About The Aspen Group (TAG)
The Aspen Group (TAG) is one of the largest retail healthcare support organizations in the U.S., supporting more than 20,000 healthcare professionals across nearly 1,500 locations in 48 states. Our consumer healthcare brands include Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care.
At TAG, our centralized teams partner across technology, marketing, operations, and business functions to deliver smarter, more connected healthcare experiences for patients nationwide.
About the Role
We are seeking a Salesforce Marketing Cloud Developer to join our growing lifecycle marketing team supporting communications across TAG’s healthcare brands. This is a highly technical, hands-on role responsible for building, optimizing, and maintaining marketing automation solutions across email, SMS, and digital patient engagement journeys.
Reporting to the SFMC Lead Development Manager, this role will partner closely with business stakeholders, program managers, and technical teams to transform business requirements into scalable Salesforce Marketing Cloud solutions.
This role operates in a highly integrated Salesforce ecosystem, leveraging Sales Cloud, Health Cloud, Data Cloud, and external platforms to support millions of patient communications across channels.
Key Responsibilities
Build and optimize email, SMS, and MMS campaigns using Journey Builder, Email Studio, Automation Studio, and Content Builder
Develop dynamic content, personalization, and conditional logic using AMPScript and SSJS
Design, maintain, and optimize data extensions, contact models, and automations within Salesforce Marketing Cloud
Develop landing pages and microsites using CloudPages
Build and maintain integrations between Salesforce Marketing Cloud and external systems using REST and SOAP APIs, OAuth, JSON, and XML
Partner cross-functionally with program managers, stakeholders, and developers to align on technical requirements and successful execution
Work across a multi-cloud Salesforce environment including Sales Cloud, Health Cloud, Data Cloud, Datorama, Evergage, and Attentive
Support reporting and automation frameworks across business stakeholders utilizing platforms such as Power BI, Tableau, Google Cloud, and Datorama
Provide production support, including troubleshooting, root cause analysis, and deployment of enhancements and fixes
Identify opportunities to improve scalability, automation efficiency, and overall platform performance
Contribute within an Agile development environment and support technical best practices across the team
Qualifications
Required Qualifications
2–3+ years of hands-on Salesforce Marketing Cloud development experience
Strong experience with AMPScript, SSJS, SQL, HTML, and CSS
Experience building and managing campaigns within Journey Builder, Automation Studio, Email Studio, and Content Builder
Experience working in a Salesforce-integrated Marketing Cloud environment
Hands-on experience with REST/SOAP APIs and integration frameworks
Experience translating business requirements into scalable technical solutions
Strong communication skills with the ability to collaborate effectively across technical and non-technical teams
Familiarity with Agile/Scrum methodologies
Preferred Qualifications
Salesforce Marketing Cloud Developer or Administrator certification
Experience with Gearset, Git, or DevOps tooling
Familiarity with MuleSoft or similar middleware platforms
Exposure to Sales Cloud, Service Cloud, Health Cloud, Data Cloud, or Marketing Cloud Personalization
Bachelor’s degree in Computer Science, Information Systems, or a related field
Experience within healthcare, retail healthcare, or highly regulated industries
Annual pay range: $119,000-$135,000 annually plus a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
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Skills Required
- 2–3+ years of hands-on Salesforce Marketing Cloud development experience
- Strong experience with AMPScript, SSJS, SQL, HTML, and CSS
- Experience building and managing campaigns using Journey Builder, Automation Studio, Email Studio, and Content Builder
- Experience working in a Salesforce-integrated Marketing Cloud environment
- Hands-on experience with REST and SOAP APIs and integration frameworks
- Experience translating business requirements into scalable technical solutions
- Strong communication and cross-functional collaboration skills
- Familiarity with Agile/Scrum methodologies
- Salesforce Marketing Cloud Developer or Administrator certification
- Experience with Gearset, Git, or DevOps tooling
- Familiarity with MuleSoft or similar middleware platforms
- Exposure to Sales Cloud, Service Cloud, Health Cloud, Data Cloud, or Marketing Cloud Personalization
- Bachelor’s degree in Computer Science, Information Systems, or a related field
- Experience in healthcare, retail healthcare, or highly regulated industries
TAG - The Aspen Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TAG - The Aspen Group and has not been reviewed or approved by TAG - The Aspen Group.
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Healthcare Strength — Multiple medical plan choices with defined costs, HSA support, and accessible plan documents indicate a robust health offering. Distinctive features like GLP‑1 coverage on the HSA plan and clear SBCs add clarity for election decisions.
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Retirement Support — A clearly outlined 401(k) program features an immediately vested employer match with explicit eligibility timing. Consistent references to the plan and enrollment resources across brand sites underscore ease of access.
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Affordable Benefits — Dental-care discounts through the Aspen Dental network—free preventive services and reduced rates for procedures—help lower out‑of‑pocket costs. Additional perks like brand discounts and pet insurance can further stretch total value for some roles.
TAG - The Aspen Group Insights
What We Do
When we helped launch Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up with their dental health — affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 25 years later, we support more than 1000 Aspen Dental locations—by doing so, we are proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning. We came together to launch TAG – The Aspen Group, officially expanding beyond dental and embracing a new vision. By bringing together Aspen Dental, Chapter, ClearChoice, WellNow, and Lovet into one family of brands, we set out to achieve one simple goal together: to bring better healthcare to more people - because we believe in a future where health and wellness is accessible for all. With that mission in mind, TAG now supports over 5,300 clinicians across more than 1,400 locations. While our vision is now broader, how we achieve it remains the same. The best care starts with the provider - and TAG exists to power them so they can meet patients where they are, no matter their specialty, and deliver better care. Because we know that at the end of the day, better healthcare is simple — empower the provider and their teams, and the rest will follow. United as one group, we’re not just breaking down barriers; today, we’re breaking through. We’re challenging the status quo. Together, we can prove healthcare can be better for both providers and patients. Together, we can bring better healthcare to more people.
Why Work With Us
TAG - The Aspen Group employs and/or supports over 25,000 healthcare professionals and team members at more than 1,400 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetics, and animal health. Every day we wake up to empower providers to do what they do best: focus on the patient.
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