Segment Marketing Manager

JOB RESPONSIBILITIES  

Marketing Strategy and Business Line Partnership

• Define and own the marketing strategy for the assigned business(es), translating business line priorities into a coordinated set of programs, content, and market activations. 

• Serve as the primary marketing partner to business line leadership, managing intake, communication, and strategic alignment on marketing priorities. 

• Develop go-to-market approaches that leverage Flagstar's brand assets, thought leadership, and market positioning to build credibility in priority markets and verticals. 

• Partner with the Head of assigned segment Marketing to ensure divisional marketing strategy is aligned with enterprise brand standards and the broader marketing operating model. 

• Participate in business line reviews, leadership meetings, and field updates, representing marketing and communicating program status, upcoming activations, and results.

Pitchbook and Content Development

• Own the development of industry-best pitchbooks, sales materials, and client-facing content that reflect the sophistication, credibility, and visual quality the business’s audience demands. 

• Build and maintain a library of pitchbooks, one-pagers, market commentary, and presentation materials that bankers can deploy consistently and confidently across client conversations. 

• Establish the content standard for materials, ensuring every asset is strategically grounded, on-brand, and produced to the level of quality that builds institutional credibility. 

• Partner with Creative and Content teams to produce materials that meet the bar, determining what is built internally and what requires specialized external production support. 

• Continuously refresh and update materials to reflect current market conditions, product developments, competitive dynamics, and business priorities. 

Banker Enablement

• Develop the tools, programs, and resources that allow bankers to go to market with a consistent, credible, and well-supported Flagstar story. 

• Identify gaps in banker enablement by maintaining close relationships with relationship managers, team leaders, and business line partners, and translating field intelligence into content and program priorities. 

• Ensure bankers have the market presence, thought leadership, and materials they need to build relationships and advance pipeline across all relevant verticals and client segments. 

• Partner with the Brand Director to ensure banker enablement content is aligned with the enterprise brand narrative and thought leadership strategy. 

Performance Measurement and Cross-Functional Collaboration

• Track and report on marketing program performance, including content utilization, event engagement, banker adoption, and pipeline influence. 

• Partner with Analytics to ensure program data is captured and connected to business outcomes.

• Collaborate with Creative, Content, Brand, and Field Marketing teams to ensure all marketing activity is coordinated, on-brand, and executed with consistency. 

• Partner with Legal and Compliance to ensure all materials and programs meet regulatory requirements without sacrificing sophistication or impact. 

• Uses independent judgement and discretion to make decisions. 

• Analyzes and resolves problems.  

ADDITIONAL ACCOUNTABILITIES 

• Performs special projects, and additional duties and responsibilities as required. 

• Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance trainings.  Accountable to maintain compliance with applicable federal, state and local laws and regulations.  

JOB REQUIREMENTS  

Required Qualifications: 

• Education level required: ​Undergraduate Degree (4 years or equivalent)​  in business, marketing, or some other related field.

• Minimum experience required: ​8+ Years​ of progressive experience in B2B/B2C marketing, financial services marketing, or a closely related discipline. 

• Demonstrated experience developing industry-best pitchbooks, sales presentations, and client-facing content for sophisticated commercial or institutional audiences.

• Strong content strategy and storytelling instincts, with the ability to translate complex financial topics and business line priorities into compelling, credible narratives. 

• Proven ability to operate as a strategic marketing partner to senior business line leadership, managing priorities, expectations, and deliverables with professionalism and discipline. 

• Experience developing and executing marketing programs in a relationship-driven, complex sales environment. 

• Financial services experience required; posting segment experience strongly preferred. 

Preferred Qualifications: 

• Education level preferred: ​Master's Degree (or Postgraduate equivalent)​.

• Direct experience supporting relationship managers or bankers with pitchbook development, market commentary, and client engagement materials at a regional or national bank. 

• Familiarity with B2B/B2C content marketing, thought leadership strategy, and executive communications.

• Experience working in a matrixed marketing organization with shared creative and brand resources. 

• Strong visual storytelling sensibility, with the ability to direct creative production and hold external partners to a high quality standard. 

• Experience measuring marketing impact in a long-cycle, relationship-driven business, including pipeline influence and banker utilization metrics. 

Job Competencies: 

• Possess deep B2B marketing expertise, with the ability to develop strategy, content, and programs that build credibility and advance relationships in a sophisticated commercial and private banking environment. 

• Demonstrate exceptional content and storytelling instincts, with the ability to develop industry-best pitchbooks and client-facing materials that reflect the quality and sophistication the audience demands. 

• Display strong business line partnership skills, with the ability to build trusted relationships with bankers and business line leaders and translate their priorities into effective marketing support. 

• Exhibit a high bar for creative quality, with the ability to direct production, evaluate output critically, and hold internal and external partners accountable to the standard the business requires.

• Demonstrate strong executional discipline, with the ability to manage multiple content and program workstreams simultaneously without sacrificing quality or strategic coherence. 

• Possess the ability to operate effectively as an individual contributor in a fast-moving environment, taking ownership of outcomes without requiring close direction. 

• Display strong written communication skills, with the ability to write clearly and compellingly across a range of formats, from executive presentations to market commentary to banker enablement materials. 

• Demonstrate a data-informed approach to marketing, using program performance, banker feedback, and market intelligence to continuously refine content and program strategy. 

• Demonstrates a strong ability to build and maintain effective relationships with stakeholders by communicating clearly, engaging in proactive collaboration, and leveraging cross functional insights. Aligns relationship building efforts with enterprise goals to accelerate performance and drive strategic results. 

• Builds trusted client relationships, whether internal or external, by identifying needs and delivering tailored solutions to enhance the overall client experience. 

• Fosters or supports a positive work culture and productive work environment, displaying importance of effective relationships with customers and stakeholders.  

• Travel, less than 10%.

• Physical demands (ADA): ​No unusual physical exertion is involved.​