Senior Account Based Marketing Campaign Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

OUR MISSION

At Redwood Software we unleash human potential. We empower our customers with lights-out automation for their mission-critical business processes.

Redwood Software is the leader in full stack automation for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automation. Our unparalleled solutions empower organizations to orchestrate, manage and monitor their workflows across any application, service or server – in the cloud or on premise – with confidence and control. 

CORE VALUES 

One Team. One Redwood

Make Your Own Weather

Obsess Over Customer Success

Work the Problem

Be Curious

Own the Outcome

Respect Each Other

YOUR IMPACT 

We are searching for an ABM expert to join our team as an Account-Based Marketing Manager, focused on driving outbound pipeline. Our ideal team member is a dynamic, data-driven leader who can use data and insights to identify priority accounts and prospective segments and build and execute cross-functional plans to move those accounts through their buyer journeys. Qualified applicants must have both experience in building out ABM programs and drawing insights from data, as well as a track record of implementing omni-channel marketing programs that drive growth. 

• Create and execute multi-touch account-based marketing plans that focus on demand generation and engagement within our ICP. 

• Create and execute email and digital campaigns for target expansion accounts. 

• Plan and execute webinars and events for target accounts. 

• Use marketing platforms like HubSpot and 6Sense to support ABM initiatives. 

• Collaborate with BDR and Sales teams to develop account-focused playbooks including outbound prospecting, lead nurture, webinars and events, and setting sales meetings 

• Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts 

• Report to Head of Demand Generation on all ABM activities including business metrics aligned to pipeline generation, discovery meetings, and key campaign success metrics 

• Manage strategic account lists and timelines 

YOUR EXPERIENCE

• 3+ years of experience in Account-Based Marketing or similar relevant area 

• Account-based and email marketing experience, preferably within B2B enterprise software/SaaS 

• Experience with CRMs, ABM platforms, and marketing automation platforms - Salesforce, 6sense, HubSpot 

• Strong project management skills 

• Proven experience executing innovative and multi-part demand generation programs 

• Analytical, results- and detail-oriented, with the ability to plan and prioritize appropriately.

• Proven track record of setting, exceeding, tracking, measuring, and clearly communicating the progress of objectives and goals 

• Self-starter who can manage his or her own time and operate with limited guidance (but knows when to ask for help) 

• Outstanding flexibility, adaptability, and sense of accountability 

• Thrives in data-driven, fast-paced organizations 

If you like growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

THE LEGAL BIT
Redwood is an equal opportunity employer. Redwood prohibits unlawful discrimination based on race, colour, religion, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy or any other consideration made unlawful by regional or local laws. We also prohibit discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful and will have a zero tolerance policy applied to it.
 

Redwood will comply with all local data protection laws, including GDPR when it comes to the handling and processing of personal data. Should you wish for us to remove your personal data from our recruitment database, please email us directly at [email protected]