Salesforce Marketing Cloud Campaign Specialist

Company:Mercer

Description:

We are seeking a talented individual to join our Marketing team at Mercer. This role will be based in Sydney or Melbourne. This is a hybrid role that has a requirement of working at least two to three days a week in the office.

Salesforce Marketing Cloud Campaign Specialist

The Salesforce Marketing Cloud (SFMC) Campaign specialist is a critical SME role within the Customer Decisioning & MarTech Team.

This role will create and deploy high quality data driven communications utilising SFMC. The role will be involved in all aspects of campaign execution – build, monitoring and optimisation, helping the team to utilise SFMC to its full capabilities and deliver great digital experiences for our members.

We will count on you to:

• Create and build multi-channel communications and assets in Salesforce Marketing Cloud to support with campaigns, marketing automation program, and webinars.
• Use data to deliver data-driven and customer centric communications through Salesforce Marketing Cloud.
• Support Mercer Super Customer & Growth’s implementation of A/B testing and data driven strategies to enhance campaign effectiveness.
• Generate new ideas and best practice principles & solutions to build great digital communication experiences that drive member engagement.
• Prepare thorough and effective marketing briefs for execution by internal teams/external suppliers to successfully deliver on client deliverables.
• Utilise disciplined project management skills to ensure all campaigns or communications are delivered on time and to budget.
• Training & knowledge transfer (where required) to broader team members as a SFMC SME.
• Work closely with our platforms team on the delivery of the program.

What you need to have:

• 3+ years’ experience using MarTech to deliver digital customer experiences.
• Experience with marketing communication platforms e.g. Salesforce Marketing Cloud is essential.
• Extensive knowledge and application of HTML & CSS particularly around email development Experience with scripting languages like JavaScript, or Platform specific like AMPscript
• Proven track record in developing and executing marketing operations processes to improve productivity and efficiency
• Ability to think laterally and creatively, and superior communication (verbal and written) and interpersonal skills with the ability to influence outcomes at all levels of the organisation
• Customer focus, delivers results, builds relationships, exercises sound judgment
• Well-developed interpersonal, communication, negotiation and influencing skills, with the ability to judge competing priorities
• Ability to adapt communication style and influence strategy to meet different audience needs or to appeal to others whose support is important

Why join our team:

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
• Hybrid working model

About us:

Mercer, a business of Marsh McLennan (NYSE: MMC), is a global leader in helping clients realize their investment objectives, shape the future of work and enhance health and retirement outcomes for their people. Marsh McLennan is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $23 billion and more than 85,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit mercer.com, or follow on LinkedIn and X.Marsh McLennan is committed to creating a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.

Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.