SEM/Performance Marketing Specialist

Be part of a Digital Marketing team at the top Louisiana ad agency:

• Strong company culture
• Opportunity to make a direct impact to our digital team
• Environment to learn
• Freedom to create your own path
• Advanced technology tools and Bid Management System
• First Google Partner in Louisiana
• Google Premier Partner Agency (top 3% of partners worldwide)

The Moran Group is an experienced team of advertising professionals passionate about their clients' success. We have been in business for nearly 40 years as a fully integrated advertising agency creating long-lasting partnerships with our clients. We handle everything in-house, from digital to traditional advertising, including creative strategy and production.

Job Summary:‍

We’re looking for a talented SEM/Performance Marketing Specialist to plan and execute paid search strategies and tactics for a group of clients. This position will work with the Digital Media and Account Management departments to increase the online presence and ROI for our clients while keeping the agency and clients updated on paid search changes, best practices, etc. The right candidate will be both proactive and reactive with client SEM accounts.

Main Duties and Responsibilities:

This position will provide SEM execution with specific responsibilities and preferred experiences including:

• Keyword and competitive research for paid search campaigns
• Creation, implementation, tracking, analyzing, and optimizing paid search campaigns in Google Ads and Microsoft Ads/Bing search engines.
• Analyzing and on-going optimization of bids, ad copy, and landing pages to maximize paid search effectiveness
• Setting and managing expectations of client and internal teams
• Collaborating with internal teams on projects with performance and budget goals
• Providing detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency
• Keeping abreast of SEM tools, trends, tactics, and strategies
• Contributing to the growth and development of fellow colleagues and the company

Skills and Qualifications:

• 3+ years experience in Performance Marketing (Paid Search, Programmatic, Google Performance tactics)
• Degree in Marketing, Business, Math, Communications, or related field or relevant experience
• Specific knowledge of major search engines such as Google, Yahoo!, Bing, and others
• Experience with website analysis tools (Google Analytics) and keyword tools (Google, etc)
• Up-to-date on latest paid search changes and industry practices
• Strong organizational skills and attention to detail
• Experience with automotive clients (not required)
• Google Ads and/or Microsoft Ads Qualifications required