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The Role
Manage and implement paid search media plans across Google AdWords, Microsoft AdCenter and Kenshoo. Produce campaign development, budget management, performance tracking, reporting, vendor coordination and RFPs. Analyze results, derive insights, optimize direct-response campaigns, and manage a senior associate SEM analyst while interfacing directly with clients and stakeholders.
Summary Generated by Built In
Company Description
Job Description
Position: Sapient Nitro/ Search Manager / Search analyst (Google Adwords, Microsoft AdCenter and Kenshoo)
Duration: 3- 6 months
Location: New York City, New York 10001
Requirements:
- 4-6 years paid search experience at an advertising or media agency.
- Digital experience required, travel category experience is a plus. –
- Must be client facing, well spoken, research and insight driven, able to look at big picture industry trends in addition to being in the weeds in a direct response paid search marketing buy (e.g. Financial services sector. Experience with other banking/credit cards/checking clients a HUGE plus.
- Strong background implementing direct response campaigns, conversion metrics
- Ability to analyze results, derive insights, optimize accordingly
Role & Skills Summary:
- Paid search analyst will be responsible for the development and implementation of the client’s paid search media plan.
- Solid Google Adwords, Microsoft AdCenter and Kenshoo experience a must.
- Years of Experience required: 4-6 years
Main duties and responsibilities:
- Duties will include paid search campaign analysis and campaign development, media vendor coordination and “RFP” development,
- Implementation of all paid search buys, budget management and reconciliation, paid search performance tracking and report development.
- We are in immediate need of a Search Engine Marketing/SEM/PPC/Paid Search specialist with Google Adwords, Microsoft AdCenter, Kenshoo and direct response campaigns experience to join and our growing team of Search Specialists.
- Must thrive in a hands-on environment where you will be highly visible to both team members and day to day clients and make an immediate and huge impact.
- Individual must also have some manager experience to manage and work with our existing senior associate SEM analyst.
Skills Required
- 4-6 years paid search experience at an advertising or media agency
- Experience with Google Adwords
- Experience with Microsoft AdCenter
- Experience with Kenshoo
- Digital marketing experience
- Travel category experience
- Client-facing and well-spoken with strong research and insight skills
- Experience in financial services or banking/credit card clients
- Strong background implementing direct response campaigns and tracking conversion metrics
- Ability to analyze results, derive insights and optimize campaigns
- Experience with paid search campaign development, media vendor coordination and RFP development
- Experience with implementation of paid search buys, budget management, reconciliation, performance tracking and reporting
- Some manager experience to manage and work with existing senior associate SEM analyst
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The Company
What We Do
STEM Xpert is a consulting engineering firm recognized in the engineering industry for its commitment to client service and passion for excellence. The firm provides specialized professional consulting services in the fields of science, technology, engineering, and mathematics (STEM).
