The Role
Own Zinc’s pay-as-you-go and self-serve growth channel, driving acquisition, activation, conversion, retention, expansion, and migration to committed contracts. Lead GTM strategy, pricing and packaging, product-flow improvements, sales enablement, lifecycle initiatives, reporting, and experimentation. Build a repeatable operating playbook in a greenfield environment, initially as an individual contributor with potential to build a team.
Summary Generated by Built In
Zinc's committed contracts sell across SMB, mid-market and enterprise. Alongside them sits a substantial and fast-growing pay-as-you-go (PayG) revenue stream: mostly small organisations signing up to run checks on a credit card, self-serve. We have never tried to optimise this channel for growth or retention. It has succeeded organically regardless, become a meaningful contributor to revenue and customer base, and proven a reliable discovery route into future committed contracts.
This is a single senior owner for the PayG / Consumption Core: responsible for maximising ARR growth from PayG accounts, and acting as the internal champion, operational lead and strategic lead for the revenue stream. Broadly greenfield, with room for real, measurable impact.
You will start hands-on as an individual contributor, with scope to build a team as the channel scales.
What success looks like- ARR growth from PayG. Grow revenue from PayG accounts, covering both consumption revenue, conversion into committed contracts, and making sure we’re full utilising pay as you go and self serve as a marketing channel in it’s own right.
- Retention. PayG accounts that stay and grow. Low churn, healthy expansion within the base.
- A playbook. A repeatable, testable operating model for the channel that can be iterated and improved.
Key Responsibilities 🗝️
- Own the PayG GTM with Marketing, Partnerships and sales: focussing on messaging, channel growth and conversion to improve customer acquisition.
- Demo conversion of small accounts. Work sales to enable fast follow-up, automating as much of the process as possible to help them handle the
- Support the product flows, with Tech and Product: helping to feedback to improve self-enablement, and conversion. Small tweaks to wording and positioning might make a huge difference.
- Pricing strategy, with the CRO and CFO: packaging and price built for a high-volume channel.
- PayG Retention & committed conversion, with the Customer team and Lifecycle Marketing team. There are two desirable outcomes for the customer team 1) converting suitable PayG accounts into subscriptions 2) Keeping them supported and successful across support and account management in a low touch away. As the overall PAYG owner, you will support and help them optimise these outcomes.
- Reporting and insight for the channel. Own the numbers end to end.
Skills, Knowledge and Expertise 🚀
- Strong commercial background. You understand GTM fundamentals in a high-volume environment in a B2B context.
- You have owned a self-serve / PLG funnel end to end: activation, conversion, retention. Not just top of funnel.
- Highly numerically literate. Comfortable in the data yourself, running A/B tests and using data to optimise conversion systems.
- Pricing and packaging instinct. You run price and packaging tests, you don't just execute someone else's.
- Strong instincts for messaging and for building growth and referral loops.
- Bias to action. This is greenfield. You build the playbook, you don't inherit one. You need to be comfortable with ambiguity, good at imposing not requiring structure and have a strong entrepreneurial streak
What we offer 🍉
- 50% Bonus/OTE
- 24 days holiday + Bank Holidays + your birthday off 🎉
- £1200 annual benefits allowance (ThanksBen, from month 2)
- Early finish Fridays (16:00)
- Yearly company retreat abroad ✈️
- 30 days to Work from anywhere 🌍
- Enhanced Maternity, Paternity, and Adoption Leave (13 weeks full pay, 17 weeks half pay, then SMP for maternity, 1 month full pay for paternity/adoption) 🐣
- Statutory pension with NEST (3% employer, 5% employee)
- Zinc shares, issued through the EMI Scheme
- Unlimited access to Spill Therapy
- Company socials, quarterly team socials Free Monday lunches
- Nursery workplace benefit scheme (Yellownest)
- Option to lease an electric car through Electric Car Scheme
- Celebrated Zinc anniversaries 🥳
About
Who are Zinc? ⚡️We believe in better background checking: making them easy, instant and delightful - for candidates and HR teams across the world 🌎. Founded in 2017, we've grown year-on-year, reaching the Times Top 100 fastest growing businesses, the Deloitte EMEA fast 500 and winning the 2026 HSBC x WIRED Award in the Trailblazers Category.But we're not all work, our founders Luke and Charlotte are hot on being a culture first business. By this, we don't just mean an active calendar of company and team events (although these are great! 🍻 🥂🍕🎯) - our culture is defined by respect, fostering support for new ideas, promoting flexible work environments and operating with autonomy and low ego. 🔥💥❤️It's not just us who think they've done a stellar job - we've won awards for being a Top Place To Work in 2025 and 2026 from Tembo and SeedLegals 💚What are our values? 🧩🧩🧩Our values are: Pragmatism, Integrity, Empathy, Collaboration, Empowerment and Speed. We call them the PIECES that make Zinc (see what we did there 😂).How do we work? 🧑🏽💻👩🏼💻👨🏿💻We operate on a hybrid working model, with everyone coming to our Shoreditch Offices on Mondays and Thursdays, and working from home on the others. We believe this is a great balance between having space for deep work and in-person collaboration ⚡️⚡️⚡️
Skills Required
- Strong commercial background with understanding of B2B go-to-market fundamentals in a high-volume environment.
- Experience owning a self-serve or product-led growth funnel across activation, conversion, and retention.
- Strong numerical and data-analysis skills, including running A/B tests and optimizing conversion systems.
- Experience developing and testing pricing and packaging strategies.
- Strong messaging, growth-loop, and referral-loop instincts.
- Bias to action and comfort working in ambiguous, greenfield environments.
- Entrepreneurial approach and ability to create structure and operating playbooks.
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The Company
What We Do
Zinc builds automated reference and background checking tools designed to improve candidate experience and set new industry standards, offering automated pre-screening employment software for HR and recruiting teams to verify candidates' backgrounds and hire at scale.
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