At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.
POSITION SUMMARY
The Salesforce Marketing Cloud Architect is a multi-channel marketing specialist who will activate our high-impact 'behavior change' teams by delivering campaigns across digital and non-digital media. As the resident architect in Salesforce Marketing Cloud – and more broadly, your team’s marketing technology “backbone” – you will partner directly with business executives, marketing strategists, data scientists, and creative leads to precisely target our membership and trigger behavioral changes that optimizes healthcare spend while increasing quality of life. This is more than just a marketing job and becomes more about population health management.
Fundamental Components:
Execute multi-channel campaigns, including design, implementation, and reporting. You will be using the Salesforce Marketing Cloud platform to build multi-channel marketing journeys (including email, text, and other touchpoints)
Perform day-to-day marketing operations, including campaign set-up, segmentation, scheduling, testing, tagging, deployment and monitoring
Partner effectively with agile, cross-functional teams to drive successful campaign execution
Analyze data from digital marketing programs and proactively research email and mobile engagement statistics to develop internal best practices for Aetna
Apply audience / list segmentation and contact management using SQL
Contribute to agile environment by proactively identifying opportunities for process improvement and reducing complexity
Manage the digital engagement role for Journeys
Required Qualifications
5+ years of professional work experience
3 years of multi-channel marketing operations experience (Salesforce Marketing Cloud preferred; may include experience with ExactTarget, Adobe Experience Cloud, Marketo, Oracle Eloqua, IBM Watson, Klayvio, Iterable, HubSpot, Customer.IO etc.)
Preferred Qualifications
Working knowledge of HTML and email design principles (email development skills a plus)
Working knowledge of AMPscript
Salesforce Platform Developer certification preferred, with an understanding of how journeys function in Salesforce Journey Builder
Database management/SQL experience
Project management skills
Experience managing multiple simultaneous projects from concept to completion under tight deadlines
Working knowledge of email best practices (e.g. targeted lists, subject lines, messaging, deliverability); as well as best practices in direct mail, SMS, phone call/IVR, and mobile/SMS messaging
Strong quantitative skills and desire to make data-driven decisions
Agile team experience preferred
Moonshot mentality to help create and drive ambitious, innovative solutions
EDUCATION
Bachelor’s Degree or equivalent (HS Diploma + 4 years of relevant experience) required.
Anticipated Weekly Hours
40Time Type
Full timePay Range
The typical pay range for this role is:
$72,360.00 - $159,120.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit https://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 12/31/2025Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Top Skills
What We Do
CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners.
Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.
