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Job Description
- Develop Customer-Centric Strategies – Design tailored marketing strategies based on insights into HNWI/UHNWI lifestyles to align with their preferences and values
- Lead Investment & Lifestyle Marketing – Create impactful campaigns that combine wealth management principles with premium lifestyle experiences, including luxury travel
- Execute Integrated Marketing Campaigns – Manage marketing activities across online, offline, and sponsorship channels, ensuring seamless execution and brand consistency
- Drive Cross-Border Collaboration – Coordinate with international teams to align global marketing strategies and ensure effective communication
- Manage Partnerships & Brand Integrity – Identify high-value partnerships, oversee sponsorship negotiations, and act as a brand guardian to ensure all materials align with corporate identity and compliance standards
Qualifications:
- Bachelor’s degree or higher in Marketing, Business Administration, Mass Communications, or a related field
- At least 8 years of work experience in marketing communications, content management and activity, or digital marketing—experience in the banking or wealth management industry is a strong advantage.
- Strong knowledge of digital and emerging technologies; critical thinker with creative skills
- In-depth understanding of affluent and high-net-worth client lifestyles, with the ability to manage partnerships, curate lifestyle experiences (e.g. trips), and oversee event execution with performance tracking
- A strong sense of aesthetics and an appreciation of luxury and wealth-oriented lifestyles is a plus
- Proven ability to lead in a modern, customer-centric working environment
We're committed to bringing passion and customer focus to the business.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us.
Top Skills
What We Do
Siam Commercial Bank was established by royal charter on January 30, 1907 as the first Thai bank. During its more than 110 years in business, the Bank has played a leading role in providing the financial services needed in Thailand, developing deep expertise.
Today, SCB is a leading universal bank, offering deposits and lending and a wide range of other products and services, to meet the needs of all customers. Our retail services include home loans, personal credit, car hire purchase, credit cards, ATM cards, debit cards, currency exchange facilities and overseas remittances as well as investment and insurance products. For corporate and SME customers, the Bank offers cash management-related services, lending products, international trade financing, treasury products, debt and capital market products, corporate advisory, investment banking and other services. Our services are backed by our extensive banking network and continual pursuit of technological innovation. In addition, the Bank's SCB Group includes three major subsidiaries that provide specialized financial services: SCB Securities, SCB Asset Management and SCB Life Assurance.
Under the vision to serve as "The Most Admired Bank,” SCB has established a strategic plan called SCB Transformation, designed to dramatically upgrade the Bank's infrastructure and enhance its long-term competitiveness. This transformative plan responds to rapid change in the financial services industry, which is being reshaped by digital technology, regulatory change and new consumer behavior. Following this strategic plan's "Going Upside Down" approach, the Bank will transform its business model and thinking throughout its human resources, work processes, products and technology, enabling breakthrough performance and creating sustainable value for our customers and society
