We’re building India’s biggest live shopping platform. Offline businesses - retailers, wholesalers and resellers go live across Facebook, YouTube, Zoop and Instagram - and buyers discover, watch, and purchase in real time. We handle the streaming infrastructure, orders, payments, invoicing, and increasingly, the AI that makes sellers more successful with every stream.
We’re Peak XV-backed, have 1,000+ active sellers across 15+ states. The live commerce market did over $800 billion in GMV in China. India’s version is just getting started, and we’re building the infrastructure that defines it.
About the RoleA marketplace is only as good as its supply. You can build the best product in the world, but if sellers aren’t onboarding, going live, and succeeding - none of it matters. Supply is what makes or breaks a live commerce platform, and this role is at the centre of it.
This is one of the most important roles in the company. You’ll be talking to our most important customers - our sellers. You’ll understand what they need before the product team does. You’ll see patterns in seller behaviour that nobody else in the company has visibility into. And you’ll turn those conversations into insights that directly shape what we build, how we grow, and where we focus.
The day-to-day is a mix of sales hustle and analytical rigour. You’re generating leads, making calls, running demos, hand-holding sellers through onboarding and their first live session. But you’re also deep in spreadsheets - tracking onboarding funnels, retention cohorts, engagement metrics, figuring out why certain sellers thrive and others churn. You’re not just doing the work, you’re measuring it, finding patterns, and using those patterns to do it better.
We also expect you to be tech-forward in how you work. Use AI tools to speed up research, automate outreach, analyse data faster, generate seller insights at scale. If you’re someone who’s already using LLMs, automation tools, and smart workflows to multiply your output - you’ll thrive here. If you’re still doing everything manually, this probably isn’t the right fit.
What You’ll DoSeller Acquisition & OnboardingGenerate and convert leads from platforms like Facebook, YouTube, and other channels
Conduct outbound calls and messaging campaigns to potential sellers - figure out what pitch works and iterate on it
Guide new sellers through account setup, store configuration, and their first live selling session
Develop and test creative acquisition strategies to expand the seller base - including offline outreach if that’s what works
Monitor seller performance metrics - engagement rates, session frequency, revenue trends - and act on what you see
Conduct regular seller check-ins and surveys to understand what’s working, what’s broken, and what they wish existed
Build deep relationships with key sellers to understand market dynamics and unlock growth opportunities
Help sellers optimise their product mix and connect them with suppliers where relevant
Create retention playbooks based on patterns from top-performing sellers
Implement early intervention programs for sellers showing signs of churn
Own the seller data stack - maintain comprehensive records of seller performance, followership, engagement, and sales metrics in well-structured spreadsheets and dashboards
Build and maintain cohort analyses, onboarding funnels, and retention trackers in Excel or Google Sheets
Analyse seller behaviour trends to surface actionable insights for the product, growth, and leadership teams
Track and report on key metrics including onboarding conversion rates, retention curves, activation milestones, and seller satisfaction scores
Translate qualitative seller feedback into structured, quantitative insights that the team can act on
Collaborate with marketing and content teams on UGC campaigns, referral programs, and seller-focused initiatives
Contribute to growing Zoop’s YouTube properties
Experiment with creative growth hacks to acquire and retain sellers - use AI tools to identify new seller pools, automate outreach workflows, and test approaches faster than you could manually
Synthesise seller feedback to inform product development and platform enhancements
Excellent with data and spreadsheets - you live in Excel/Google Sheets. Pivot tables, VLOOKUP, conditional formatting, building dashboards from scratch - this is second nature to you, not something you’re “learning”
Strong analytical thinking - you don’t just collect data, you find patterns. You can look at a retention cohort and tell us why sellers are dropping off in week 3, not just that they are
AI and tech-driven approach - you’re already using AI tools (ChatGPT, Claude, automation platforms) to work faster and smarter. You look for technological solutions to manual problems instinctively
Sales instincts and hustle - you know how to generate leads, make cold calls, and close. You’ve done it before and you have the numbers to show for it
Relationship builder - you’re the kind of person sellers want to talk to. You build trust quickly, you remember context from previous conversations, and people feel heard when they talk to you
Strong communication in Hindi and English
Self-starter who thrives in ambiguity - we’re early stage, processes are still being built, and that excites you rather than scares you
Experience in sales, account management, or customer success roles
Previous experience in marketplace, e-commerce platforms
Experience working with small business owners or individual entrepreneurs
Background in retail, fashion, or consumer goods industries
Familiarity with CRM tools and sales automation platforms
Experience with SQL or BI tools (Metabase, Looker, etc.)
Seller Acquisition: 50+ new sellers onboarded successfully per month
Seller Retention: Maintain >70% seller retention rate after 90 days
Relationship Building: 100+ meaningful seller interactions monthly
Data Insights: 2+ actionable insights per month from seller analytics that directly inform product or growth decisions
Growth Innovation: Test and implement 1+ growth hack monthly with measurable results
CTC: 6–8 LPA
Equity participation: Stock options so you have real skin in the game
Direct impact: You’re not a cog in a machine - you’re the person closest to the sellers who determine whether this company succeeds
Learning & mentorship: Work directly with the founding team and grow fast
Career growth: Early-stage company means rapid progression for people who deliver
Benefits: Flexible PTO, team events, and startup perks
Zoop is an equal opportunity employer committed to building a diverse and inclusive team.
Skills Required
- Advanced Excel/Google Sheets skills (pivot tables, VLOOKUP, dashboards)
- Strong analytical thinking and experience building cohorts, funnels, and retention analyses
- Experience using AI tools (ChatGPT, Claude) and automation platforms to streamline workflows
- Proven sales instincts: lead generation, cold outreach, demos, and closing
- Relationship-building skills with sellers and small business owners
- Strong communication in Hindi and English
- Self-starter comfortable working in an ambiguous, early-stage startup environment
- Experience in sales, account management, or customer success roles
- Experience in marketplace, e-commerce platforms
- Experience working with small business owners or individual entrepreneurs
- Background in retail, fashion, or consumer goods industries
- Familiarity with CRM tools and sales automation platforms
- Experience with SQL or BI tools (Metabase, Looker, etc.)
What We Do
Zoop is a live commerce platform and digital marketplace that enables sellers in India to broadcast livestream sales across social platforms such as Instagram, Facebook, and YouTube. By turning smartphones into interactive storefronts, Zoop helps businesses sell more and build thriving digital businesses. The platform provides tools for automated product listing, order management, and AI-powered content to bring the feeling of India's vibrant bazaar to the internet.








