The Role
The Senior ABM Manager will lead account-based marketing strategies, aligning marketing and sales to drive pipeline, revenue, and optimize campaign performance across multiple channels targeting specific industry segments.
Summary Generated by Built In
Axonify is the AI-Powered Frontline Enablement Platform that helps organizations close the gap between learning and execution. By unifying learning, execution and insights capabilities, Axonify drives real business impacts for the world’s largest frontline organizations across retail, grocery, healthcare, and financial services.
More than 4 million employees across 160+ countries rely on Axonify today. It’s an exciting time to join as we transform the company and build what’s next.
We’re a team that thinks deeply, moves with intention, and embraces new ideas. We learn quickly, keep a sharp focus on real-world impact, and take meaningful action to drive progress. And we do it as one team, with openness, creativity, and a shared drive to keep pushing what’s possible
The Role
Axonify is looking for a strategic and execution-focused Senior ABM Manager to join our Growth and Demand Generation team. This is not a traditional ABM role limited to 1:1 or 1:few account plays — this person will drive pipeline and revenue across our most critical segments and top accounts through a full-spectrum, multi-channel approach.
You will serve as the central connector between Marketing, Sales, and Revenue — translating go-to-market priorities into coordinated, high-impact activation plans. Working closely with Product Marketing, you will shape vertical positioning and apply it to campaigns that reach priority accounts with precision and relevance. You bring a builder's mindset, a performance-driven approach, and the cross-functional instincts to make it all land.
What You’ll Build
ABM strategy and vertical expansion
- Own the end-to-end ABM strategy for priority segments and top accounts — spanning 1:1, 1:few, and 1:many plays — to drive high-quality pipeline and revenue
- Partner with Product Marketing to develop vertical-specific positioning and translate it into campaign strategy for new and existing industry segments
- Define and refine account segmentation and tiering in partnership with Sales, Revenue, and Product Marketing
- Identify net-new vertical opportunities and build the playbooks to pursue them
Campaign execution and channel management
- Lead multi-channel ABM execution across paid social, display, content syndication, and other account-based channels
- Develop content and campaigns tailored to specific verticals, buyer personas, and account tiers — from awareness through to pipeline acceleration
- Collaborate with Digital Marketing to apply cross-channel insights and optimize campaign performance
Sales and revenue alignment
- Establish operating processes and communication frameworks to keep Marketing and Sales tightly aligned around ABM priorities and account plans
- Serve as the marketing point of contact for priority accounts, ensuring timely, relevant, and coordinated outreach
- Partner with Sales to build and execute account-level plays that accelerate deals and drive net-new pipeline
Measurement and optimization
- Build and maintain reporting that measures ABM impact across engagement, pipeline contribution, and revenue influence
- Leverage intent data and performance signals to continuously optimize targeting, messaging, and channel mix
- Translate data into clear insights and actionable recommendations for stakeholders across Marketing and Sales
What You’ll Bring
- 5-7 years of B2B marketing experience, with direct ownership of account-based marketing or account-centric demand programs
- Demonstrated experience developing content and campaigns tailored to specific verticals, buyer segments, or named accounts
- Proven track record of executing ABM programs that influenced pipeline and revenue outcomes
- Experience partnering with Product Marketing to shape positioning and bring vertical strategies to market
- Proficiency in data reporting and visualization — with the ability to translate performance data into clear insights and stakeholder recommendations
- Experience with 6sense, Demandbase, or other intent and ABM platforms
- Excellent written and verbal communication skills, with the ability to convey complex concepts across a range of audiences
- Demonstrated ability to build cross-functional partnerships with Sales, Revenue, and Product teams
- Solution-oriented, proactive mindset — comfortable navigating ambiguity and driving clarity
It's ok if your experience doesn't check every box! If you check off more than a few - great! We’d welcome a chance to get to know what you can bring, how you can add to our culture, and hear your unique story.
Work Location
This role is open to candidates who are located in, and authorized to work in, Canada.
For our hybrid employees, we embrace a hybrid-flexible work environment. Most days, you choose the location that best supports your work—your home office or our Waterloo or Toronto offices. On Wednesdays, Axonifers within commuting distance come together for Work from Work Wednesdays—a day designed for collaboration, connection, and meaningful in-person moments.
