Paid Search Specialist

Job Description:

Role Summary

The Paid Search Specialist will play a key role in supporting the execution and optimization of search and shopping campaigns, helping to achieve performance goals across various platforms. This position will involve collaborating closely with internal teams—including Ecommerce, Site Merchandising, and Analytics—as well as our external search agency partners. The ideal candidate will bring a strong analytical mindset, a passion for paid search, and excellent communication skills to help drive campaign success and performance improvements.

Role Description (Duties & Responsibilities)

Program Strategy & Performance Support

• Assist in analyzing and interpreting performance data to generate actionable insights.

• Support the review of KPIs and recommend optimizations at the tactic level to drive growth and achieve performance goals.

• Help monitor budget pacing and ensure the program is on track to meet revenue and ROAS targets.

• Contribute to the creation of new campaigns, ensuring alignment with the online assortment and brand priorities.

• Assist in the preparation of promotional strategies that support the broader marketing objectives.

• Help generate regular performance reports, identify trends, and troubleshoot any data anomalies.

Vendor & Agency Coordination

• Collaborate with the search agency to ensure alignment between strategy and execution during campaign launches and ongoing optimizations.

• Support vendor relationships by assisting in coordination with partners like Feed Vendors and Google on operational needs and issue resolution.

• Maintain clear, consistent communication with external partners to ensure the timely delivery of assets, reporting, and campaign updates.

Strategic Support & Innovation

• Stay up to date with the latest search marketing trends, tools, and best practices, sharing relevant insights with the team.

• Work closely with cross-functional teams to ensure alignment on current and future search marketing initiatives.

• Assist in planning and executing test-and-learn efforts, helping to identify new growth opportunities and improve campaign performance.

Educational and Professional Requirements

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Saks.com is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

*The above expected salary range may have some variability based upon factors including, but not limited to, a candidate’s overall experience, qualifications, and geographic location. If you are interested in the role, we encourage you to apply and, if selected to move forward in the interview process, you will have a chance to speak with our recruitment team regarding your specific salary expectations.