Role Summary
As a Salesforce Marketing Technology Lead – Software Engineering, you will serve as the hands‑on technical leader for Guardian’s marketing engagement platforms within the Digital & Technology organization. You will guide engineers in designing and delivering secure, scalable, and high‑performing marketing solutions built on the Salesforce ecosystem, with a strong focus on personalized, multi‑channel customer engagement.
Working closely with Marketing, Digital Engagement, Product Managers, and Enterprise Technology teams, you will translate business outcomes into technical execution, ensure alignment with enterprise architecture and governance standards, and foster a culture of engineering excellence across marketing technology platforms.
You Will
- Lead the design, development, and technical delivery of Salesforce Marketing Cloud solutions across one or more agile squads.
- Act as the hands‑on technology lead for marketing automation, digital engagement, and customer journey orchestration.
- Partner closely with Marketing, Digital, and Product teams to translate business goals into scalable and compliant technical solutions.
- Define and enforce engineering standards, best practices, test automation strategies, and operational support models for marketing platforms.
- Design and implement end‑to‑end customer journeys using Salesforce Marketing Cloud capabilities such as Journey Builder, Automation Studio, Email Studio, and CloudPages.
- Drive integration between Salesforce Marketing Cloud, Salesforce CRM, Data Cloud, and enterprise systems using APIs, middleware, and SFTP‑based patterns.
- Ensure adherence to email deliverability, sender reputation, and compliance best practices, especially for regulated industries such as insurance.
- Collaborate with Data, AI, Architecture, Security, and QA teams to ensure technical alignment and platform scalability.
- Conduct solution design and code reviews to ensure quality, security, performance, and maintainability.
- Mentor engineers and offshore development teams, fostering technical depth and platform expertise.
- Troubleshoot complex production issues and implement long‑term, sustainable solutions.
- Drive adoption of SDLC best practices, CI/CD pipelines, and cloud‑native patterns for marketing technology platforms.
- Contribute to technical roadmaps, platform modernization, and innovation initiatives including AI‑driven personalization.
- Write and deploy code, configuration, or platform assets to support marketing product teams.
You Have
- 10-12 years of overall software engineering experience, including experience in a technical leadership role.
- 6 - 7 years of deep, hands‑on experience with Salesforce Marketing Cloud in enterprise environments.
- Strong understanding of end‑to‑end marketing technology ecosystems, including data ingestion, segmentation, activation, analytics, and engagement monitoring.
- Experience delivering marketing technology solutions within insurance, financial services, or other regulated industries.
- Demonstrated ability to mentor engineers and improve team performance in agile delivery models.
- Excellent collaboration and communication skills across business, product, and technology teams.
Technical Expertise
Strong hands‑on expertise in:
- Salesforce Marketing Cloud (SFMC)
- Journey Builder, Automation Studio, Email Studio
- AMPscript and dynamic personalization
- Triggered Sends and transactional messaging APIs
- CloudPages / Landing Pages
- Salesforce CRM integration and campaign automation
- Email deliverability, sender authentication, and engagement monitoring
Experience with:
- Salesforce Data Cloud (Data 360)
- Salesforce Einstein and AI‑driven marketing capabilities
- Agentforce or similar AI productivity tools
- API‑based integrations, middleware platforms, and SFTP data transfers
- Multi‑channel engagement (email, SMS, web personalization)
Location:
- Three days a week at a Guardian location in Holmdel, NJ, New York, NY or Bethlehem, PA.
Salary Range:
$118,980.00 - $195,465.00The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.
Our Promise
At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.
Inspire Well-Being
As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits. Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.
Equal Employment Opportunity
Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
Accommodations
Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected]. Please note: this resource is for accommodation requests only. For all other inquires related to your application and careers at Guardian, refer to the Guardian Careers site.
Visa Sponsorship
Guardian is not currently or in the foreseeable future sponsoring employment visas. In order to be a successful applicant. you must be legally authorized to work in the United States, without the need for employer sponsorship.
Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.
Top Skills
What We Do
Who we are Guardian makes a difference in the lives of people when they need us most. With over 160 years of stability and fiscal integrity, we are a trusted resource to generations of families and business owners, inspiring well-being and helping build financial confidence. Today, we stand behind 29 million consumers, helping them prepare and plan for a bright future for themselves and their families. We help business owners care for their employees. And we help people recover and thrive in times of unexpected loss. As a modern mutual insurance company, we believe in driving value beyond dividends. We invest in our colleagues and are building a progressive, innovative and inclusive culture. We uplift individuals and communities through thoughtful social and environmental programs. What we stand for In 1860, a community of immigrants joined together to insure and protect their businesses and families. They were guided by powerful ideals that we’ve continued to stand behind and evolved throughout the years: we do the right thing, we believe people count, we courageously shape the future together, and we go above and beyond for the people we serve. Guardian employees embrace and live by these values every day. They remind us to put people at the heart of all we do so that we can help protect what matters most to you. Want to help bring these values to life? Join us for a rewarding career and the opportunity to shape the future. Disclosures: Financial information concerning Guardian as of December 31, 2022, on a statutory basis: Admitted assets = $76.0 billion; liabilities = $67.2 billion (including $55.0 billion of reserves); and surplus = $8.8 billion. Dividends are not guaranteed. They are declared annually by Guardian’s Board of Directors. Guardian® is a registered trademark of The Guardian Life Insurance Company of America. © Copyright 2023 The Guardian Life Insurance Company of America 2023-156184 Exp. 5/25
