- Lead end-to-end paid search campaign activation across multiple lines of business, overseeing campaign builds, keyword development, bid strategy implementation, audience deployment, launch readiness, optimization, and in-flight management to ensure consistent, high-quality performance.
- Serve as the subject matter expert for paid search activation, bringing deep platform knowledge and hands-on experience across campaign architecture, keyword strategy, bidding, audience targeting, ad development, budget management, and performance optimization.
- Manage and develop the Paid Search Activation team responsible for campaign builds, trafficking, quality assurance, budget pacing, optimization, and performance reporting, establishing clear operating standards and operational excellence across all accounts.
- Establish and maintain activation standards across Google Ads, Microsoft Ads, and SA360, leveraging practical experience to guide campaign setup, optimization methodologies, troubleshooting, and QA processes.
- Design and continuously refine standardized workflows, playbooks, and operating procedures that improve campaign activation efficiency, scalability, and consistency at enterprise scale.
- Coordinate with Risk, Legal, and Compliance teams to ensure all paid search activities meet regulatory requirements and internal advertising standards, minimizing operational and compliance risk.
- Operationalize AI-powered and automated search capabilities, including AI Max, automated bidding strategies (tCPA, tROAS, Maximize Conversions, Maximize Conversion Value), portfolio bidding, and shared budget management to improve campaign performance, drive efficiency, and enhance scalability.
- Partner with Analytics teams to build reporting frameworks and dashboards that track campaign performance against key metrics including ROAS, CPA, conversion rate, and incremental business outcomes, enabling informed decision-making and reliable attribution.
- Collaborate with stakeholders across Marketing, Technology, Product, Risk, Legal, and Finance to align priorities, communicate performance updates, and manage strategic platform and vendor relationships with Google, Microsoft, and SA360.
- Partner with Analytics, Technology, and Operations teams to continuously enhance campaign measurement, tracking, automation, and activation capabilities across the paid search ecosystem.
- 6-10 years of paid search experience, including direct leadership of paid search activation or campaign management teams in complex, high-volume environments.
- Demonstrated hands-on experience personally building, launching, optimizing, and troubleshooting paid search campaigns within Google Ads, Microsoft Ads, and SA360, including campaign architecture, keyword strategy, ad creation, audience implementation, bidding strategy configuration, budget management, and performance optimization.
- Proven experience managing large-scale paid search programs and budgets, with a strong understanding of account-level campaign structure, optimization strategies, and performance drivers.
- Deep expertise in search campaign structure, keyword strategy, match type management, search query analysis, negative keyword development, audience targeting, and conversion tracking.
- Advanced proficiency with Google Ads and SA360 bidding solutions, including tCPA, tROAS, portfolio bidding, shared budgets, seasonality adjustments, and AI-driven optimization strategies.
- Solid grounding in digital analytics, attribution methodologies, A/B testing, incrementality measurement, and performance optimization best practices.
- Experience operating within regulated environments, including collaboration with Risk, Compliance, and Legal stakeholders.
- Familiarity with tagging, tracking implementation, and scalable marketing technology solutions developed in partnership with Data and Engineering teams.
- Experience working with enterprise-scale campaign automation, audience strategies, and first-party data activation.
- A hybrid working arrangement with 3 days in the office and 2 days working remotely, giving you flexibility alongside meaningful in-person collaboration.
- Ownership of a high-impact paid search program that operates at significant scale across multiple products and business lines.
- Direct involvement in the adoption of AI-driven search capabilities and automation, keeping you at the forefront of how the discipline is evolving.
- Access to learning and development opportunities that support your continued growth as a senior practitioner and people leader.
- Collaboration with cross-functional teams spanning Marketing, Technology, Product, Risk, Legal, and Finance, giving you broad exposure and influence across the organization.
- Competitive financial wellbeing and benefits package, including support for long-term financial planning.
- Wellbeing support and work-life balance resources designed to help you perform at your best.
------------------------------------------------------
Job Family Group: Marketing------------------------------------------------------
Job Family:Advertising, Branding and Media------------------------------------------------------
Time Type:Full time------------------------------------------------------
Primary Location:New York New York United States------------------------------------------------------
Primary Location Full Time Salary Range:$129,840.00 - $194,760.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
------------------------------------------------------
Most Relevant Skills Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
Anticipated Posting Close Date:------------------------------------------------------
Automated Processing and AIWe use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Illinois residents – AI Notice and Right
------------------------------------------------------
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
Skills Required
- 6-10 years of paid search experience, including direct leadership of paid search activation or campaign management teams in complex, high-volume environments
- Hands-on experience building, launching, optimizing, and troubleshooting paid search campaigns in Google Ads, Microsoft Ads, and SA360
- Experience with campaign architecture, keyword strategy, ad creation, audience implementation, bidding strategy configuration, budget management, and performance optimization
- Experience managing large-scale paid search programs and budgets
- Expertise in search campaign structure, keyword strategy, match type management, search query analysis, negative keyword development, audience targeting, and conversion tracking
- Advanced proficiency with Google Ads and SA360 bidding solutions, including tCPA, tROAS, portfolio bidding, shared budgets, seasonality adjustments, and AI-driven optimization strategies
- Knowledge of digital analytics, attribution methodologies, A/B testing, incrementality measurement, and performance optimization
- Experience operating within regulated environments and collaborating with Risk, Compliance, and Legal stakeholders
- Familiarity with tagging, tracking implementation, and scalable marketing technology solutions developed with Data and Engineering teams
- Experience with enterprise-scale campaign automation, audience strategies, and first-party data activation
- Bachelor's or university degree
Citi Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Citi and has not been reviewed or approved by Citi.
-
Healthcare Strength — Benefits coverage is positioned as comprehensive, including health, dental, and vision insurance plus on-site clinics, prescription drug support, and disability coverage. Family-building support such as fertility assistance is described as a notable differentiator within the overall package.
-
Retirement Support — Retirement benefits are framed as strong, highlighted by a 401(k) with matching and additional plan options like a Roth 401(k). Financial support is reinforced through discounts and broader financial guidance resources tied to the benefits ecosystem.
-
Wellbeing & Lifestyle Benefits — Wellbeing support extends beyond insurance through programs like an Employee Assistance Program, counseling/legal resources, and gym or wellness reimbursement. These offerings increase the perceived total rewards value even when cash compensation sentiment varies by role.
Citi Insights
What We Do
Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities.
