Salesforce Developer

Posted 3 Days Ago
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London, Greater London, England
In-Office
Mid level
Mobile • Software
The Role
Develop Salesforce Marketing Cloud solutions, collaborate on strategies, manage API integrations, and support CRM teams while ensuring data integrity and campaign success.
Summary Generated by Built In

We are hiring a Salesforce Developer to join our crew! We are looking for a collaborative team player with strong communication skills, combined with the self-motivation, organisation, and problem-solving ability to work effectively independently.

This is an initial six month contract and will sit outside IR35. You will be required to work onsite in London 3 days a week.


Requirements

Strategy & Collaboration

  • Represent the CRM & Loyalty function from a technical development perspective, working closely with other developers and the international SFCC team.
  • Collaborate with the CRM team to design and execute a unified marketing and loyalty strategy, ensuring seamless integration between campaigns and the loyalty program.
  • Become the functional expert on the technical customer and loyalty journey, advising stakeholders on platform capabilities and keeping the team updated on enhancements that drive member value.
  • Manage the relationship with SFMC Signature support, attending check-ins and overseeing technical cases.

Technical Development & Implementation

  • Develop dynamic email templates, modules, and Cloud Pages using AmpScript, HTML, and CSS to deliver personalized content, offers, and data capture forms.
  • Build and maintain complex, automated customer journeys in Journey Builder for both marketing campaigns and loyalty programs (e.g., welcome series, tier changes, point expiry warnings).
  • Utilise SQL to query data, create segmented audiences based on customer and loyalty attributes, and support automation processes.
  • Configure and manage loyalty promotions and offer types within the platform, defining rules, eligibility, and fulfillment processes.
  • Oversee the data flows and integrations between Loyalty Management, Marketing Cloud, and other 3rd party platforms, managing API calls and ensuring data integrity.

Operations & Support

  • Support and train the international and off-shore CRM teams, auditing existing processes and leading the rollout of new templates and modules.
  • Establish processes to monitor daily email sends, track key metrics, and troubleshoot any deliverability errors.
  • Manage Marketing Cloud administration, including the creation and maintenance of Business Units.
  • Support the use of Ad Studio and Datorama (Marketing Cloud Intelligence) to extend audiences to paid media and enable integrated campaign analysis.
  • Implement A/B testing frameworks by maintaining relevant tags and control groups.
  • Stay current with the latest platform features and best practices via Trailheads for both Marketing Cloud and Loyalty Management.

Key Skills & Experience

  • Salesforce Marketing Cloud qualifications (Email Specialist, Developer, or Administrator) are required. A Salesforce Loyalty Management credential is highly desirable.
  • Demonstrable expertise across the SFMC technical stack, including hands-on mastery of AmpScript, SQL, Journey Builder, Automation Studio, and APIs.
  • Deep understanding of modern CRM and customer loyalty principles, with experience translating business requirements into technical solutions.
  • Proven ability to analyse and report on campaign and loyalty program KPIs (e.g., engagement, tier progression, redemption rates), providing data-driven recommendations for improvement.
  • A collaborative team player with strong communication skills, combined with the self-motivation, organisation, and problem-solving ability to work effectively independently.

Benefits

We offer

  • Competitive Rates
  • A dynamic, innovative, and supportive work environment, where your ideas and contributions are valued
  • The chance to work on projects that are transforming the industry
  • Most of all you get to work with a bunch of great people, where the whole team owns the project together in a politics-free environment. Our culture reflects our lean and self-organisation attitude. We encourage our colleagues to take risks, make decisions, work in a collaborative way and talk to everyone to enhance communication. Freedom and Responsibility go hand in hand, and we value commitment, feedback, and empathy.

Top Skills

Ad Studio
Ampscript
APIs
Automation Studio
CSS
Datorama
HTML
Journey Builder
Salesforce Marketing Cloud
SQL
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The Company
HQ: San Diego, CA
490 Employees
Year Founded: 2014

What We Do

At Mindera we craft software with people we love.
Software Engineering Applications, including Web and Mobile, are at the core of what we do at Mindera.

You get to work with a bunch of great people, where the whole team owns the project together. Our culture reflects our lean and self-organization attitude. We encourage our colleagues to take risks, make decisions, work in a collaborative way and talk to everyone to enhance communication.

We partner with our clients, to understand their product and deliver high performance, resilient and scalable software systems that create an impact in their users and businesses across the world

Our offices are located in: Portugal | UK | USA | India | Romania | Brazil

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