Segment Marketing (CRM) Senior Manager, Brand

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Introduction to team

The Traveler Engagement and Loyalty (TEaL) team builds relationships with travelers, driving engagement and loyalty by providing value through ownership of the loyalty program, credit card and targeted CRM.

Make an impact!

We are seeking a passionate and driven CRM professional to join our Traveler Engagement and Loyalty (TEaL) team. The Segment Marketing Senior Manager is responsible for delivering email, push, in product placements and landing pages, as well as playing a cross TEaL role in developing and executing Brand specific versions and actions.

In this role, you will: 

• Partner closely with Brand teams to determine the needs from TEaL to support emerging and planned strategies and activities in service of unique brand positioning. Bring the perspective of the art of the possible and the realities of the practical to senior level working groups. Aggregate and prioritize actions and integrate with work planning across TEaL. The core work to support Brands will be creating versions and approaches for campaigns working closely with other TEaL groups to both tap expertise and align on actions

• Ensure TEaL and this specific team deliver against Brand level objectives that are agreed based on specific initiatives

• Work on the conception of global campaigns for Expedia, Hotels.com and VRBO brands

• Leverage insights and cross-segment learnings to identify opportunities and develop strategies for complex and innovative campaigns to drive key objectives

• Prioritize which opportunities we should go after through business casing

• Be responsible for quarterly strategic plans to drive key objectives, working closely with relevant teams

• Sign off on test designs and final creative before send

• Be accountable for core KPIs and communication with senior leadership

• Influence on our capability roadmap to enhance our campaigns

Experience and qualifications: 

• Bachelor's degree in Marketing, Business, Economics or any other related fields; or equivalent related professional experience

• At least 6 years experience in a CRM role, preferably in the e-commerce and/or online marketing space

• Ability to collaborate with creative and marketing partners to develop innovative marketing campaigns

• Ability to influence across teams and partners

• Demonstratable attention to detail in dealing with complex projects and time-sensitive initiatives

• Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication tools are all a plus

The total cash range for this position in Austin is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.