Salesforce Marketing Cloud Manager

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

Time Type:Regular

Job Description :

Salesforce Marketing Cloud Manager

Summary:

The Salesforce Marketing Cloud Manager is a highly skilled professional responsible for the technical architecture, implementation, and optimization of the Salesforce Marketing Cloud platform, as well as leading and managing a team of marketing automation professionals. This role requires a unique blend of technical expertise and leadership abilities to drive the team's success in delivering high-quality campaigns and achieving business objectives.

Key Responsibilities:

• Technical Expertise: Provide deep technical expertise across the Salesforce Marketing Cloud suite, including Journey Builder, Email Studio, Automation Studio, Mobile Studio, Content Builder and Personalization. Demonstrate proficiency in AMPscript, SQL, and API development for advanced customization and integration.
• Solution Design: Design and implement scalable and efficient solutions that meet business needs and align with industry best practices. This includes integrating Salesforce Marketing Cloud with other critical systems.
• Performance Optimization: Monitor and optimize the performance of the platform, ensuring high availability and responsiveness.
• Troubleshooting: Diagnose and resolve technical issues, providing timely and effective solutions.
• Innovation: Stay abreast of emerging technologies and industry trends, and recommend innovative solutions to enhance the platform's capabilities.
• Team Management: Lead and manage a team of marketing automation specialists, providing clear direction, setting goals, and fostering a collaborative and high-performing environment.
• Project Management: Oversee the execution of marketing automation projects, ensuring timely delivery, adherence to budgets, and achievement of desired outcomes.
• Stakeholder Management: Build and maintain strong relationships with key stakeholders, including the Marketing Automation Product Owner, marketing, sales, and IT teams, to understand their needs and ensure alignment with business objectives.
• Process Improvement: Continuously evaluate and improve team processes, workflows, and tools to enhance efficiency and effectiveness.
• Mentorship and Development: Provide coaching and mentorship to team members, fostering their professional growth and development.
• Budget and Vendor Management: Own the vendor relationship and oversee and manage the budget with vendors such as Salesforce Marketing Cloud, Twilio, and Litmus, including monitoring costs, thresholds, and invoices. Manage access and permissions for these platforms, ensuring appropriate user provisioning and security.

Here are some challenges that a Salesforce Marketing Cloud Lead might face in their role:

• Keeping Up with Rapid Technological Advancements: Salesforce Marketing Cloud is constantly evolving, with new features and updates released regularly. The Lead must stay abreast of these changes to ensure the organization is leveraging the platform's full potential.
• Data Management and Integration Complexities: Integrating Salesforce Marketing Cloud with other systems and managing large volumes of data can be complex. The Lead must ensure data integrity, security, and efficient data flows across the platform as well as ensuring data quality and compliance with relevant data privacy regulations (e.g., GDPR, CCPA).
• Balancing Technical and Leadership Responsibilities: The role requires a blend of technical expertise and leadership skills. Balancing the demands of both aspects can be challenging, requiring effective time management and prioritization.
• Aligning Marketing and IT Objectives: The Lead must bridge the gap between marketing and IT, ensuring that technical solutions align with marketing objectives and business goals.
• Managing Stakeholder Expectations: The Lead must effectively manage the expectations of various stakeholders, including marketing, sales, and IT teams, while ensuring the team's focus on delivering results.
• Adapting to Changing Business Needs: The Lead must be agile and adaptable, responding to changing business needs and priorities while maintaining the platform's stability and performance.
• Ensuring Data Privacy and Compliance: With increasing data privacy regulations, the Lead must ensure that the platform and its use adhere to all relevant laws and regulations.

Qualifications:

• Bachelor's degree in Computer Science, Marketing, Business, or related field
• 5+ years of experience in Salesforce Marketing Cloud
• Strong understanding of marketing automation principles and best practices
• Experience with data management, integration, and API development
• Excellent problem-solving and analytical skills
• Proven leadership and team management skills
• Strong project management and organizational skills
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team
• Ability to work in a fast-paced and dynamic environment
• Bilingual French/English (strong asset)

You’ll benefit from:

• Flexibility: Yes, we think that what you do matters. At work and at home.
• Fun: We laugh a lot, it makes every day brighter.
• Discounted services: We provide amazing services to our clients, and you’ll get them at home, because you deserve them.
• Rewarding Pay: Let's be honest, everybody likes to make a good salary. We offer attractive compensation packages, and it comes with a great culture.
• Benefits: We’ve got you covered.
• Career Evolution: Join us and we will give you the tools to achieve your career goals!
• Technology: You have a passion for technology? Excellent, we do too. Here, you will manage, influence, play, create, fix, and shape the industry.

#LI-KN1

#LI-Hybrid

Location :Montréal, QC

Company :Cogeco Connexion Inc

At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.

By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.

If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at [email protected]