Segment Marketing Communications Manager, Electro-Voice Portable Speakers and Mics

Company Description

Burnsville, MN is the headquarters for the Communications Systems Division of Bosch Security Systems. Our main activities include the Product Management, Development, Quality, Financial and Materials Management of the Business Unit Critical Communications Systems, Pro Sound and Public Address & Conferencing.

The Marketing Communications function is a dynamic in-house creative services team responsible for global marketing communications and brand management for the Bosch Communications, Sound and Audio portfolio covering the brands Bosch, Dynacord, Electro-Voice, RTS and Telex. The diverse product portfolio includes loudspeakers, audio electronics, intercom, public address systems and more – and targets an equally broad audience from musicians to governments as well as stadiums! Team members are based in Europe, the US, Singapore and China.

Job Description

The role of Segment Marketing Communications Manager will be pivotal in defining and driving the Electro-Voice brand and ensuring highest impact of our marketing communications activities in the region.

Are you a content enthusiast – diving deep into creating, collaborating and maximizing the brand through online digital and social media channels, media / PR and face-to-face events? Do you thrive on bringing the very best of the brand to users, artists, partners and customers? Electro-Voice plays in the highly intense, competitive and fast-paced world of prosound and requires someone to step up to this challenge.

Core Responsibilities Include:

• Develops and executes the marketing communications plan for the segment in the region – mobilizes the power of branding, digital marketing and events with dedicated segment budget and resources.
• Takes the lead on the creation of global launch packages as required. 
• Challenges the status quo and goes into new terrain to grow the brand(s) and extend our reach and impact – deploys the necessary tools and platforms for eCommerce, partner / dealer co-marketing, direct-to-end-user communications, digital channels, lead generation strategies, reporting and analytics 
• Collaborates with regional marketing, regional sales, partners and product management to understand the needs of the segment in the region and effectively prioritize and deploy most relevant and impactful activities and resources
• Acts as content creator by developing and deploying content from users, artists, ambassadors, customers and/or partners. Dives deep into online digital and social media channels as well as offline face-to-face events to maximize brand impact. 
• Responsible for regional / local media and PR activities to bring awareness to the brand, people, portfolio and products.
• Leads with effective strategies and tactics in partnership with marketing, sales, and product development to bring our brand(s), products and solutions to the prosound market; including DJs, musicians, production and rental customers.
• Conducts analysis utilizing digital marketing data and insights determining effectiveness of regional campaigns (brand and partner / dealer-owned) for brand awareness and lead generation.
• Ensures strong guidance and collaboration with agencies, interns and other support resources for on-brand, on-message communications.

Qualifications

• Bachelors Degree in Marketing, Business, or related field.
• Minimum five plus years of marketing communications experience required.
• Minimum five plus years of brand, product, and/or digital marketing experience preferred.
• Business-to-Business experience in related technology industry is required.
• Business-to-Business-to-Customer a strong advantage.
• Experience in the respective industry is an advantage (professional audio, proaudio, prosound).
• Ability to do copywriting, digital campaigns, and graphic design tasks to ensure a quick pace on critical activities as required.
• Results-focused with a deep sense of accountability and experience leading projects from start to finish.
• Experience developing trusted relationships cross-functionally.
• Ability to think strategically and creatively, while maintaining great attention to detail and action-orientation.
• Experience with Adobe Creative Suite an advantage.
• Experience in photography and/or video creation is a plus.
• Ability to travel domestically up to 25% 
• Language(s): English.

Additional Information

• All your information will be kept confidential according to EEO guidelines.
• By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled.
• BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives: FIRST Robotics (For Inspiration and Recognition of Science and Technology) and AWIM (A World In Motion)
• Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization is not available.
• Bosch Building Technologies intends to transform our business and thrive under new ownership! We are committed to expand our business and looking for talented individuals to join us on this exciting journey!
• Learn more here: https://www.bosch-presse.de/pressportal/de/en/realignment-bosch-building-technologies-to-focus-on-systems-integration-business-259403.html