The Bouqs is looking for a dynamic Search Marketing Manager to join our team! As the Search Marketing Manager, you will own all SEM campaigns, product feeds, and assist with other paid media efforts in order to drive orders and growth and meet daily and monthly performance goals. This team member oversees the paid search budget, will surface opportunities and innovation for search and keyword trends to drive marketing initiatives in Search and other marketing channels as needed. This team member will report into the Sr. Director of Performance Marketing.
Responsibilities:
- Own all paid search accounts (Google, Shopping, Bing, etc) – structure, build, budgets, and performance
- Maintain product feeds for Goggle shopping and all other marketing channels.
- Provide general guidance on strategy and planning for other acquisition and awareness platforms
- Complete and present budget and performance projections
- Develop robust test & learn initiatives for copy, landing pages, bidding strategies, audiences, and more
- Utilize multiple data sources to evaluate paid media performance and drive key optimizations
- Translate data to understand current performance and derive clear, actionable insights
- Work closely with Creative, Brand, Product, Engineering, and Merchandising teams to enhance paid optimization efforts
- Research and determine growth opportunities by analyzing keyword trends, gap analysis, and competitive insights
- Provide a feedback loop by sharing applicable learnings to broader team and partners
- Manage vendor and agency relationships
- Find and test new marketing channels and tactics
- Stay up to date on marketing team subject matter expert on marketing technology integrations with various platforms such as Google Ads, Google Merchant Center, Google Analytics, Feedonomics, and Funnel.IO
Qualifications:
- 4+ years of e-commerce experience (PPC/SEM) using Google Ads and Microsoft ads
- Bachelor’s degree
- Knowledgeable in paid media channels outside of Google and Bing ads
- Experience managing large scale campaigns and optimizing towards different bidding strategies – tCPA, CPC, tROAS
- Highly proficient in Excel – comfortable dissecting large data sets (site-side and platform)
- Excellent written and verbal communication skills, ability to translate quantitative and qualitative data/insights in an easily digestible format
- Customer-focused and hyper-analytical, with a positive, entrepreneurial spirit
Compensation & Perks:
- Competitive Base Salary Range of $95,000.00 - $115,000.00 USD + Equity Package
- Health, Dental & Vision with 100% employee coverage
- 401k Matching
- Three Weeks Paid Vacation
- Discounts on The World’s Best Flowers (obviously!)
Top Skills
What We Do
The Bouqs Company is an online flower retailer founded by John Tabis and Juan Pablo Montúfar that delivers flowers and plants fresh from eco-friendly, sustainable farms to doorsteps nationwide. Tabis, a brand and strategy executive formerly with Disney, and Montúfar, a third-generation farmer, started The Bouqs Company in November 2012 to radically disrupt the $100B global floral industry through a modern brand, responsibly-sourced flowers and a vertically-integrated supply chain. Headquartered in Marina del Rey, CA, The Bouqs Company connects farms and florists with consumers, and disrupts the traditional supply chain by eliminating unnecessary stops along the way. In turn, this model enables a superior product and redefines the experience and economics for both consumers and producers alike.
