Salesforce Marketing and Loyalty Product Owner

At Bose Corporation, we believe sound is the most powerful force on earth - and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound.
Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation.
Job Description
Salesforce Marketing and Loyalty Product Owner
Job Profile Summary
We are looking for a dynamic leader to own the CRM email Marketing experience and Loyalty experience for our Direct-to-Consumer business. As the Product Owner you are responsible for maximizing the value of the product capabilities, ensuring product health, and prioritizing the work of the Development Team. You represent the stakeholders in the business domain and are the voice of the customer.
About Us:
At Bose, we're more than just sound engineers and developers - we're dreamers and creators. Our united goal is to craft unparalleled products and experiences that redefine customer expectations. We're dedicated to unlocking human potential through technology, enabling individuals to feel more, do more, and be more. Our dynamic team is motivated by real-world problem-solving and customer-centric innovation. If you're driven by the same passion for creating exceptional customer experiences and thrive in a collaborative Agile environment, we invite you to join our rapidly growing team.
Job Description
Product Owner:
We are looking for a dynamic leader to own and advance the CRM email Marketing and Loyalty strategy and experience for our Direct-to-Consumer business. As the Marketing Product Owner you are responsible for maximizing the value of the product capabilities and prioritizing the work of the Development Team. You represent the Marketing, CRM, and Loyalty stakeholders and deliver scalable, compliant, and measurable customer experiences.Our product owner team prides ourselves in putting the customer at the center of everything we do and look to provide seamless journeys to meet their needs.
Your Impact:
The Marketing team is responsible for advancing the CRM email strategy and the Bose Loyalty program by creating global email journeys and My Bose member entitlements that offer customers unique experiences and build customer lifetime value. To bring these experiences to life, the team has responsibilities across Salesforce marketing cloud, content integration, Salesforce Commerce Cloud, and analytics running all the way from the webpage presentation through personalization and analytical reporting.
As the Marketing Product Owner, you will work closely with business leaders in marketing, Data and Analytics, Commerce, Customer Service, and content creation to understand our business strategy and translate those needs into EPICS and Stories for your development team to deliver within our Salesforce platform.
As a strategic leader, you must partner with our strategy team to define and articulate business value and impact to influence the prioritization of the backlog and align teams and resources as needed. You must be passionate about defining and building amazing experiences for our Direct customers and bring innovative ideas and solutions to the business.
You are:

• You are a strong leader and key member of the Agile team
• You have an in-depth understanding of your product
• You can quickly assess any situation and communicate efficiently with the engineering team
• You show a customer-centric mindset and act accordingly
• You are delivery oriented and know where your priorities are
• You are a good negotiator and can make trade-offs between various interests
• You have a keen eye for details
• You have a growth mindset

What you do:

• Keep current with industry trends and emerging solutions related to Direct-to-Consumer journeys and experiences
• Work with teams to develop our product features and improvements with a focus on value to our customers
• Define scope and business value of features
• Create user stories for development teams and prioritize and own the product backlog
• Work with the product owner team to develop a product roadmap
• Make product implementation plans, highlight key milestones and releases.
• Track product and feature performance
• Communicate proactively with stakeholders about the feature delivery and are the single point of contact for product related concerns or questions
• Provide business validation on solutions as they are developed
• Partner with the business to ensure end-user acceptance testing
• Monitor an initiative post-launch to ensure quality and benefit realization

Ideally, you have experience and expertise with:

• Marketing and loyalty program concepts in the eCommerce arena
• Understand design thinking techniques to refine product features
• Developing product roadmaps
• Effective collaboration with external and internal partners.
• Establishing the sequence of backlog items based on program priorities, events, and dependencies with other teams
• Operating as part of an extended Product Management Team
• Understanding how the Enterprise Backlog Model operates with Epics, Capabilities, Features, and Stories and are experienced with SAFe
• Implementing strategies to minimize operations work through quality delivery, self-service automation, and self-healing solutions

Preferably, you also have:

• Experience working on Salesforce platform, specifically Marketing Cloud and Commerce Cloud
• Experience with Google Analytics
• 2+ years of experience in the Enterprise B2C space as a product owner
• Analytical and problem-solving skills
• Strong communications and leadership skills

If you are a dedicated and innovative individual who thrives on contributing to exceptional customer experiences within a collaborative Agile environment, we encourage you to join us at Bose and be a driving force in shaping our future.
At Bose, you're inspired to be and do your best and are rewarded for your unique talents! Our compensation is thoughtfully tailored to your skills, experience, education, and location, and goes beyond base salary. The hiring range for this position in the primary work location of Atlanta, Georgia is: $98,700-$135,675.The hiring range for other Bose work locations may vary. In addition to competitive base pay we offer rewards including bonus programs, comprehensive health and welfare benefits, a 401(k) plan, plus exclusive perks designed to support your wellbeing, and a generous employee discount where you can immerse yourself in our products and experiences. We are a proudly independent company-driven by purpose, guided by our values, and united by a belief in the power of sound. As the world leader in audio experiences, we're creating what's next-pushing boundaries and delivering transformative sound experiences for people everywhere. Join us and make your next career move a mic-drop. Let's Make Waves.