The Role
Own the company’s content engine across web, blog, case studies, and social channels. Lead keyword strategy, on-page SEO, editorial standards, AI-assisted content workflows, agency accountability, brand voice, and owned social programs. The role requires producing high-volume, enterprise-grade content that reads naturally, supports buyer needs, ranks in target markets, and delivers measurable organic growth.
Summary Generated by Built In
Job Tite: Content Lead
Location: India (HQ)
Reports to: Head of Marketing
Experience: Up to 8 years
Why this role exists Content is how Softobiz earns attention and ranks — and we're building it in-house and AI-native. This role owns everything we publish and how it performs in search, produced at a volume and pace agencies can't match, and edited so sharply that none of it reads like a machine wrote it.
What you'll own
The content engine: Own the roadmap across the website, blog, case studies, and social — planned, briefed, produced, and shipped on a consistent cadence.
SEO: Own organic end to end — keyword strategy, on-page, and content built to rank for the buyers and markets that matter (AU/US, and offshore/GCC intent).
SEO partner accountability: Own the keyword briefs, editorial standards, and quality bar our external SEO partner works to. You direct and review; they support.
Editorial quality: Everything reads human, outcome-led, and enterprise-grade — never generic AI filler. Every claim carries named proof, not aspiration.
Voice & governance: Guard the Softobiz voice and content rules — AI claims need proof anchors, named clients need clearance, enterprise register throughout.
Owned programs: Run always-on series like Signals & Shifts across LinkedIn and Instagram to reach the broader tech audience, not just high-intent buyers.
The bar: how you work This is a 10X role. You run AI across the whole workflow — research, briefs, drafts, optimization, repurposing — and you're the editor who turns that raw speed into content that reads human and actually ranks. Volume without quality isn't the job; volume and quality, at pace, is. Writers who treat AI as optional aren't a fit.
What you bring A track record owning content and SEO for B2B or tech, ideally into AU/US markets. Deep SEO command — keyword strategy through on-page to measurable organic growth. Editorial judgment strong enough to make AI-assisted output read human and stay on-brand. Experience directing an SEO or content agency to a brief and a standard. Demonstrated AI-native workflow: real tools, real shipped output, measurable speed. An outcome-first instinct — you write what a buyer cares about, not a feature list.
Success in your first 6 months A live keyword strategy, a content roadmap shipping on cadence, the SEO partner working to your briefs and standard, organic visibility trending up, and at least one owned program (such as Signals & Shifts) live and consistent
Skills Required
- Up to 8 years of experience owning content and SEO
- Track record in B2B or technology content and SEO
- Experience targeting AU/US markets
- Deep SEO expertise, including keyword strategy, on-page optimization, and measurable organic growth
- Strong editorial judgment and ability to make AI-assisted content read naturally and remain on-brand
- Experience directing an SEO or content agency against defined briefs and standards
- Demonstrated AI-native workflow using real tools and shipped output
- Outcome-first content approach focused on buyer needs
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The Company
What We Do
In the 21st century, where technology brings people together through digitalization; Softobiz Technologies is combining the power of people, technology, and the market to Rethink Transformation & Enterprise Decisions. We are an avant-garde technology leader working at the heart of innovation to deliver cutting-edge technology solutions in digital transformation, product engineering, and cloud services. Our focus is always on accelerating the next age of digitalization by driving world-class product innovation and delivering future-ready solutions to achieve sustainable, operational, and mission-based goals for our client’s businesses.
