Lokal is India’s largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.
Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to:
Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility
Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities
GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more)
Dostt – Make new friends through voice chats, games, and real, authentic conversations
Eaze – A safe space to explore emotional well-being via community-driven support
AstroLokal – Instant access to trusted astrologers through audio and chat
And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants
Requirements
● Strong understanding of storytelling in under 60 seconds
● Ability to write sharp, attention-grabbing openings (hook mastery)
● Understanding of ad metrics — especially CTR, watch time, and drop-off rates
● Ability to write for different platforms (Instagram, YouTube, Facebook) and formats (reels, teasers, ads)
● Knowledge of visual language — understanding how copy translates into visuals and what frames grab attention
● Ability to simplify messaging and make it relatable
● Trend-spotting and adapting content style to current formats
● Basic knowledge of transitions, camera shots, and pacing to visualize scripts better
● Reads a lot — books, articles, and content from top writers globally — to develop visual literacy and understand narrative depth
● Actively watches movies, short films, and ads to gain creative references and recognize what works visually and emotionally
● Ability to work with creative prompts for videos and judge content quality during execution
● Strong command over two languages minimum — English and their native language — both written and spoken, to bring cultural nuance and flexibility in writing
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What We Do
Founded in 2018, Lokal is on a mission to strengthen hyperlocal communities by enabling its mostly non-English
users to share, interact and transact in their regional language. Lokal users gain access to hyperlocal information
such as daily commodity prices, local jobs, real estate, matrimonial, local business advertorials and classifieds
which would otherwise be scattered across local newspapers. The app is available in Kannada, Telugu, Tamil,
Malayalam and Marathi, and has 10 million downloads with a presence in 100+ districts across South India. Having
achieved unmatched user density in deep tier 2 & 3 locations in India, Lokal has been supported by marquee
investors, namely 3one4 Capital, India Quotient, Y Combinator.
To know more do click: https://getlokalapp.com/
