Founded in 1996, mobile.de disrupted the status quo of buying and selling cars as the first online vehicle marketplace.
Today, we are Germany's largest vehicle marketplace with around 1.4 million listed cars, commercial vehicles, motorcycles and e-bikes. Both private customers and more than 40,000 registered vehicle dealers use the platform and benefit from 108 million customer visits per month. As a “one-stop shop”, mobile.de's offering includes financing and leasing solutions in addition to buying and selling - and we will not stop innovating. If you are driven by an eagerness to learn and a passion for collaboration then we should get to know each other.
mobile.de is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. We strongly encourage people from historically excluded groups to apply.
What we offer
Meaningful Work: We are a diverse, international, highly skilled and passionate team committed to a world where people share more and waste less. Every day you will have the opportunity to make a huge difference for our users, customers as well as shape the future.
Embracing AI: We're at the forefront of integrating cutting-edge AI technologies into our operations. Being part of mobile.de you will work with and learn about AI tools, contributing to projects that leverage AI to enhance efficiency, improve customer experiences, and drive our mission forward. With an AI-first mindset, we foster a culture of continuous learning and experimentation, empowering our team to explore and apply AI in meaningful ways for the company and themselves.
Growth and Development: We are a global organisation who truly believes in growing our people. To support this we offer lots of development and training opportunities and provide a budget for our team members.
Connection and Inclusion: Our culture is the glue that holds us together. We believe in making meaningful connections and creating an inclusive atmosphere with lots of opportunities to connect both in your day to day work and through social team activities (online and offline).
As the Marketing Specialist of Paid Search for mobile.de and Null-leasing.com , you will be at the forefront of managing and optimizing paid search accounts, Display, and Video accounts. You will work closely with the team that leads the strategic planning to handle campaign execution with internal teams. You will also leverage analytics to make data-driven decisions and optimize a substantial marketing budget to meet company objectives.
You will…
Serve as a point of contact for internal (and external) teams, overseeing all aspects of campaign management, budgeting, and weekly optimization (including Google and Bing across text search, Display, YouTube, PMAX, Google Vehicle Ads)
Strategically plan, execute, and optimize paid search campaigns
Align campaign performance with business goals on a daily level, focusing on activation and lead generating metrics.
Regularly analyze and report on campaign KPIs to key stakeholders during monthly and quarterly business reviews.
Partner with internal teams to optimize campaign performance; e.g. Creative, Product, CRM, etc.— (targeting, optimization, creative direction, etc.)
Conduct advanced A/B tests (pricing, bidding, and creatives) and provide comprehensive analysis to identify business opportunities.
You are…
Proficient in hands-on paid search campaign management (Google ads and Bing ads in text search, Display, YouTube, PMAX, Google Vehicle Ads)
Familiar with performance marketing metrics (CPC, CVR, CTR, CAC, CPL) and the ability to use data to drive daily performance optimizations.
Strong quantitative and analytical skills, proficient in working with large data sets using Excel or Google Sheets.
Detail-oriented, able to find efficiencies and opportunities across multiple data sources
Familiar with the fast-paced, demanding, and analytical environment
A positive mindset towards challenges and new opportunities
You have...
A bachelor’s degree with a strong academic record and proven relevant experience in a performance marketing or highly commercial role.
4+ years of experience in Paid Search, either from an agency or client-side role
Knowledge of Paid Search bidding, targeting, and optimization.
Familiarity with tag management (& app tracking) setup and troubleshooting is a plus.
Experience working with performance marketing metrics and platform reporting.
Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance.
Google and Bing Ads certification is a plus.
Working at mobile.de comes with its perks! Enjoy the following benefits:
Recharge with 28 days of paid time off.
Stay mobile with a €50 monthly transportation/mobility allowance.
Keep growing with a development budget and access to coaching.
Family first - enjoy up to 12 (non-birth parent) or 20 (birth parent) weeks of fully paid parental leave.
Learn anytime, anywhere with our online and offline library.
Get rewarded with an attractive base salary and participation in our annual incentive plans.
Work from anywhere - up to 20 days per year from wherever you feel most productive.
Prioritize your well-being with a 24/7 Employee Assistance Programme for you and your immediate family.
Top Skills
What We Do
Adevinta is a leading online classifieds group and champion for sustainable commerce with a focus on Europe.
Our portfolio of 25+ digital marketplaces spans consumer goods, mobility, real estate, holiday rentals and jobs. Every month, our industry-leading technology enables more than 120 million people and over a million businesses across Europe to connect and trade. Loved local brands include leboncoin in France; mobile.de and Kleinanzeigen in Germany; Fotocasa and InfoJobs in Spain, Subito in Italy; Marktplaats in the Netherlands and the Canadian marketplace Kijiji.
Our international team of diverse individuals are united in their purpose to make a positive impact on the environment, the economy and society every single day.
Adevinta. Changing Commerce Together
