At Horizontal Digital, we hold ourselves to one belief: You’re only as good as your worst customer experience.
That belief drives us to fuse strategy, data, design, and technology to create experiences that solve real business challenges for global brands.
We live by five core values: Lock Arms, Show Hustle, Embrace Change, Elevate Empathy, and Never Settle.
They guide how we work with each other and how we deliver impact that is 1,000x stronger — for our clients and communities alike.
The Opportunity
As a Principal Solution Architect – Salesforce, you’ll act as the technical seller and trusted advisor in strategic enterprise engagements across Salesforce’s ecosystem — including Sales, Service, Marketing, Experience, and Data Clouds.
You’ll partner closely with Horizontal’s sales and delivery teams to lead pre-sales, define cross-cloud architectures, and translate business objectives into scalable Salesforce solutions that drive measurable outcomes.
You’ll balance 50% sales and strategy with 50% technical delivery oversight, owning and co-ordinating the full solution lifecycle from pre-sale to client success.
What You’ll Do
- Lead solution design during new business pursuits, working hand-in-hand with Sales to shape deals and position Horizontal as the preferred Salesforce partner.
- Translate complex business challenges into cross-cloud Salesforce solutions (Sales, Service, Experience, Marketing, Data, Analytics, and Industry Clouds).
- Conduct discovery and architecture workshops with C-level and senior stakeholders, identifying transformation opportunities and value realization paths.
- Craft technical solution narratives and visual architectures for RFPs and client presentations.
- Clearly articulate Horizontal Digital’s Salesforce capabilities, offerings, and differentiators through demos, proposals, and proof-of-concepts.
- Support go-to-market (GTM) campaigns and practice growth through thought leadership and enablement on emerging Salesforce technologies.
- Serve as a bridge between pre-sales and delivery, ensuring the proposed architecture is achievable, scalable, and outcome-driven.
- Collaborate with Technical Architects, Data Architects, and Integration teams to align solution components and reduce risk.
- Guide clients through best practices, balancing innovation with operational stability.
What You Bring
- 7+ years of client-facing consulting and/or pre-sales experience in the Salesforce ecosystem.
- Proven track record in solutioning and selling multi-cloud Salesforce transformations (Marketing Cloud, Sales/Service Cloud, Experience Cloud, Data Cloud, CRM Analytics, etc.).
- Strong business acumen with the ability to engage C-level executives in outcome-driven discussions.
- Salesforce certifications across Sales, Service, or Marketing Cloud (Consultant or Architect level preferred).
- Strong communication skills — capable of simplifying technical complexity and telling compelling solution stories.
- Entrepreneurial mindset — proactive, adaptable, and energized by fast-paced, high-impact client work.
- Bachelor’s degree or equivalent experience.
What Defines Success
- You influence enterprise decisions through solution-led selling.
- You architect with intent — ensuring every solution drives client growth and measurable ROI.
- You elevate Horizontal’s reputation as a Salesforce innovation partner through thought leadership and collaboration.
- You help clients become confident owners of their Salesforce ecosystem through clear documentation, enablement, and governance.
Top Skills
What We Do
Horizontal Digital is an experience forward consultancy that invests in understanding the needs, wants and ambitions of customers through the data they provide — data that is unlocked across every digital experience and engagement. We use this data to meet customers in the right moment, at the right time, on the right channel. And we amplify these moments with precise strategies, technologies and creative approaches to maximize their value.
Founded in 2003, we are a certified Minority Business Enterprise that proudly invests in diversity and growth of our in-house talent as well as our local communities through charitable and on-site volunteer efforts.
Horizontal Digital is headquartered in Minneapolis, MN. Additional U.S. offices are in Denver, Dallas and Indianapolis, with a global presence in Dubai; U.A.E.; Bengaluru, Vadodara and Pune, India; and Kuala Lumpur, Malaysia.
