Search Engine Optimization (SEO) Lead

OnePay is a consumer financial services app with an exceedingly simple mission: to help people achieve financial progress.

Tens of millions of Americans today are unbanked or underbanked, meaning they don’t have enough money in savings to cover a minor emergency. They pay too much in fees, don’t have access to credit at affordable rates, and have little ability to grow their wealth. OnePay’s vision is to create a single app for consumers to save, spend, borrow, and grow their money, bringing our mission to life with simple and accessible banking, credit, and payments products that deliver a best-in-class experience to millions of customers. Our products include:

• Checking and high-yield savings accounts

• Domestic and international peer-to-peer payments

• Credit Builder and credit score monitoring

• Digital wallet / contactless payment solutions

• Buy-now-pay-later installment loans at Walmart

Why do we have a right to win? We have the backing of Walmart (a Fortune 1) and Ribbit Capital (a preeminent fintech investor), are deeply embedded with the distribution of the world’s largest omnichannel retailer, and have an industry-leading multi-product value proposition — all in addition to having some of the best people and talent in the industry.

There’s never been a better time to build a category-defining business and there has rarely been a team better positioned for the opportunity. Join us!

As SEO Lead at OnePay, your work will have a direct impact on brand visibility, organic growth, and new customer acquisition. You will define the SEO strategy and lead its execution across platforms and partnerships to drive search engine results, traffic to OnePay.com, and account conversion. A key focus of this role will be ensuring visibility within emerging AI-driven search experiences like ChatGPT, Gemini, and Perplexity.

• Develop and lead the SEO strategy and execution plan to drive organic rankings, traffic, and acquisition goals

• Optimize for AI chat bot LLMs and other emerging search technologies

• Manage and grow organic visibility across platforms like Google, YouTube, walmart.com, OnePay.com, and key third-party partners

• Drive organic content strategy and development, including backlinks and technical SEO

• Build and execute a website acquisition test-and-learn agenda for our full product portfolio

• 8+ years of SEO strategy and execution with a proven track record of success in driving organic search traffic and conversion

• SEO expertise in both traditional search and AI chat bot LLMs (e.g. ChatGPT, Gemini, Perplexity)

• Strong understanding of backlink strategies, technical SEO, and content development

• Experience working in fintech, financial services, or other highly regulated industries

• Excellent collaboration and communication skills with an ability to influence across teams

• Proven quantitative skills and ability to turn performance, market, and customer data into insights and action

• Drive and proactivity – everyone here is a builder and executor

• Competitive base salary, stock options, and health benefits from Day 1

• 401(k) plan with company match

• Remote-friendly (US), flexible time off (FTO), and opportunities for growth

• A high-growth, mission-driven, inclusive culture where your work has real impact

• Initial Interview with Talent Partner

• Technical or Hiring Manager Interview

• Team Interview

• Executive Interview

• Offer!

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at [email protected].