Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company’s portfolio includes a collection of world-renowned venues – New York’s Madison Square Garden, Infosys Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for more than 90 years. More information is available at www.msgentertainment.com.
Who are we hiring?
The Salesforce Marketing Cloud Analyst, CRM, is responsible for supporting the administration, optimization, and day-to-day operations of Salesforce Marketing Cloud across MSG Entertainment, MSG Sports, and Sphere. Reporting to CRM leadership, this role provides technical and operational support to ensure customer data, marketing automation, campaign execution, and platform performance align with business objectives and established CRM best practices.
The ideal candidate combines strong analytical and technical skills with hands-on Salesforce Marketing Cloud experience to support customer acquisition, engagement, and retention initiatives. This individual will assist with platform administration, audience segmentation, automation workflows, data management, and campaign execution while partnering closely with Marketing, Sales, Data & Analytics, and Technology teams to deliver scalable, data-driven marketing solutions.
What will you do?
- Support the administration, maintenance, and optimization of Salesforce Marketing Cloud, including Contact Builder, Automation Studio, Journey Builder, Email Studio, MobileConnect, user access, Business Units, data extensions, and platform configuration
- Design and develop SQL queries, automation workflows, and data pipelines to support campaign execution, audience segmentation, and customer lifecycle initiatives.
- Build and maintain scalable audience segmentation strategies utilizing first-party customer data, behavioral attributes, transactional data, and CRM insights.
- Configure, monitor, and troubleshoot automated customer journeys, triggered sends, API integrations, synchronized data sources, and scheduled automations to ensure successful campaign execution.
- Support the maintenance of customer data architecture, including Data Extensions, Attribute Groups, Contact Model relationships, Contact Key governance, and data retention policies.
- Perform campaign QA, validation testing, deliverability monitoring, and troubleshooting to ensure data accuracy, personalization logic, and successful deployment of email and SMS communications.
- Develop and maintain reusable SQL frameworks, data extracts, import/export activities, and automation processes to improve operational efficiency and reduce manual effort.
- Partner with Marketing, CRM, Sales, Ticketing, and Data & Analytics teams to support business requirements through scalable technical solutions and marketing automation workflows.
- Monitor platform health, automation performance, and data quality while proactively identifying anomalies, failures, and opportunities for optimization.
- Create and maintain technical documentation, solution architecture diagrams, data flow documentation, naming conventions, and platform governance standards.
- Recommend enhancements leveraging Salesforce Marketing Cloud capabilities, including dynamic content, AMPscript personalization, Einstein features, MobileConnect, and automation best practices.
- Provide exceptional experiences for our guests, partners, and team members, including by adhering to our appearance and presentation guidelines while on-site.
What do you need to succeed?
- 2-4 years of related experience
- Bachelor’s degree, or equivalent combination of education and experience
- Strong proficiency in Salesforce Marketing Cloud (Automation Studio, Email Studio, Journey Builder, Mobile Connect, Personalization) and Salesforce Sales Cloud (Lead & Opportunity Management, Pipeline & Forecasting, Reports & Dashboards, Workflow Automation, Sales Process Customization), with at least 3 years of experience administering Salesforce Marketing Cloud in a CRM, digital marketing, or marketing operations environment. (merged Bullets 1 & 2 — both addressed SFMC experience/proficiency)
- Strong proficiency writing complex SQL queries for audience segmentation, data transformation, automation, and reporting.
- Experience designing and maintaining customer data models, relational data structures, and Marketing Cloud data architecture, with a strong understanding of CRM data governance, data quality management, deduplication strategies, and contact management best practices. (merged Bullets 4 & 8 — both addressed data architecture and data management)
- Experience working with REST APIs, SOAP APIs, SFTP file transfers, ETL processes, and enterprise data warehouse environments.
- Working knowledge of HTML, CSS, AMPscript, Server-Side JavaScript (SSJS), and JSON/XML for campaign development and personalization.
- Experience supporting email deliverability, SMS messaging, subscriber management, consent management, and customer preference centers.
- Excellent analytical, troubleshooting, and problem-solving skills with the ability to identify root causes and implement scalable solutions.
- Strong communication and stakeholder management skills with experience working cross-functionally across Marketing, Technology, Sales, and Data teams.
#LI-Onsite
At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.
We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. MSG complies with all applicable federal, state, and local laws governing nondiscrimination, including considering requests for reasonable accommodations as required.
Skills Required
- 2-4 years of related experience
- Bachelor's degree, or equivalent combination of education and experience
- At least 3 years administering Salesforce Marketing Cloud in a CRM, digital marketing, or marketing operations environment
- Strong proficiency with Salesforce Marketing Cloud, including Automation Studio, Email Studio, Journey Builder, MobileConnect, and Personalization
- Strong proficiency with Salesforce Sales Cloud, including lead and opportunity management, pipeline and forecasting, reports and dashboards, workflow automation, and sales process customization
- Ability to write complex SQL queries for audience segmentation, data transformation, automation, and reporting
- Experience designing and maintaining customer data models, relational data structures, and Marketing Cloud data architecture
- Understanding of CRM data governance, data quality management, deduplication strategies, and contact management best practices
- Experience with REST APIs, SOAP APIs, SFTP file transfers, ETL processes, and enterprise data warehouse environments
- Working knowledge of HTML, CSS, AMPscript, Server-Side JavaScript, and JSON/XML
- Experience supporting email deliverability, SMS messaging, subscriber management, consent management, and customer preference centers
- Excellent analytical, troubleshooting, and problem-solving skills
- Strong communication and stakeholder management skills across Marketing, Technology, Sales, and Data teams
Madison Square Garden Entertainment Corp. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Madison Square Garden Entertainment Corp. and has not been reviewed or approved by Madison Square Garden Entertainment Corp..
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Healthcare Strength — Core medical, dental, vision, and prescription coverage is complemented by FSAs/HSAs, supplemental health options, an Employee Assistance Program, and Wellhub access. Optional pet insurance further broadens the health and wellbeing offering.
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Retirement Support — A 401(k) with an immediately vested company match is paired with income/survivor protection plans and additional retirement vehicles. Company disclosures reference multiple savings and pension arrangements, signaling a mature framework.
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Parental & Family Support — Paid parental leave and paid military leave are featured within the package. These policies provide meaningful support for caregiving and major life events.
Madison Square Garden Entertainment Corp. Insights
What We Do
MSG Entertainment is a world leader in live entertainment, comprised of world-renowned venues and marquee brands. Utilizing our powerful assets and expertise, we produce, present, or host a variety of entertainment and sports events, delivering unforgettable experiences for millions of fans each year. Across our venues and brands, MSG Entertainment sets the standard for excellence and innovation while forging deep connections with diverse and passionate audiences. Our Company includes our portfolio of iconic venues: New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – each a prominent destination for unforgettable experiences and events. With flexible seating capacities and configurations that range from 2,800 to 21,000, our venues enable us to showcase a broad array of compelling sporting events, concerts, family shows, and special events that cover a wide spectrum of genres. This includes at Madison Square Garden, known as “The World’s Most Famous Arena,” which serves as home to the New York Knicks and New York Rangers – two of the most recognized franchises in professional sports – and perennially hosts the biggest names in music and entertainment. MSG Entertainment also features the wholly-owned original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for generations of fans at Radio City Music Hall since 1933. The show’s enduring popularity is driven by the world-famous Radio City Rockettes, the longest-running precision dance company in America. More information is available at www.msgentertainment.com
