Join us as a Search Engine Optimisation Lead
- It's your chance to lead our Search Engine Optimisation (SEO) team, to deliver a future-facing Organic Search strategy throughout the retail bank
- You’ll develop and define an SEO strategy that accelerates traffic and application growth, and improves our search presence through 2025 and beyond
- You’ll shape our ways of working, our interactions with the wider Retail Bank, and how SEO is perceived and actioned throughout the business to drive accountability for performance from site owners
- You’ll develop our understanding of AI Oversights and their effect on search engines, adapting our strategy as needed
- This is an opportunity for you to develop your knowledge and skills in an environment that offers a real investment in your development
What you'll do
As a Search Engine Optimisation Lead, you’ll lead and continuously upskill a team of SEO experts to enable them to meet their role as a Centre of Excellence, and support them in building relationships with product, page, and journey owners. You’ll also own and review the suite of SEO tools we use and be responsible for reporting on SEO up through the business.
Day-to-day you’ll be:
- Managing and communicating SEO opportunities, backlog, successes, and learnings to the wider business
- Liaising with technical and data & analytics teams to ensure SEO is being considered at a platform-level
- Working with marketing teams to build a single view of paid and organic search for our retail bank
- Monitoring competitor activity and identifying responses to changes in the market
- Making sure that relevant compliance, conduct, control and risk policies are followed by the team
The skills you'll need
It’s important that you hold the ability to define and implement strategic direction for the future customer. In addition to this, you’ll understand and communicate how SEO interacts with other digital channels, considering the needs of the wider business in all your team’s work.
You’ll also have:
- Knowledge of SEO, digital marketing, analytics, personalisation and experience management
- The ability to demonstrate creative thinking
- Experience of using Adobe and developing innovative and impactful customer experiences
- The ability to drive and deliver innovative ideas through Agile ways of working, harnessing digital and technological advances that truly benefit our customers
Hours
35
Job Posting Closing Date:
11/03/2025
Ways of Working:Remote First
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What We Do
We’re a business that understands when our customers and people succeed, our communities succeed, and our economy thrives. As part of our purpose, we’re looking at how we can drive change for our communities in enterprise, learning and climate.
As one of the leading supporters of UK business, we’re prioritising enterprise as a force of change. We’re focusing on the people and communities who have traditionally faced the highest barriers to entry and figuring out ways to remove these.
Learning is also key to our continued growth as a company in an ever changing and increasingly digital world. By setting a dynamic and leading learning culture, our people prosper, and our customers are given the tools to continue to improve their financial capability and confidence.
One of the biggest challenges we all face in our future is climate change. That’s why we’ve put it right at the core of our purpose. We want to champion climate solutions with financing and entrepreneurial support, fully embed climate into our culture and decision making, and be climate positive by 2025.
We’re committed to using our purpose to break down barriers, drive change and ultimately create a great place to work.
