SEM Specialist

• Demonstrate extensive Mouser business acumen.
• Set course & instructions for budget management of all assigned paid search accounts.
• Schedule, coordinate, and host regular meetings with SEM Team and external members to share or gain knowledge of SEM, Mouser, Distribution, Industry, or Products.
• Research, evaluate, & recommend external tools for efficiency improvements.
• Drive continuous improvements to strengthen skills and SEM best practices.
• Perform daily account maintenance and creation of pay-per-click accounts on Google, Bing, Yahoo, & other search platforms as assigned.
• Manage the execution of search marketing campaigns & ad groups, including setup, analysis, optimization, monitoring, reporting, budget pacing & forecasting, keyword research and expansion.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.
• Optimize campaign/program performance through continuous testing & monitoring including collection and analysis of negative keywords.
• Manage budget of all assigned paid search accounts and make recommendations for continuous improvement.
• Responsible for initiating the building and maintenance of reports and dashboards using search platform data plus data from additional sources.
• Maintain and monitor keyword bids, quality score, and other account metrics as assigned.
• Develop Mouser and Ecommerce business acumen.
• Strong experience with all Microsoft Office applications, advanced knowledge in Excel required.
• Strong written and verbal communications in English and local language; additional languages may be required.
• Degree in a Marketing related discipline or equivalent combination of education and experience.
• Required bachelor’s degree.

This is a summary of the primary accountabilities and requirements for this position. The company reserves the right to modify or amend accountabilities and requirements at any time at its sole discretion based on business needs. Any part of this job description is subject to possible modification to reasonably accommodate individuals with disabilities.