Location: London
Department: Revenue Operations
Weekly office requirement: 2 days per week
Employment type: Full Time
Language: All stages of the recruitment process will be conducted in English
At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Salesforce Product Lead to play a key role in our Revenue Operations team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.
As a Salesforce Product Lead, you’ll be taking the lead on supporting the Global GWI team in maintaining and enhancing our CRM, as well as owning any tool integrations. You’ll report into the Senior Director of Revenue Operations, owning data accuracy, efficiency, and ongoing optimization of Salesforce.com for all operations teams. You will be involved in a wide range of projects and will have the opportunity to make an impact within the wider organisation by helping us improve our CRM to drive efficiencies across the revenue team (e.g. minimise time syncs and improve data quality).
Sounds great, what will I be doing? 🤔
- Systems Governance & Cross-Functional Alignment: Oversee Salesforce and its integrated products, keeping systems scalable, well-integrated and aligned to business goals. Act as the bridge between RevOps, Sales, Finance, Product and Marketing, driving data consistency, revenue reporting and system capability to support fast, data-driven decision-making.
- Team Development & Leadership – Support a high-performing team of 6 (3 internal Salesforce admins and 3 junior contractors) and their professional growth, provide coaching, fostering collaboration, growth, and operational excellence.
- Change Management & Adoption – Ensure seamless rollout and adoption of new system enhancements, driving effective communication, training, and enablement across commercial teams.
- Project & Roadmap Ownership – Manage the Salesforce roadmap and oversee key system projects, ensuring strategic alignment and efficient delivery across revenue systems.
What do I need to bring with me? 🧳
You’ll need to be able to demonstrate the core skills this role requires. You don't have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for in you:
Technical
- Deep expertise in the Salesforce platform and object model, with a proven ability to architect custom applications, objects, fields and end-to-end processes at enterprise scale. This includes designing and improving complex automation such as advanced flows, validation rules, formula fields and data model relationships.
- Extensive command of Salesforce automation capabilities, best practices and order of operations, with a demonstrable track record of setting the standard for how automation is designed, deployed and governed across the organisation and of coaching others to build to it.
- Proven success leading integrations across the revenue tech stack (e.g. Tableau, Docusign CLM, SalesLoft, and similar platforms)
- Salesforce Advanced Administrator Certification or Sales/Experience/Revenue Cloud Certifications highly desirable; willingness to gain Revenue Cloud certification as part of the role
Strategic leadership
- Ability to define and own the Salesforce product roadmap, aligning platform capabilities with business strategy and revenue growth objectives
- Exceptional critical thinking and analytical skills with a strong commercial lens — you’ll translate business problems into scalable technical solutions and set priorities across competing demands
- Experience developing and presenting business cases for platform investment, including ROI analysis, build-vs-buy decisions, and resource planning
People and stakeholder management
- Proven success in managing, mentoring, and developing Salesforce Administrators and technical team members, setting clear expectations and creating pathways for growth
- Strong internal or external stakeholder management skills with the ability to influence at senior leadership level, aligning cross-functional teams around a shared platform vision
- A collaborative, inclusive leadership style that builds trust across teams and empowers others to take ownership
Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, and they’re a big part of what we’re looking for in you.
At GWI, you’ll find meaningful work, visible impact, and a culture that empowers you to do your best. Our package includes:
- Time to recharge – 25 days’ annual leave, plus office closures over the holidays.
- Health & wellbeing – Health cash plan, enhanced family benefits, carer days, and mental health support.
- Financial benefits – Competitive salary, 4% pension matching, and recognition programs that celebrate success.
- Flexibility & balance – Flexitime, early Friday finishes, hybrid and remote options, plus a “work from home” budget.
- Career growth – Accredited learning, leadership development, and global career mobility.
- Community & impact – DE&I initiatives, volunteering opportunities, donation matching, and payroll giving.
Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.
Diversity, Equity & Inclusion 🫶
Diversity is fundamental to who we are—as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver.
As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We're happy to discuss whatever would work best for you.
We actively encourage applications from underrepresented and marginalised communities.
At GWI, you'll find a place to contribute meaningfully, grow professionally, and belong fully.
#li-hybrid
#LI-LV1
Skills Required
- Deep expertise in the Salesforce platform and object model, including enterprise-scale architecture of custom applications, objects, fields, automation, and end-to-end processes.
- Extensive experience with Salesforce automation capabilities, best practices, and order of operations.
- Proven experience leading integrations across revenue technology platforms such as Tableau, Docusign CLM, and SalesLoft.
- Salesforce Advanced Administrator Certification or Sales Cloud, Experience Cloud, or Revenue Cloud certification.
- Willingness to gain Revenue Cloud certification.
- Experience defining and owning a Salesforce product roadmap aligned with business strategy and revenue growth.
- Strong critical thinking, analytical, commercial, prioritization, and business-case development skills, including ROI analysis, build-versus-buy decisions, and resource planning.
- Experience managing, mentoring, and developing Salesforce administrators and technical team members.
- Strong stakeholder management and senior-level influencing skills across cross-functional teams.
- Collaborative and inclusive leadership style.
- Ability to work from the London office two days per week.
- Fluency in English for all recruitment stages.
What We Do
We’re the target audience company that does things a bit differently. Our job is to cut through the noise and give you facts you can trust. Our flagship study represents more than 2 billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feelings... (you get the gist). The world’s largest (and smallest) brands, marketing agencies and media organizations rely on us every day to help them stand out. Working with the likes of Twitter, Google, Spotify, WPP, IPG and Omnicom Group, we help them find really original and in-depth insights through our one-of-a-kind platform. And if that doesn’t float your boat, we’ve got a whole bunch of custom services to let you do more tailored research across 48 countries – asking whoever you want, whatever you want. We’re growing fast, and we’re always on the lookout for out-of-the-box thinkers to help us do more great things.
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