The Role
Work with a nationally ranked CPA and advisory firm that is passionate for what's next. Aprio has 30 U.S. office locations, one in the Philippines and more than 2,100 team members that speak 60+ languages across the globe. By bringing together proven expertise, deep understanding, and strategic foresight for fast-growing industries, Aprio ensures clients are prepared for wherever life or business may take them. Discover a top-rated culture, vast growth opportunities and your next big career move with Aprio.
Join Aprio's Growth team and you will help clients maximize their opportunities. Aprio is a progressive, fast-growing firm looking for a Segment Growth Leader to join their dynamic team.
The Segment Growth Leader is responsible for strategic and tactical deployment support needed to drive high growth within two of the firm’s segments. The primary focus for this role is our Technology Industry Group.
The Segment Growth Leader works closely with segment leadership to drive and support the execution of business development and marketing strategies with an ultimate focus of increasing pipeline, enhancing Aprio’s awareness in the market, and growing revenue at a minimum of 20% year-over-year growth in each segment.
This role will work closely with segment leadership to drive and support the execution of business development and marketing strategies with an ultimate focus of increasing pipeline, enhancing Aprio’s awareness in the market, and growing revenue at a minimum of 20% year-over-year growth in each segment.
Responsibilities and expectations:
- Create growth plans that include a go-to-market strategy, content plan, and lead generation plan.
- Industry knowledge: continually monitor trends, market opportunities, customer needs, and competitive landscape
- Activate, promote, and maximize revenue from sales channels
- Works with Segment Leader to identify and source new services, solutions, or offerings needed to comprehensively serve clients in the segment.
- Enable robust sales processes and account planning, leveraging Hubspot and Aprio account planning and reporting tools.
- Analyze sales pipeline, marketing analytics, and other segment performance metrics.
- Develop and manage lead generation plans in partnership with the corporate marketing & business development team.
- Plan components include:
- Digital marketing: PPC campaigns, Account-Based Marketing, content marketing campaigns
- Events: speaking engagements, webinars, trade shows, and conferences
- Sales assets: collateral, presentations, videos, bios, core proposal assets for service teams, Business Development, and channel partners
- Thought leadership content: articles, speaking engagements, videos, etc.
- Public relations: works with Communications to drive awareness and leads from press releases, speaker placements, and pitching of articles to trade publications and national/regional media
Qualifications:
- Excellent people skills
- Significant business development/marketing experience, selling to senior decision makers – 7+ years
- Self-starter comfortable assessing situations and determining priorities
- Experience taking new B2B services to market
- Demonstrated experience leading campaigns that delivered strong ROI
- Ability to analyze marketing analytics, pipeline data, and market trends to identify key levers for optimization
- Natural relationship builder and connector
- Excellent executive presence and communication skills to collaborate with clients, industry leaders, and internal team members & executives.
- Has a “do-what-it-takes” spirit, a willingness to roll up your sleeves, and the flexibility to adapt to evolving goals and priorities.
- Strong understanding of the professional services environment
- Effective at selling ideas to educate and influence segment members
- Experience working with team members from a variety of cultures in a fast-paced environment
Why work for Aprio:
Whether you are just starting out, looking to advance into management or searching for your next leadership role, Aprio offers an opportunity to grow with a future-focused, innovative firm.
Perks/Benefits we offer for full-time team members:
- Medical, Dental, and Vision Insurance on the first day of employment
- Flexible Spending Account and Dependent Care Account
- 401k with Profit Sharing
- 9+ holidays and discretionary time off structure
- Parental Leave – coverage for both primary and secondary caregivers
- Tuition Assistance Program and CPA support program with cash incentive upon completion
- Discretionary incentive compensation based on firm, group and individual performance
- Incentive compensation related to origination of new client sales
- Top rated wellness program
- Flexible working environment including remote and hybrid options
What’s in it for you:
- Working with an industry leader: Be part of a high-growth firm that is passionate for what’s next.
- An awesome culture: Thirty-one fundamental behaviors guide our culture every day ensuring we always deliver an exceptional team-member and client experience. We call it the Aprio Way. This shared mindset creates lasting relationships between team members and with clients.
- A great team: Work with a high-energy, passionate, caring and ambitious team of professionals in a collaborative culture.
- Entrepreneurship: Have the freedom to innovate and bring your ideas to help us grow to become the CPA firm of choice nationally.
- Growth opportunities: Grow professionally in an environment that fosters continuous learning and advancement.
- Competitive compensation: You will be rewarded with competitive compensation, industry-leading benefits and a flexible work environment to enjoy work/life balance.
EQUAL OPPORTUNITY EMPLOYER
Aprio is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; pregnancy; sexual orientation; gender identity and/or expression; age; disability; genetic information, citizenship status; military service obligations or any other category protected by applicable federal, state, or local law.
Aprio, LLP and Aprio Advisory Group, LLC, operate in an alternative business structure, with Aprio Advisory Group, LLC providing non-attest tax and consulting services, and Aprio, LLP providing CPA firm services.
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The Company
What We Do
Aprio is a premier CPA and business advisory firm that advises clients and associates on how to achieve what’s next. Aprio’s associates work as integrated teams across advisory, assurance, tax, outsourcing, staffing and private client services, bringing the best thinking and personal commitment to each client. Across practices, Aprio brings together proven expertise, deep understanding and strategic foresight for industries including Manufacturing and Distribution; Non-Profit and Education; Professional Services; Real Estate and Construction; Retail, Franchise and Hospitality; and Technology and Blockchain.
Headquartered in Atlanta, Georgia, Aprio has grown to over 1,000+ team members. To serve clients wherever life or business may take them, Aprio’s teams speak more than 30 languages and work with clients in over 50 countries.
