SAVP, Communications

WHY JOIN US?

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

As SAVP, Communications, you will support the Director of Sustainability & Communications in leading the strategic direction and execution of Astro’s integrated communications. This includes shaping public perception, strengthening stakeholder trust, and elevating the Astro brand across media, content, and digital platforms.

You will manage a communications team, working closely with C-suite leaders, internal departments, and external partners to drive consistent, impactful messaging that aligns with Astro’s business priorities.

What You’ll Do: 

Strategic Communications Leadership 

• Drive the overall communications strategy for the Group, aligning messaging across content, customer experience, technology, and digital ventures. 

• Shape executive messaging and corporate narratives to strengthen brand positioning and support long-term business objectives. 

• Act as a senior advisor on strategic communications, media relations, and crisis response to the leadership team. 

Media Relations & Publicity 

• Lead all external communications across English, Bahasa Malaysia, Mandarin, and Tamil media platforms. 

• Build and maintain strong media relationships to ensure high visibility and consistent coverage of Astro’s content, products, and services. 

• Secure impactful media presence for Astro’s corporate announcements, content, products, services, talents, and partnerships. 

• Proactively identify and capitalise on PR opportunities to enhance brand presence and business visibility. 

• Maximise unpaid exposure through Astro-owned and partner platforms 

Product & Campaign Communications 

• Lead go-to-market communications for new products, services, and technologies, ensuring cohesive storytelling across all platforms. 

• Craft compelling communications strategies that translate business objectives into clear customer narratives. 

• Oversee campaign execution from briefing to post-campaign analysis, working with internal teams and external agencies. 

Content Development & Messaging 

• Craft compelling narratives and key messaging for corporate campaigns, products, services, and strategic initiatives. 

• Produce high-impact communication materials including but not limited to press releases, speeches, FAQs, executive memos, internal comms, media statements, and more, to support business priorities 

• Ensure consistent tone, messaging, and brand voice across all channels—internal and external. 

• Support internal stakeholder alignment through proactive communications planning. 

Integrated Campaign Strategy & Execution 

• Conceptualise and execute creative campaigns, partnerships, and content integrations across traditional and digital platforms. 

• Monitor and analyse industry, market, and competitor trends to inform content direction and identify comms opportunities. 

• Align campaign resources, messaging, and execution plans with both commercial KPIs and brand strategy. 

• Ensure all communication collateral reflects Astro’s values, tone of voice, and strategic positioning. 

Crisis & Issues Communications 

• Serve as the communications lead during crises, including rapid response planning, stakeholder coordination, and real-time media monitoring 

• Develop timely and transparent messaging such as holding statements, media responses, and internal communications to manage public sentiment and protect the brand. 

REQUIREMENTS:

Who You Are: 

• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field. Master’s degree preferred. 

• Minimum 10 years of experience in corporate communications, PR, or media relations, preferably in media, technology, or telco sectors. 

• Proven success in managing high-stakes media campaigns, strategic messaging, and crisis communications. 

• Exceptional writing, editing, and storytelling skills across multiple formats. 

• Strong stakeholder management and leadership capabilities. 

• Fluent in English; proficiency in Bahasa Malaysia and Mandarin or Tamil is an advantage. 

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”