The Role
The SEM Specialist will build and optimize paid campaigns across various platforms, manage budgets, analyze performance, and drive traffic to enhance ROI.
Summary Generated by Built In
Princess Polly is the global fashion brand at the forefront of trend-driven, lower impact and accessible apparel. Established as an online force in the Australian retail scene in 2010, Princess Polly quickly became the clothing brand found in every influencer haul, viral TikTok, Instagram OOTD and celeb street looks. Now, one of the fastest-growing online women's fashion brands in the USA, Princess Polly has been delivering the best online shopping experience to customers worldwide for over 10 years.
As a part of A.K.A Brands; we are a global player with offices located in Los Angeles and Australia’s Gold Coast. With big plans ahead, we're always on the hunt for new talent to join our global team.
With our global footprint expanding faster than ever, Princess Polly is on the lookout for a data-driven SEM Specialist ready to elevate our paid search performance.
Partnering with our Global SEM Manager, you’ll scale campaigns that power our next wave of international growth, driving high-quality, cost-effective traffic while keeping every click true to our brand. If you’re ready to make a daily impact in a fast-paced, fashion-forward business, your next career move starts here.
What you’ll be doing
- Build, optimise, and scale paid campaigns across Search, Shopping, YouTube, Display and Online Video to maximise ROI
- Refine ad copy, landing pages, and bidding strategies while A/B testing and managing audience targeting
- Manage and pace spend across channels using performance insights and data
- Coordinate marketing promotions and manage creative briefs for YouTube, Display & CTV campaigns
- Monitor performance, troubleshoot technical issues, and provide insights that move the needle
What success looks like
- Achieve positive ROAS based on business KPIs
- Achieving 90–100% spend efficiency
- Owning weekly and monthly reporting with actionable insights
- Keeping campaigns running smoothly with quick problem-solving
Skills and experience
- 2+ years of experience in a similar SEM role, either in-house or agency-side (ecommerce experience ideal)
- Extensive hands-on experience with Google Ads, Microsoft Ads, YouTube and implementing campaigns across search engine marketing platforms
- Strong working knowledge of Google Merchant Centre Next, including feed optimisation, troubleshooting and rule creation (experience with DataFeedWatch, Simprosys or Shopify a plus)
- Experience with Google Analytics (GA4) and managing/pacing budgets
- Strong analytical aptitude for identifying trends and using insights to highlight opportunities and weaknesses
- Ability to manage multiple projects while maintaining high attention to detail
- Excel proficiency for data management and budgeting
- Driven innovator who brings energy, curiosity, and commitment to continuous growth
- Strong communicator and collaborative team player who builds trust and alignment
- Proactive problem-solver who anticipates challenges and takes ownership of solutions
- Passion for staying current with the latest PPC/SEM trends
We recognise that asking you to give 100% of yourself on a daily basis requires us to offer an amazing opportunity.
Competitive salary package.
Flexible working arrangements.
Access to a best in class parental leave and family planning program.
Exceptional employee discount program.
A stunning newly renovated office in beautiful Burleigh Heads;
Work as part of a team of dedicated individuals focused on doing their best each day.
Staff social activities.
Monthly birthday celebrations.
Aside from the amazing tangible benefits and perks, Princess Polly offers you the chance to make a daily impact on a global business.
Princess Polly is an Equal Opportunity Employer (EOE) We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better.
#PrincessPolly #PursueYourPassion #PrincessPollyCareers
Top Skills
Datafeedwatch
Google Ads
Google Analytics
Google Merchant Centre
Microsoft Ads
Shopify
Simprosys
Youtube
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The Company
What We Do
Princess Polly is one of the fastest growing online women's fashion brands in the USA. We’re a pure play online retailer, delivering trend driven fashion to our social media focused genZ customer. We are dedicated to providing the fastest and absolute best customer experience in the industry.
