The Role
Own Softobiz’s brand positioning, narrative, messaging architecture, employer brand, and organic social strategy. Build consistent verbal and visual brand systems across campaigns and content, translate complex B2B technology offerings into clear messaging, and create employer-brand content for hiring. The role requires a hands-on, AI-native workflow spanning research, positioning, message testing, social content, and asset briefs, with a focus on B2B or technology brands targeting Australian and U.S. markets.
Summary Generated by Built In
What you'll own
The bar: how you work
This is a 10X role. You run AI across the whole workflow — research, positioning drafts, message testing,
social, asset briefs — and ship at a pace manual work can't reach. In your interview you'll walk us through
your AI stack and show work you've produced with it. This is a builder's role, not a director's — people who
only brief and review aren't a fit.
What you bring
S O F T O B I Z · W E ' R E H I R I N G
Principal Brand Strategist
Location: India (HQ) · Reports to: Leadership · Experience: Up to 8 years
Brand foundation: Own the Softobiz brand — positioning, narrative, and the message architecture every
campaign and page ladders up to.
Brand messaging: Define and guard how we talk about what we do — sharp, outcome-led, enterprisegrade, and consistent everywhere.
Employer brand: Build how Softobiz shows up as a place to work — careers story, culture content, and
presence on LinkedIn and Glassdoor — to power our in-house hiring.
Social presence: Own the brand's organic social strategy and voice across LinkedIn and Instagram,
partnering with content and design on what ships.
System stewardship: Keep the visual and verbal brand system coherent across everything the Principal
Designer and Principal Content Strategist produce.
A track record building and evolving brands for B2B or tech, ideally into AU/US markets.
Real employer-branding experience — you've shaped how a company shows up to talent.
Strong messaging instincts — you turn complex offerings into sharp, human language.
Social-native judgment — you know what earns attention organically on LinkedIn and Instagram.
Demonstrated AI-native workflow: real tools, real shipped output, measurable speed.
Hands-on and self-sufficient — you build the work, not just direct it.
Skills Required
- Up to 8 years of experience in brand strategy or a related field
- Experience building and evolving B2B or technology brands
- Experience developing brands for Australian or U.S. markets
- Employer branding experience, including careers storytelling and culture content
- Strong brand messaging and positioning skills
- Organic social strategy experience across LinkedIn and Instagram
- Demonstrated AI-native workflow with real tools and shipped output
- Hands-on, self-sufficient execution skills
Am I A Good Fit?
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The Company
What We Do
In the 21st century, where technology brings people together through digitalization; Softobiz Technologies is combining the power of people, technology, and the market to Rethink Transformation & Enterprise Decisions. We are an avant-garde technology leader working at the heart of innovation to deliver cutting-edge technology solutions in digital transformation, product engineering, and cloud services. Our focus is always on accelerating the next age of digitalization by driving world-class product innovation and delivering future-ready solutions to achieve sustainable, operational, and mission-based goals for our client’s businesses.
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