TrueCar is a leading automotive digital marketplace and we are on a mission to make car buying and selling easy, transparent and efficient. We work to empower consumers with data, and foster connections with our network of Certified Dealers who share our belief that truth, transparency and fairness are the foundation to a great experience. We forge partnerships to power car buying programs for some of America’s most trusted brands. And we continually innovate to provide useful tools, research, market context and pricing transparency to help consumers feel empowered and confident all throughout their journey.
As consumers’ priorities and shopping habits shifted, so did we. We are building a modern day marketplace and invite you to come join the TrueCar Crew. You can have a real & direct impact on our journey as we continue to evolve and revolutionize the car buying and selling experience. We are seeking talented individuals who are excited by our mission to revolutionize & elevate the car buying & selling experience.
The Opportunity:
TrueCar seeks a data-driven and innovative Search Engine Marketing (SEM) Lead to join our Performance Marketing team. In this pivotal role reporting to the Director of Performance Marketing, you will develop, execute, and optimize paid media strategies to drive measurable business results. You’ll manage end-to-end campaign operations within Google Ads, Microsoft Ads, and Meta Ads platforms and play a key role in scaling our SEM efforts. As a member of our in-house team, you’ll have the unique opportunity to directly impact our marketing performance while collaborating across teams to align strategies with broader objectives.
How you will contribute to TrueCar’s success:
- Build, manage, and optimize SEM campaigns in Google Ads, Microsoft Ads, and Meta Ads platforms to achieve KPIs.
- Conduct in-depth keyword research and competitor analysis to identify new opportunities and optimize existing campaigns.
- Develop and implement sophisticated bidding strategies, including automated rules and machine learning.
- Design and execute test-and-learn initiatives to uncover insights and scale performance.
- Collaborate with cross-functional teams, including marketing, analytics, and product, to align SEM strategies with company goals.
- Conduct in-depth performance analyses, creating actionable insights to refine and scale campaigns.
- Own SEM budgets and campaign performance, ensuring alignment with business objectives.
- Stay up-to-date with the latest industry trends, tools, and best practices to maintain a competitive edge.
Your Expertise:
- Expertise in search engine marketing (SEM) and pay-per-click (PPC) marketing in both strategy and execution
- Proven success managing monthly budgets exceeding $1M
- Proficiency in Google Ads, Microsoft Ads, Meta Ads, and Google Analytics
- Strong analytical skills to measure, report, and optimize campaign performance effectively
- Experience with A/B testing and multivariate testing methodologies
- Experience developing compelling ad copy tailored to target audiences
Base salary range: $108,000 - $128,000
Your TrueCar Experience
As a crew member, you’ll be primarily based out of your home as a part of our Dynamic Workplace strategy. We provide additional benefits & perks to assist our crew members in having a sustainable home workstation including monthly internet/mobile phone service reimbursement and furniture & equipment for your space.
You will receive excellent benefits that include but aren’t limited to 100% employer-paid health/vision/dental premium, 401k with company contribution, equity, a wellness stipend program, and a learning & development reimbursement program. We recognize that everyone needs an occasional recharge, so we offer a flexible PTO policy for exempt TrueCar Crew along with a generous PTO accrual policy for non-exempt TrueCar Crew, in addition to 14 company-paid holidays and 2 floating holidays. In short, we care deeply about our crew members and build employee-centric programs that prove it.
At TrueCar, we believe in the power of diversity to build a deeper understanding of our consumers and partners and drive innovation in our products. We welcome a workforce that reflects all the diversity of car-buying consumers. We encourage everyone interested in our company mission to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that is protected by applicable law. We will consider qualified applicants with arrest and conviction records in accordance with applicable law. In addition, TrueCar will provide reasonable accommodations for qualified individuals with disabilities.
TrueCar does not accept unsolicited agency submissions.
If you are based in California, we encourage you to read this important information for California residents linked here.
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