Whether you are working remotely or in a hybrid environment at Axonify, you will have the tools, resources, and support you need to succeed.
What You’ll Love About Axonify
We offer a comprehensive total rewards package designed to support your wellbeing, growth, and overall success. Here’s what you can expect:
Competitive Compensation: The estimated base salary range for this role in Canada is $102,000 CAD - $128,000 CAD - $153,000 CAD and reflects growth from building capability in the role to fully excelling over time, with most new hires joining near the midpoint. Actual salaries may vary within the range, or above or below it, based on factors such as experience, skills, location, and business needs.
Comprehensive Health Benefits: Health benefits from day one to support your overall wellbeing.
Time Off: 4 weeks of vacation, 7 Life Care Days, and a flexible holiday program to choose the religious, spiritual, and cultural holidays that matter most to you.
Wellbeing Support: Wellness Spending Account to support whatever wellbeing looks like for you.
Home Workspace Set-Up: Home Office Spending Account so your workspace works for you.
Family & Future Support: Parental top-up, New Parent Days, and matched retirement savings for a secure future.
Growth & Learning: Professional Development Budget to learn new skills and grow your craft.
Community Impact: Paid Volunteer Time to give back to the causes that matter to you.
AI at Axonify
We believe AI should help people do their best work, not replace the human judgment, creativity, and connection that make us who we are. AI is a tool we use to learn fast, elevate our craft, and focus on the work that truly creates impact. That shows up in our hiring process too.
We use AI-assisted tools to create a smoother, more organized, and ultimately more human candidate experience. These tools allow our team to spend more time on real conversations and thoughtful decision-making, the things that matter.
What AI doesn’t do at Axonify is make hiring decisions. Every decision is made by real people, using real judgment and grounded in our values.
Here’s what that means for you as a candidate:
- Feel free to use AI to support your thinking - not replace it. We use AI to learn and level up, and you can too.
- Be open about how you use AI if asked. Transparency helps us understand your process and how you approach problem-solving.
- Stay authentic. We’re hiring people, not prompts, your ideas, your experiences, and your voice are what matter.
Diversity & Accessibility
We believe our team’s unique experiences, backgrounds, cultures, beliefs, and abilities add richness to our culture and depth to our ideas. Our commitment to diversity and inclusion creates an environment that supports, empowers, and delivers a sense of belonging for all team members.
We want to remove any barriers that may limit you from joining Axonify. Email [email protected] to let us know how we can support you with reasonable accommodations throughout the candidate journey.
What’s Next?
Apply. Our Talent Acquisition team is committed to providing an outstanding experience throughout your journey with us.
Learn more about Axonify at www.axonify.com/careers
Skills Required
- 5-7 years of B2B marketing experience
- Direct ownership of account-based marketing or account-centric demand programs
- Experience developing content and campaigns tailored to specific verticals
- Proven track record of executing ABM programs
- Experience partnering with Product Marketing
- Proficiency in data reporting and visualization
- Experience with 6sense, Demandbase, or other intent and ABM platforms
- Excellent written and verbal communication skills
- Demonstrated ability to build cross-functional partnerships
- Solution-oriented, proactive mindset
Am I A Good Fit?
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The Company
What We Do
Axonify is the frontline enablement solution that’s science-backed and proven to maximize the potential of workforces. It gives frontlines what they need to learn, connect and get things done. Quickly. Easily. Every single day. It starts with brain science and AI to drive knowledge retention through bite-sized microlearning and daily intelligent reinforcement. Embedded two-way communication and feedback ensure staff is engaged and informed, no matter the scale of the organization. Guided task management shows employees exactly how to put their training to use, every single day. With an industry-leading 83% engagement rate, Axonify is used by companies to deliver next-level CX, higher sales, improved workplace safety and lower turnover. Axonify enables over 3.5 million frontline workers in 160-plus countries, in over 250 companies including Lowe’s, Kroger, Walmart and Citizens Bank. Founded in 2011, Axonify is headquartered in Waterloo, Ontario. For more information, visit axonify.com.
