Job Description Summary
Expert in translating experience designs into scalable, personalized, and automated journeys using Salesforce Marketing Cloud and Personalization tools. This role bridges strategy and execution, enabling real-time, compliant HCP engagement
Job Description
#LI-Hybrid
Location: Mexico City
This role is based in Mexico City, Novartis is unable to offer relocation support for this role: please only apply if this location is accessible for you.
Key responsibilities:
- Serve as the principal technical specialist for Salesforce Marketing Cloud and Marketing Cloud Personalization within the Marketing Automation Lab.
- Convert CX journey designs into scalable, automated Salesforce Marketing Cloud multi/cross channel journeys.
- Create solution design document, also known as campaign blueprints, detailing the campaign requirements for stakeholders.
- Create and enhance reusable journey templates, personalization elements, and campaign assets to improve operational efficiency.
- Depth and breadth of experience developing segmentation rules that achieve business goals, including designing campaigns for converting anonymous to identified customers, nurturing leads, improving engagement, reducing churn, promoting the next best action, and maximizing lifetime value
- Carry out performance analysis and record the requirements for use case optimization.
- Collaborate with Legal, Regulatory, and Privacy departments to ensure adherence to pharmaceutical marketing and data handling regulations.
- Deliver training and create manuals for Customer Experience (CX) Planners and Marketing Strategists to broaden knowledge and self-service abilities.
Essential requirements:
- 5+ years of hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Mobile Studio, Advertising Studio, Contact Builder, Automation Studio).
- 2+ years of experience with Marketing Cloud Personalization (Interaction Studio) and/or Real-Time Personalization tools.
- Proficient in AMPscript, SQL, JSON, and dynamic content scripting.
- Solid understanding of Salesforce Data Cloud/CDP, event-based triggers, and data extensions.
- Strong collaboration and communication skills; able to interface with cross-functional teams (data science, Martech, compliance, and brand teams).
- Background in healthcare or regulated industries preferred.
- Familiarity with consent and preference management practices
- Experience in foreign market
- Professional English proficiency
Technical Skills:
- Salesforce Marketing Cloud Email Specialist
- Salesforce Marketing Cloud Consultant
- Salesforce Marketing Cloud Developer
- Salesforce Personalization Accredited Professional
Commitment to Inclusion
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Novartis is committed to work with and provide reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to [email protected] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Skills Desired
Building Construction, Business Networking, Business Partners, Business Planning, Business Process Transformation, Business Strategy, Curiosity, Decision Tree (Forecasting Model), Diversity & Inclusion, Finance, Go-To-Market Strategy, Key Account Management, Leadership, Lean Six Sigma, Management Consulting, Scrum (Programming Methodology), Strategic PlanningNovartis Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Novartis and has not been reviewed or approved by Novartis.
-
Healthcare Strength — Pay and benefits are described as a strong overall package, supported by medical, dental, and vision insurance alongside FSAs/HSAs and disability and life coverage. Mental-health support is reinforced through an employee assistance program with psychological support and a network of mental health first aiders.
-
Retirement Support — Retirement support is positioned as a standout element, with an automatic company contribution plus dollar-for-dollar matching in the 401(k). Additional retirement funding is described through an age-based defined contribution program and access to an employee share purchase plan discount.
-
Parental & Family Support — Family-related benefits are framed as robust, including a global minimum of paid parental leave for new parents following birth or adoption. Added supports include domestic partner coverage, dependent-care resources, and benefits such as adoption assistance and child/elder care options.
Novartis Insights
Similar Jobs
What We Do
Novartis is an innovative medicines company. Every day, working to reimagine medicine to improve and extend people’s lives so that patients, healthcare professionals and societies are empowered in the face of serious disease. Our medicines reach more than 250 million people worldwide.
