Digital Marketing Manager

At XTM Group, we build technology that helps enterprises connect with global audiences faster and more efficiently. Our Translation Management platform enables organizations to automate and streamline every stage of the localization process.

We believe innovation happens when talented people collaborate, experiment, and continuously learn. That’s why we foster an inclusive, solution-oriented culture where curiosity, teamwork, and ownership are valued every day. Our mission is to become the leading enterprise Translation Management System — and we’re looking for people who want to help shape the future of global communication technology.

Hybrid Working Requirement: Candidates should be flexible to attend our Marousi, Athens office 3 times per week. Please note that travel or commuting expenses will not be covered for candidates residing outside Attiki or outside a reasonable commuting distance.

This is an individual contributor role, and the successful candidate will not have direct people-management responsibilities.

We’re looking for a Digital Marketing Manager to lead and execute XTM’s global digital marketing strategy. You will drive multi-channel customer acquisition, pipeline growth, and digital brand visibility across paid media, organic channels, web properties, and emerging AI search experiences.

This is a strategic yet hands-on role for a performance-driven marketer who excels at campaign execution, data-driven optimization, and cross-functional leadership. You will own our digital media mix, oversee web conversion strategies, and harness AI tools to scale our growth initiatives. You will work closely with Content, Design, Web Operations, RevOps, and Product Marketing teams to drive measurable revenue impact.

Digital Media Strategy & Multi-Channel Execution

• Paid Campaigns: Strategy, execution, and daily optimization of paid search (Google Ads, Bing), paid social (LinkedIn, YouTube), and display/retargeting campaigns.
• Budget & Scaling: Own digital acquisition budgets, optimizing ad spend allocations to maximize lead quality, reduce CAC, and accelerate pipeline growth.
• A/B Testing: Design ad copy, audience targeting, and messaging tests across platforms using traditional and AI-enhanced workflows.

SEO, Content Distribution & AEO Strategy

• Organic Growth: Oversee technical, on-page, and off-page SEO strategies to maximize brand visibility and organic inbound pipeline.
• Answer Engine Optimization (AEO): Execute strategies to ensure XTM is actively cited and featured across AI-powered search engines and LLM answer experiences (ChatGPT, Perplexity, Gemini).
• Briefs & Collaboration: Partner with Content and Design teams to build content briefs, optimize digital landing pages, and drive high-converting user journeys.

Conversion Rate Optimization (CRO) & Web Performance

• Conversion Funnels: Optimize website conversion paths, demo requests, and landing page UX to maximize traffic-to-lead conversions.
• Collaborative Development: Work alongside Web Operations to implement schema markup, improve web speed, track core web vitals, and refine user journeys.

Analytics, Attribution & Reporting

• Full-Funnel Metrics: Manage end-to-end multi-touch attribution via HubSpot to evaluate real ROI and pipeline contribution.
• Data Dashboards: Build executive-level reporting frameworks to communicate campaign performance, pipeline velocity, and key learnings across leadership.
• AI Integration: Deploy modern AI analytics and automation tools to streamline reporting workflows, keyword clustering, and predictive audience building.

Experience & Expertise

• 3–5+ years of hands-on experience in digital marketing, multi-channel media management, or growth marketing, ideally in B2B SaaS or technology.
• Proven record of scaling paid and organic acquisition strategies that directly generate pipeline and revenue.
• Strong hands-on experience building campaigns from the ground up, managing budgets, and executing continuous performance optimizations.

Technical & Platform Skills

• Paid Media: Google Ads, LinkedIn Campaign Manager, Bing Ads, and programmatic/retargeting platforms.
• SEO & Web: Google Search Console, SEO/rank-tracking software (e.g., Ahrefs, Semrush), and web analytics tools (GA4).
• Automation & CRM: Experience with HubSpot (campaign tracking, attribution, automation).
• AI Tools: Daily comfort using AI productivity, copywriting, and research platforms.

Strategic & Interpersonal Skills

• Strong commercial and analytical acumen—driven by pipeline metric performance, ROI, CAC, and lead-to-opportunity ratios.
• Ability to translate complex data into concise, strategic narratives for cross-functional stakeholders.
• Proactive project manager with a growth mindset, curiosity for tech trends, and an adaptable attitude.

We want people to do meaningful work, grow their careers, and have the freedom to innovate. Here’s what you can expect at XTM:

• Shape the future of AI-powered search — work at the intersection of SEO, paid media, and emerging AI discovery platforms
• Make a measurable impact — directly influence pipeline growth, visibility, and business performance
• Work with modern tools and technologies — leverage AI tools and data-driven workflows to move faster and smarter
• Grow your career globally — access international opportunities, mentorship, and career development pathways
• Collaborate with talented teams — partner with specialists across marketing, content, operations, and technology
• Continuous learning culture — stay ahead of industry trends with access to training resources and industry expertise
• Competitive compensation & benefits — designed to support both your professional and personal growth

Benefits may vary depending on location and employment type. Your Talent Partner will share additional details during the hiring process.

At XTM Group, we believe diverse perspectives create stronger ideas, better products, and more meaningful experiences. We’re committed to building a workplace where everyone feels respected, supported, and empowered to succeed.

If you require accommodations during any stage of the recruitment process, we encourage you to let us know — we’re happy to support you.

We aim to create a hiring experience that is transparent, engaging, and respectful of your time.

Our Talent Acquisition team will review your application and experience carefully.

If your profile aligns with the role, you’ll meet with a Talent Partner to discuss your background, career goals, and the opportunity in more detail.

You’ll connect with hiring managers and cross-functional stakeholders to explore your search expertise, analytical thinking, and approach to growth marketing.

Depending on the process, there may be a final conversation focused on strategic thinking, collaboration, and long-term growth potential.

Successful candidates will receive a tailored offer and onboarding support to help them succeed from day one.

Please be aware of fraudulent recruitment activity. Official communications from XTM will only come from email domains ending in:

• @xtm-intl.com
• @xtm.ai
• @xtm.cloud
• @transifex.com