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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role:
SoFi is seeking a talented SEM Marketing Manager to join the performance marketing team and help lead our acquisition and retargeting efforts. As a member of one of SoFi’s largest and most efficient channels, you will have a meaningful impact on the growth and strategy of the business. You will play a key role in analyzing data and finding trends, owning major testing initiatives, and developing scalable strategies.
What you’ll do:
- Develop and implement the digital acquisition and retargeting strategy for SoFi's consumer financial products by building and executing campaigns across key platforms such as Google Ads, Bing Ads, and SA360
- Analyze performance data and provide relevant insights and action plans around keywords, landing pages, ad copy, audiences, bidding algorithms, competition and more
- Own scaling and optimizations for all products to hit the channel growth goals while maintaining efficiency
- Build reports and own communication with key internal stakeholders to keep the business apprised of marketing performance
- Collaborate with cross-functional teams such as the Brand and Marketing Data Science
- Own creative asset ideation, testing road maps, and optimization with our internal creative team
- Analyze and understand the business impact driven by campaigns to establish marketing KPI's and forecast long-term growth
What you’ll need:
- 3 - 5 years experience running performance marketing campaigns on SA360, Google Ads, and Bing Ads
- Technical knowledge and expertise of the Google Ads platform (understand tracking, auction dynamics, ad products, and best practices for direct response campaigns)
- Advanced knowledge of Excel / Google Sheets for data analysis and campaign reporting (Tableau, Looker, and Amplitude experience is a plus)
- Strong analytical and quantitative skills - ability to work with large data sets in order to derive actionable campaign insights
- Strong organization and project management skills with the ability to own projects from end-to-end in a fast-paced environment
- Strong communication skills and ability to present learnings with internal teams
- Ability to adapt to a challenging regulatory environment while still creating breakthrough marketing campaigns
Nice to have:
- Experience in financial services or any highly regulated industry
- Experience marketing B2C and B2B products
- Knowledge in project management tools such as Jira and ClickUp
- Experience leveraging data reporting tools such as Tableau
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What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world. For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way. At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!
