Salesforce Marketing Automation Specialist

Salesforce Marketing Automation Specialist

Location: On‑Site (Uptown, Dallas)

Employment Type: Full-Time

Compensation: $70-100K

Megatel Homes is seeking a highly skilled Marketing Automation Specialist with deep experience in Salesforce and Salesforce Marketing Cloud to drive targeted, data‑driven marketing initiatives. This role is essential in helping us reach and nurture potential homebuyers through personalized, automated customer journeys and drip campaigns.

You’ll work closely with our sales, marketing, and leadership teams to build scalable marketing programs that increase engagement, generate qualified leads, and support the home‑buying lifecycle.

Responsibilities:

• Build, manage, and optimize Salesforce Marketing Cloud Journeys, including automated drip campaigns tailored to prospective homebuyers.
• Develop and execute email, SMS, and multi‑channel marketing campaigns using Marketing Cloud tools (Journey Builder, Automation Studio, Email Studio, etc.).
• Segment audiences based on buyer behavior, demographics, and sales funnel stage to deliver personalized messaging.
• Collaborate with sales teams to ensure marketing automation aligns with lead management workflows in Salesforce CRM.
• Monitor campaign performance, analyze data, and provide insights to improve conversion rates and customer engagement.
• Maintain data hygiene and ensure accurate syncing between Salesforce CRM and Marketing Cloud.
• Create A/B tests, optimize messaging, and refine customer journeys based on performance metrics.
• Support the development of marketing strategies that attract and nurture potential homebuyers across digital channels.
• Ensure compliance with email regulations and internal data‑privacy standards.

Qualifications:

• 2+ years of experience in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio).
• Strong understanding of Salesforce CRM, lead management, and customer lifecycle marketing.
• Proven experience creating drip campaigns, automated journeys, and segmentation strategies.
• Ability to analyze marketing data and translate insights into actionable improvements.
• Experience working in real estate, homebuilding, or a similar high‑consideration consumer industry is a plus.
• Strong communication skills and the ability to collaborate across departments.
• Salesforce certifications (Marketing Cloud Email Specialist, Marketing Cloud Administrator, etc.) are a plus.

Preferred Skills

• Knowledge of HTML/CSS for email template editing.
• Experience with SMS marketing platforms within Marketing Cloud.
• Familiarity with homebuyer behavior, sales cycles, or real estate marketing.
• Ability to manage multiple projects and deadlines in a fast‑paced environment.

Why Join Megatel Homes

• Opportunity to shape the marketing automation strategy for one of the fastest‑growing homebuilders in Texas.
• Collaborative, innovative environment with room for growth.
• Direct impact on lead generation, customer experience, and revenue outcomes.

Megatel Homes is transforming homebuilding with innovative, master planned Lagoon communities that bring resort style living into everyday life. Since 2006, we’ve focused on thoughtful design and forward-thinking ideas that go beyond traditional neighborhoods. Our immersive Lagoon amenities create places where people truly live, gather, and unwind. Driven by a collaborative, people first culture, we support each other and encourage individual growth. If you’re looking for a purposeful career with a company shaping the future of homebuilding, Megatel Homes is the place to start.