Search Engine Marketing Analyst

DigiKey is one of the fastest growing distributors of electronic components in the world. In addition to offering the broadest selection of in-stock electronic components and providing the best service possible to customers, employees have access to a highly competitive benefits package. To learn more, visit our benefits and perks page.

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Position Overview:The Search team is responsible for driving traffic and visibility to DigiKey’s website from search engines through both paid and unpaid efforts.
The Search Engine Marketing Analyst is responsible for the implementation and management of paid search marketing campaigns. This involves working with internal and external partners to drive business growth through search engine traffic.
This is not exclusively an essential onsite role, though may require some onsite attendance.

Responsibilities:

• Handle day-to-day paid search campaign management, including budget allocation, ad copy testing, and campaign optimizations

• Analyze daily performance data from multiple sources to uncover insights and drive continuous improvement.

• Develop and maintain performance reports that summarize activity against departmental KPIs.

• Conduct ad copy testing, oversee budget allocation, and ensure campaigns follow best practices.

• Partner with cross-functional teams (e.g., Segment Marketing, Regional Marketing, Supplier Business Development, Analytics) to integrate SEM into broader digital initiatives.

• Partners with major search engines (Google, Bing) and agency teams to optimize performance and implement new opportunities.

• Stay current on SEM platform updates, search marketing trends, competitive insights, and industry best practices.

• Identify translation needs for campaigns and coordinate with the internal translation team.

• Collaborate with senior leadership on strategy and budget allocation based on account and campaign performance.

• Understand where key data resides across internal systems and engage the appropriate contacts to access necessary information.

• Support program growth by increasing customer volume and profit through high‑quality campaign management and strategic projects.

• Take on additional responsibilities as assigned by the SEM Managers and Leadership.

• Travel as needed.

Required Experience & Skills

• High School Diploma or equivalent

• 1-3+ years SEM or marketing experience

• Bachelor’s degree in marketing, or similar field of study (preferred)

• Demonstrates ability to work independently and manage multiple projects

• Demonstrates ability to provide feedback in a positive manner

• Demonstrates ability to hold self and others accountable to delivering business results

• Strong analytical, communication, and project management skills

• Ability to thrive in a fast-paced environment

Tools/Systems/Software

• Experience in the following tools/systems: Google Ads, Microsoft Ads, Google Merchant Center, SA360, analytics platforms (Google Analytics(GA4), Sigma, etc.)

• Strong proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)

• Familiarity with international search platforms (Yahoo Japan, Baidu, Naver, 360)

Physical Requirements:

• Generally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse and screen

• Generally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body

Compensation:

The base pay range for this position is:

$24.75

to

$34.00

Must be authorized to work in the U.S. without the need for employment-based immigration sponsorship, now or in the future. The employer does not offer immigration sponsorship for this opportunity.

Many factors influence the determination of base pay within a range, including the candidate’s work experience in related roles; the candidate’s knowledge, skills, capabilities, and performance; the relative pay of other DigiKey employees in similar roles; and the budget available for the position.

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DigiKey Electronics is an Equal Opportunity Employer. We encourage all qualified candidates, including protected veterans and individuals with disabilities, and to apply and be considered for open positions.

If you are an applicant with a disability and need a reasonable accommodation for any part of the employment process, please contact Human Resources at 1-800-338-4105 or [email protected].

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