About Samaking
Samaking is transforming Africa’s fish industry by sourcing high-quality fish directly from farmers and fisherfolk, and distributing it through both retail and B2B channels. Our mission is to make fish the number one protein choice across Africa while improving livelihoods across the fish value chain.
Position Overview
We're looking for a Growth-driven Marketing Intern who’s hungry to learn, execute, and drive measurable results. This isn’t a "support" role. You’ll be testing, optimizing, and building systems that fuel Samaking’s customer acquisition, retention, and brand growth—online and in the field.
You’ll also lead content creation that supports growth goals, and build out structured community systems that improve customer engagement and loyalty.
Key Responsibilities
1. Growth Marketing & Funnel Optimization (Core Focus)
- Run and optimize paid campaigns across Meta, TikTok, and Google Ads—manage budget pacing, A/B tests, and reporting.
- Track key metrics (CPL, CAC, ROAS, retention) and propose tactical experiments weekly.
- Support growth loops: referral programs, group buys, WhatsApp-driven campaigns, shop-based activations.
- Collaborate with field, ops, and product teams to run full-funnel experiments (top to bottom).
- Maintain dashboards for campaign tracking and growth KPIs.
2. Content Creation for Acquisition & Engagement
- Plan and produce content that supports acquisition: short videos, testimonials, field stories, promo clips.
- Own filming, editing, and publishing across platforms (Instagram, WhatsApp Channels, TikTok, etc.).
- Create reusable content libraries for performance creatives, field enablement, and brand building.
- Align content with growth objectives—CTR improvement, landing page conversion, product education, etc.
3. Community Design & Systems
- Build community management playbooks: tone, frequency, rules, escalation flows, engagement calendars.
- Set up message templates, FAQs, and best-practice kits for our customer care and shop engagement teams.
- Support small-scale loyalty programs, ambassador trials, and referral workflows.
- Track group health and engagement metrics (activity, churn, conversion triggers).
What We’re Looking For
- Final-year student or recent graduate in Marketing, Business, Communication, or similar.
- Deep curiosity about growth—performance marketing, funnel thinking, conversion strategy.
- Skilled with content tools (CapCut, VN, InShot) and familiar with Meta/TikTok ad platforms (or willing to learn fast).
- Strong analytical instincts—you don’t just post, you test.
- Clear communicator with a sharp eye for community building and storytelling.
- Bonus: You’ve run a campaign, managed a social page, or built something from scratch—even small.
What We Offer
- Real ownership: You’ll run campaigns, ship content, and track live metrics.
- Direct access to the leadership team and fast decision cycles.
- Field exposure and real customer insights—not just desk work.
- High learning velocity and potential for full-time employment post-internship.
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What We Do
Our mission at Delta40 is to increase incomes and tackle climate change in Africa by building and investing in inclusive climate innovations. At Delta40, we invest in Africa because 40% of the world will live on this continent by 2100. We invest in energy, agriculture and mobility innovations because they are essential to sustainable growth. We invest in climate innovation because we only have 10 years to act to prevent irreparable damage to Planet Earth. We invest in diverse Founders because they are close to the customer and bring critical ideas, experiences and skills to solving the biggest problems on this important continent. Beyond capital, our venture studio team provides hands on support, shared services and partnerships to our ventures and Founders to increase speed, returns and impact. Together, we aim to deliver life-changing innovations to the last mile across Africa and to build a community of Founders go from idea to scale to exit.
