SEM Manager

Who we are: 

At SpotHero, we work as a team to empower people to get everywhere, easier! We’re rapidly growing with the mission of bringing the parking industry into the future through technology. Drivers across the nation use the SpotHero mobile app and website to reserve convenient, affordable parking in advance, on-the-go or through their connected cars, and parking companies rely on us to help them reach new customers while optimizing their business. We connect the dots with cutting-edge technology, delivering value to both sides of this exciting, evolving marketplace. We’ve been quite busy, take a peek at some of our recent announcements.

SEM Manager at SpotHero: 

We are seeking an SEM Manager to support the digital marketing team in planning, implementing, optimizing, and managing search and app-download working media spending. This growth-focused role requires the management, presentation, and analytics skills necessary to achieve SpotHero’s goals and to collaborate with core business, analytics, and financial stakeholders.

What you will get to do: 

• Achieve SpotHero’s acquisition and ROI expectations in connection with app-download and search marketing campaigns and associated budgets.
• Make weekly campaign recommendations and optimizations of Working Media and review them weekly with SpotHero’s CMO and FP&A functions.
• Support the development of new ROI methodologies and incorporate findings into campaign recommendations.
• Support the development and maintenance of core KPIs.
• Support stakeholders in Finance, Supply/Sales, Product Development, and various parking segments.
• Develop presentations for executive leadership about campaign tactics, budgets, ROI, and maintain an annual roadmap of priorities.
• Manage campaign structure, audit and update of keywords & target audiences.
• Introduce Campaign alerts/automations to limit the amount of time it takes to detect defects in tracking, data processing, and other operationally critical campaign attributes.
• Streamline workflows to ensure comprehensive campaign coverage in expansion markets and after adding new supply and/or geographies to the system.  Establish ongoing audits of campaign coverage.
• Partner with SpotHero’s Marketing Analytics team on KPIs, measurement and insights, ad-hoc reporting, and time-series and attribution methods to enhance our data-driven marketing culture 
• Manage direct reports including the development of specific skills, establish a career plan, and regularly discuss their professional development
• Lead marketing growth strategies for campaigns under management.
• Regularly report Search Marketing trends available in Google and other systems including Rank/Position; Competitive Share; Bid and campaign insights, Demographic trends, etc.

Who you are:

• You are Data-Driven - Your attention to detail is unparalleled. You are obsessed with campaign performance and driving results, but you also use data to uncover impactful customer and/or financial insights. 
• You are Analytical - Your strong quantitative skills lend to creative and effective problem solving.  You should be familiar with big data and how to make sense of it.
• You are Inquisitive - You are innovative, resourceful, and naturally curious. You ask the right questions and are constantly looking for ways to improve upon things. 
• You are a Team Player - you work with multiple individuals to complete a task or achieve a goal.  You bring people along with you and they trust you with a substantial budgets.  
• You are willing to evolve your point of view to align with changing business climate, technical methods, and team needs.

What you bring: 

• Bachelor’s degree or equivalent with 3+ years experience in digital marketing, paid search, and/or paid social media 
• Experience managing a small team of individual contributors.
• Familiarity with Google AdWords, Microsoft Advertising/Bing Ads, Facebook/Instagram products, and Apple Search Ads.
• Comfort with a relatively large budget and related financial expectations and plans.
• Demonstrated understanding of SEM practices and tactics for driving growth
• Strong analytical skills: experience with reporting and data analysis, including pivot tables, Excel formulas, and data manipulation

You may also have:

• Experience with mobile app marketing
• Certifications for: Google Ads, Bing Ads/Microsoft Advertising, Google Analytics
• Technical skills related to Data/SQL

Seeking Candidates in: 

• Chicago, Illinois 
• Office Environment (2-3x per week in office)

What we are offering:

• Career game changer – A truly unique experience to work for a fast-growing startup in a role with unlimited growth potential.
• Excellent benefits - we cover a generous portion of Medical Premiums, 50% of Dental and Vision Premiums, company-sponsored Life Insurance, a 401 (k), and generous parental leave. 
• Flexible PTO policy and outstanding work/life balance – We value and support each individual team member.
• Udemy and Personal Learning Budget - We support the professional and personal growth of our people by providing everyone with learning resources and development opportunities. 
• Annual parking stipend – Duh. We help people park!
• The opportunity to collaborate with fun, innovative, and passionate people in a casual yet highly productive atmosphere.
• Our commitment to allyship has been a central driver of how we Respect Fellow Drivers. You’ll have the opportunity to be part of Employee Resource Groups, access allyship learning resources, and actively contribute to our ongoing effort of making SpotHero inclusive for all.
• A workplace recognized as CityLights award winner by 1871, 2025 Best Places To Work by BuiltIn, and recipients of the Best Company Culture, Best Company for Women, and Best Company for Diversity awards from Comparably! 

Compensation in Illinois:

• Depending on your skillset and experience, you can expect your base salary to be between $80,000 - $100,000 as well as a discretionary bonus and leading total rewards package including stock options.

At SpotHero, we Respect Fellow Drivers by providing an inclusive interview experience for everyone, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process. Please let our team know of your need when you apply or as you begin interviewing with our team.

SpotHero is an equal opportunity employer. We know that a diverse workforce is the strongest workforce, and are committed to building and supporting an inclusive environment for all.

Additionally, because we want to Remember to Signal, if you choose to provide us personal information in connection with a job application, please review our Applicant Privacy Notice which provides details about what information we collect and process about you in order to consider your candidacy.

PLEASE NOTE: This position is ineligible for visa sponsorship. To be considered for this role, you must be legally authorized to work in the US and not require sponsorship for employment now or in the future.