SDR/BDR

Summary

As a key driver of growth within a high-performance agency, this role is central to building a sustainable pipeline of qualified opportunities. You’ll operate with autonomy and ownership, leveraging data-driven prospecting, multi-channel outreach, and strategic qualification to deliver measurable results. By identifying high-potential prospects, crafting personalized engagement sequences, and ensuring seamless handoffs, you’ll directly influence revenue outcomes. This is a performance-oriented, results-focused position ideal for self-motivated individuals who thrive in dynamic environments and are committed to continuous improvement.

Responsibilities

• Prospecting & List Building: Identify and research high-value prospects aligned with the ICP; build and maintain targeted prospect lists using Sales Navigator and enrichment tools; propose new segments for testing with clear strategic rationale.
  
• Multi-Channel Outreach: Execute personalized outreach across phone, email, and LinkedIn, adapting tactics based on response patterns and performance; manage objections, follow-ups, and re-engagement efforts until a clear outcome is achieved.
  
• Qualification: Assess prospects on pain points, goals, urgency, decision-making timeline, and budget readiness to ensure only qualified opportunities are advanced.
  
• Founder Handoff (with quality control): Schedule and confirm meetings on the Founder’s calendar; provide detailed handoff notes and support pre-call alignment to maximize meeting effectiveness.
  
• CRM Hygiene: Maintain accurate, up-to-date records of all activities, interactions, statuses, and outcomes within the CRM.
  

Requirements:

• 1–3+ years of outbound B2B sales or lead generation experience (agency or service-based environments a strong plus)
  
• Proven ability to communicate confidently and effectively via phone and written channels
  
• Self-directed, resilient, and driven by performance-based incentives
  
• Proficiency with Sales Navigator, CRM platforms (HubSpot preferred), and modern outreach tools
  
• Bonus: Experience using AI-powered tools (e.g., Claude, ChatGPT) to enhance research, personalization, and follow-up efficiency
  

Success Metrics

• Qualified meetings held per week/month (primary KPI)
  
• Meeting show rate
  
• Conversion rate: outreach → response → meeting held → opportunity
  
• Closed-won influence (tracked over time)
  

Compensation

• Base salary (market-competitive, based on experience)
  
• Outcome-based bonus tied to Qualified Meetings Held
  
• Closed-won kicker for deals sourced by you that convert to signed clients
  
• Optional accelerators for over-performance