Salesforce Marketing Cloud Developer
At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone.
We use these values to fuel superior results:
Lock arms
We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.
Show hustle
We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.
Embrace change
From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next.
Elevate empathy
We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.
Never settle
We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.
But enough about us. Let’s talk about you.
As a Salesforce Marketing Cloud Developer, you’ll own the design and implementation of Marketing Journey capabilities that enable us to deliver superior experiences for our clients.
What you’ll do:
Client and Technical Delivery (90%)
- Become a trusted advisor to our clients and facilitate ongoing communications and guiding efforts to manage and exceed client expectations.
- Translate business requirements into technical requirements, conceptualize and communicate highly detailed technical concepts to technical and non-technical audiences.
- Proactively assist with identifying efficiencies, improvements, or added functionality in each iteration of a product’s life cycle.
- Apply software development best practices for optimization, change management, deployment, documentation, and collaboration
- Perform all tasks within the budget and on time while meeting all necessary project requirements. Communicate regularly if budget and/or scope changes.
- Produce strategic solutions involving configuration, creation and refinement of complex data models, external integration, business process automation, and other custom functionality.
- Provide development support, from design through testing and deployment, often working with other members of the team.
- Work with client teams in supporting the live application and perform hand-off and knowledge transfer activities, positioning our clients for long term success.
Practice Development (10%)
- Can articulate practice capabilities, offerings and value propositions.
- Contributes to practice thought leadership.
- Participates in practice events and trainings (internal and/external).
- Stays current on technical learning and trends.
Who you content are:
- You have a strong ability to support the creation of innovative digital transformation strategy and to help deliver and implement an operational solution that is customer-centric.
- You are a technology enthusiast and can support a program’s diagnostics surrounding complex business/technical challenges to implement innovative digital solutions with latest technologies.
- You are flexible with the ability to handle multiple demands, shifting priorities and rapid change. Ambiguity is not something that scares you.
- You are recognized as trusted, empathetic, and accountable in relationships with clients, colleagues, vendors, and other industry professionals.
- You are optimistic and demonstrate a positive mental attitude. You persist in seeking goals and operate from a commitment to success rather than fear of failure.
What you bring:
- 3+ years of experience providing Salesforce Marketing Cloud (SFMC) Development, including developing email campaigns and maintaining Marketing Applications.
- Creating and customizing Marketing Cloud solutions using tools like Automation Studio, Journey Builder, Email Studio, Cloud Pages, and others to meet client requirements.
- Integrating Marketing Cloud with other systems and platforms (such as CRM systems like Salesforce Sales Cloud) to ensure seamless data flow and synchronization.
- Experience developing HTML email templates, SFMC templates & components, landing pages, scripting, and interacting with the SFMC API using REST and SOAP methods.
- Designing and implementing automated marketing campaigns, workflows, and customer journeys using Automation Studio and Journey Builder.
- Strong developer skills using AmpScript, HTML/CSS, SSJS, JavaScript and SQL
- Set up and configure Mobile Connect to create SMS/MMS campaigns, manage opt-ins/outs, and ensure compliance with regulations (e.g., TCPA).
- Develop and manage push notification campaigns using MobilePush within Marketing Cloud for targeted and personalized outreach.
- Desired certifications: Marketing Cloud Email Specialist, Marketing Cloud Administrator, and Marketing cloud Developer
- Cross-cloud competency as demonstrated by additional certifications or badges.
Team Expectations:
We work with our consultants to equip them with skills and experience to deliver the below expectation to clients.
- We set our clients up for success (proactive best practice leadership, clear expectations, assumptions validated)
- We know the business problem we are solving (validated before we build)
- We have agreement between client and team about what good looks like (written down)
- We build elegant, efficient solutions (find the right line between code and config, minimal technical debt)
- We test our work before deploying (always)
- We treat our client's environments with care and respect (measure twice / cut once)
- We ask for help when we need it (we are aware of our blind spots)
- We are transparent (communicate risk, issues, bad news in a timely and clear way)
- We help our clients become competent and confident owners of their solution (clean documentation, clear training)
Top Skills
What We Do
Horizontal Digital is an experience forward consultancy that invests in understanding the needs, wants and ambitions of customers through the data they provide — data that is unlocked across every digital experience and engagement. We use this data to meet customers in the right moment, at the right time, on the right channel. And we amplify these moments with precise strategies, technologies and creative approaches to maximize their value.
Founded in 2003, we are a certified Minority Business Enterprise that proudly invests in diversity and growth of our in-house talent as well as our local communities through charitable and on-site volunteer efforts.
Horizontal Digital is headquartered in Minneapolis, MN. Additional U.S. offices are in Denver, Dallas and Indianapolis, with a global presence in Dubai; U.A.E.; Bengaluru, Vadodara and Pune, India; and Kuala Lumpur, Malaysia.
