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Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,000 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.
Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.
For more information visit cultureamp.com.
The Senior Account-Based Marketing Manager’s mission is to strategically lead and scale Culture Amp’s multi-tiered ABM strategies. Working collaboratively across marketing, SDR, RevOps/MOPs, you will architect, execute, and optimize full-funnel demand generation programs that move the needle on revenue. The ideal candidate is an expert B2B growth marketer who operates with a high degree of autonomy and possesses strong experience scaling global ABM programs.
As a senior leader within the Global Demand Generation team,you will design and champion our overarching ABM programs. You will own the strategic deployment of 1:few (industry and cohort-aligned), and 1:many (scaled, always-on) ABM programs spanning paid, owned, and earned channels. This role is responsible for the ongoing optimization and account research via the 6sense platform, and will partner closely with Global & Regional leadership to drive high-value New Logo acquisition and support Expansion (Customer) cross-sell motions.
Responsibilities:
- Define, develop, and lead the overarching ABM program for the global upper Commercial & Enterprise segments, ensuring a consistent, personalized experience across channels to accelerate pipeline and growth.
- Architect and execute multi-tiered ABM strategies, including targeted 1:Few plays for top-tier accounts, 1:few industry-specific vertical campaigns, and programmatic 1:many campaigns for broader market capture.
- Serve as the global super-user and strategic marketing owner of the 6sense platform; govern data-driven segment building, mature intent keyword architecture, and automated orchestration playbooks.
- Partner closely with Sales and Regional Marketing Leads to establish deep feedback loops, aligning ABM programs with localized sales goals while maintaining a unified global strategy.
- Establish measurement frameworks and campaign metrics alongside marketing analytics teams
- Oversee the collaborative creation of bespoke content and high-impact messaging tailored to specific target account lists, industries, and/or executive personas across email, executive events, paid media, and conversational marketing.
- Conduct market, industry, and account-level research to uncover unmet needs, pain points, and buying triggers, translating these insights into actionable ABM playbooks.
What You Bring to Our Camp Skills and Qualifications:
- Proven track record of designing, building, and scaling comprehensive 1:few, and 1:many ABM programs that measurably drive net-new ARR and customer expansion in the SaaS/B2B technology space.
- 6+ years of marketing experience, with a heavy emphasis on demand generation, enterprise campaigns, or vertical marketing.
- 3+ years of dedicated Account-Based Marketing experience in a B2B SaaS environment.
- A sophisticated global mindset with the ability to navigate cross-cultural nuances, manage international stakeholder relationships, and localize broad strategies effectively.
- Analytical capabilities; experience translating complex datasets from tools like Looker and Salesforce into executive-ready reports and actionable program iterations.
- Strong communication and storytelling skills, able to present strategy, influence stakeholders, and collaborate with senior leadership.
- Strong experience partnering with cross-functional project teams and working in a matrixed environment.
- A results-oriented mindset laser-focused on revenue, deal velocity, and pipeline quality.
- Proactive, highly strategic, and exceptionally adaptable to shifting market dynamics.
Preferred Qualifications:
- Experience with ABM orchestration platforms (6sense certification is highly preferred).
- Deep familiarity with integrated B2B tech stacks, including CRM (Salesforce), Marketing Automation (HubSpot/Marketo), CMS platforms, and Business Intelligence (Looker) tools.
- Experience launching successful industry-specific (vertical) ABM motions from scratch.
- A "learn faster through feedback" mentality; an evangelist for ABM who is excited to continuously test hypotheses, iterate on data, and champion the growth of the ABM function at Culture Amp.
For this role, the estimated base salary range is listed below. In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commission
The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits.
Perks & Benefits
At Culture Amp, our people are at the heart of our success. We offer competitive pay and a total rewards package designed to support you at work and in life. This includes:
- Equity through our Employee Share Option Program, so you can share in our long-term success
- Learning programs and coaching to help you thrive and grow
- Quarterly refresh days, an extended end-of-year break and a monthly allowance to support your wellbeing and lifestyle
- Inclusive parental leave from day one
- A MacBook and budget to set up your home workspace, enabling flexibility
- Five annual social impact days to to give back to causes that matter to you
- Medical insurance coverage for you and your family (Available for US & UK only)
Our rewards are designed to support different needs and life stages, recognising that what matters most can vary from person to person.
Research shows that candidates from underrepresented backgrounds may hesitate to apply if they don’t meet every requirement, but your unique experience matters. If you’re interested in joining us, we strongly encourage you to apply and help us build a more diverse and impactful team.
Accommodations & Data Privacy
If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policy here or contact [email protected].
Skills Required
- Design, build, and scale 1:few and 1:many ABM programs that drive net-new ARR and customer expansion
- 6+ years of marketing experience with emphasis on demand generation, enterprise campaigns, or vertical marketing
- 3+ years of dedicated Account-Based Marketing experience in a B2B SaaS environment
- Global mindset and ability to manage international stakeholders and localize strategies
- Analytical experience translating datasets from Looker and Salesforce into executive-ready reports and program iterations
- Strong communication and storytelling skills to present strategy and influence senior leadership
- Experience partnering with cross-functional teams (Sales, SDR, RevOps/MOPs) in a matrixed environment
- Results-oriented focus on revenue, deal velocity, and pipeline quality
- Serve as strategic owner/super-user of the 6sense platform and govern intent-driven segmentation and orchestration
- Experience with HubSpot or Marketo and CMS platforms (integration with ABM campaigns)
- Experience launching industry-specific (vertical) ABM motions from scratch
- 6sense certification (highly preferred)
- Familiarity with Business Intelligence tools (Looker) and Salesforce CRM (additional certifications preferred)
- A test-and-learn mindset; continuously iterate ABM through hypothesis testing and data
Culture Amp Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Culture Amp and has not been reviewed or approved by Culture Amp.
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Leave & Time Off Breadth — Company‑wide refresh days, an extended year‑end break, and dedicated Social Impact time provide meaningful paid time beyond standard PTO.
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Parental & Family Support — Parental and caregiving support is available from day one, making family benefits immediately accessible.
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Wellbeing & Lifestyle Benefits — Mental‑health resources, coaching access, a monthly lifestyle allowance, and home‑office support contribute to a holistic wellbeing offering.
Culture Amp Insights
What We Do
Culture Amp is the leading employee experience platform helping companies take action to improve employee engagement, retention and performance. Culture Amp is a Culture First certified B Corporation used by 4,000+ customers including Aegon, Airbnb, Go Cardless, KIND Snacks, McDonald’s, Bon Secours Mercy Health, Salesforce and Slack. Started in Melbourne with offices in San Francisco, London, and New York City, Culture Amp has raised $150,000,000 USD from leading venture capital funds, including Index Ventures, Felicis Ventures, Sapphire Ventures, Blackbird Ventures and Sequoia Capital China.
