SEO Specialist
Reports to: Director of Marketing
FLSA Status: Exempt
Department: Marketing
Location: Tempe, AZ
Pay Range: $50,000 - $55,000
Position Summary:
This role is responsible for the overall management, optimization, and performance of all Google Business Profile and Apple Business Connect listings across multiple retail locations. The position oversees local search visibility, listing accuracy, review reputation, rankings, and customer engagement across local platforms while ensuring consistency across all business listings and citations. This role also supports broader organic SEO efforts through localized website optimization, keyword monitoring, schema implementation, and coordination of local landing page content to improve organic search visibility. The ideal candidate is highly organized, analytical, detail-oriented, and experienced in managing multi-location local search ecosystems within a fast-paced environment. Knowledge in the Cannabis industry and Advertising rules and regulations is a PLUS!
Responsibilities:
- Manage and maintain all Google Business Profile and Apple Business Connect listings across multiple locations and directories
- Update listing information including business hours, holiday hours, categories, attributes, services, descriptions, and photos
- Ensure NAP (Name, Address, Phone Number) consistency across all listings, citations, and platforms
- Monitor and optimize local search rankings, visibility, and customer engagement metrics
- Oversee review monitoring and response workflows across Google Business Profile and Apple Business Connect
- Identify and escalate fake, duplicate, policy-violating reviews, and listing issues
- Support local SEO initiatives including schema markup, localized landing pages, and keyword tracking
- Utilize platforms including Marqii, Ahrefs, GA4, Google Search Console, and Google Sheets for reporting and optimization
- Produce weekly, monthly, and quarterly reports on rankings, traffic, impressions, conversions, and revenue attribution
- Analyze performance trends and identify underperforming locations for optimization opportunities
- Coordinate listing setup and optimization for new store openings and closures
- Monitor listing health, suspensions, duplicates, and platform compliance issues
- Collaborate with leadership and marketing stakeholders to provide reporting insights and local SEO recommendations
- Maintain listing accuracy and compliance within a highly regulated industry
- Assist with ongoing website and local content optimization efforts to support organic search growth
Supervisory Responsibilities:
- None
Qualifications:
- Excellent verbal and written communication skills with a proven ability to write in a journalistic style that is customary for external publications.
- Excellent interpersonal and collaboration skills.
- Excellent organizational skills and attention to detail.
- Excellent time management skills with a proven ability to meet deadlines.
- Proficient with Microsoft Office Suite or related software.
- Excellent organizational, problem-solving, and communication skills.
- Must be at least 21 years of age and able to obtain/maintain a New Jersey cannabis license.
Education and Certifications:
- An associate's degree in Public Relations, Communications, Journalism, Marketing, or a related field is required.
Physical Requirements:
- Ability to stand, walk, bend, and lift to 50 pounds for extended periods.
- Exposure to varying temperatures, humidity levels, and bright grow lighting.
Work Environment:
- Indoor cultivation facility with controlled environmental conditions.
- Fast-paced production environment with exposure to cannabis plant material, strong odors, and agricultural chemicals (with PPE).
Travel Requirements:
- None
Equal Opportunity Employer Statement: Mint Cannabis is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.
Other Duties Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.
Skills Required
- Associate's degree in Public Relations, Communications, Journalism, Marketing, or related field
- Manage and maintain Google Business Profile and Apple Business Connect listings
- Experience managing multi-location local search ecosystems
- Proficient with Marqii, Ahrefs, GA4, Google Search Console, and Google Sheets
- Excellent verbal and written communication skills, able to write in a journalistic style
- Excellent organizational, time management, attention to detail, and problem-solving skills
- Ability to produce weekly, monthly, and quarterly SEO reports on rankings, traffic, and conversions
- Maintain listing accuracy and compliance within a highly regulated industry
- Must be at least 21 years of age and able to obtain/maintain a New Jersey cannabis license
- Knowledge of the Cannabis industry and advertising rules and regulations
- Proficient with Microsoft Office Suite or related software
- Ability to lift up to 50 pounds and work in an indoor cultivation facility environment
What We Do
The Mint Cannabis is a national, multi-state operator, cultivator, and innovator headquartered in Guadalupe, Arizona. It operates a nationwide network of state-of-the-art retail locations, manufacturing, and extraction laboratories, serving recreational and medical customers. The company is recognized for its industry advancements, including launching the nation's first cannabis kitchen and integrating high-tech grow facilities and drive-thru services to improve the cannabis experience.
