ABOUT THE TEAM
As part of the Marketing & Strategy insights team, segment marketing managers own the go-to-market strategy for one of our defined audiences. In this role, you’ll focus on collecting and translating market, competitor, and customer insights into thoughtfully designed & orchestrated marketing campaigns that activate & engage both prospects and existing customers.
YOUR MISSION
You’ll focus on collecting and translating market, competitor, and customer insights into launch, go-to-market and lifecycle strategies for the Sales segment. You’ll own the full buyer and customer journey for this audience, bringing a data- and insight-driven approach to growing engagement, adoption, and value realization. This is a highly cross-functional role, partnering directly with Product, Sales, Lifecycle, and Design to drive growth and adoption programs.
WHAT YOU'LL DO
Own messaging and positioning: with a deep understanding of the Core and Admin segment, create differentiated messaging and positioning that speaks to the needs and challenges of these users and decision makers.
Understand the competitive landscape: Have a clear understanding of competitor offerings to best position Mural and its feature set in the market and translate into pricing and packaging strategy as well as influence future roadmap.
Nail product-market fit: surface customer insights, competitive intel, feedback, and trends to define pricing and packaging, target personas, and go-to-market strategy
Lead product launches: Define messaging, assets, and launch strategy for new features to ensure GTM readiness and help drive lead and user growth
Create high-impact content: Develop scalable, audience-specific materials tailored to business decision-makers and users.
Own customer comms: Craft and manage customer communications (emails, release notes, in-product updates) that showcase new features and boost engagement.
Enable sales & success: Provide GTM teams with customer-facing assets, and internal guides to position features effectively and accelerate deals.
Collaborate cross-functionally: Partner with product, creative, growth, GTM, and enablement teams to set launch goals and deliver successful outcomes.
Partner with Marketing, Product, Lifecycle, and Sales to build cohesive campaigns that connect product launches, adoption programs, and customer success motions.
Track and analyze product usage, engagement, and lifecycle health for the segment to identify opportunities for deeper value realization.
SaaS experience is required (familiarity with SaaS metrics, digital channels, and product-led growth models).
7+ years in product marketing, with proven experience building integrated campaigns for technical audiences.
Experience marketing to R&D teams; ability to understand their workflows, tools, and priorities.
Strong research skills—comfortable conducting both quantitative and qualitative analysis to inform strategy.
Exceptional project and stakeholder management skills, able to lead cross-functional initiatives end-to-end.
Excellent communicator and storyteller and content creator, able to translate complex ideas into clear, compelling narratives.
Comfortable experimenting with new approaches, including the use of AI tools to improve efficiency and insight generation.
The base salary for this role ranges from $112,000 - $150,000 + bonus + benefits. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.
Equal OpportunityWe will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Top Skills
What We Do
Mural is a collaborative intelligence company. We connect teams to unlock their potential, increasing the innovation capacity of the enterprise. Mural creates a culture of effective collaboration — where everyone is connected, contributing, and empowered to deliver business-driving outcomes.
The Mural Collaborative Intelligence System™ centers around a digital whiteboard collaboration space, where teams work together in real-time or asynchronously. Consulting, innovation, product, information technology, and executive leadership teams collaborate visually with Mural, using guided visual methods and Facilitation Superpowers™ features to connect and innovate.
Joining forces with the LUMA Institute, Mural is also transforming how teams work together with a mission to introduce millions to collaboration design. Collaboration design is a new discipline that brings relational intelligence and psychological safety to group interactions — taking aim at isolation and disconnection and helping teams solve problems together with playful, provocative methods of visual thinking. Coming in late 2022, Mural aims to launch the Collaboration Design Institute™ (CDI). The CDI™ will offer training, curriculum development, certification, research, and consultation for professional collaboration designers.
Mural is trusted by 95% of the Fortune 100, including innovative teams at IBM, Intuit, Microsoft, GitLab, Steelcase, Thoughtworks, and Atlassian.
Why Work With Us
Every day, we work together in a product that’s designed to cultivate creativity, empathy, and open-mindedness. We are committed to building a team where people of all races, genders, and orientations feel seen, heard, and valued. We strive to be the most equitable employer out there. Come join us and see what it’s like to grow with a diverse team!
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