The Role
Designs and implements Salesforce Data Cloud solutions that unify multi-source customer data. Responsibilities include configuring ingestion pipelines, architecting data models, mapping source data, creating identity resolution rules, developing calculated and streaming insights, activating segmented audiences, and monitoring platform performance. The consultant also partners with data teams on governance, privacy compliance, retention, and integration with Salesforce and external data platforms.
Summary Generated by Built In
This is a remote position.
Salesforce Data Cloud (Genie) Consultant
Job Details
- Employment Type: Contract
- Work Mode: Remote
- Location: Offshore
- Total Experience Required: 5 to 8 years
- Relevant Experience Required: 2+ years of hands-on implementation experience with Salesforce Data Cloud (Genie/CDP)
- Mandatory Certification: Salesforce Certified Data Cloud Consultant
Job Summary
We are seeking a Salesforce Data Cloud Consultant to design and unify multi-source architecture into a single, cohesive customer profile. The ideal candidate will orchestrate complex ingestion pipelines, manage identity resolution rules, and power downstream personalization, analytics, and real-time AI initiatives.
Key Responsibilities
- Design and configure data ingestion streams to bring data into Salesforce Data Cloud from disparate sources, including core Salesforce orgs, Amazon S3, Google Cloud Storage, MuleSoft, and web/mobile SDKs.
- Architect Data Model Objects (DMOs) and execute complex data mapping from Data Source Objects (DSOs) to standard and custom Customer 360 data models.
- Establish Identity Resolution rules to deduplicate, reconcile, and consolidate fragmented customer touchpoints into a unified customer profile.
- Create calculated insights and streaming insights using SQL-based definitions to calculate real-time and batch operational metrics.
- Build and activate segmented audiences across various marketing, service, and external channels via native activation targets and enterprise APIs.
- Collaborate with enterprise data teams to ensure data governance, privacy compliance (e.g., GDPR, CCPA), and appropriate data retention policies.
- Monitor ingestion health, performance bottlenecks, identity resolution match rates, and activation run statuses to ensure maximum reliability.
Requirements
- 5 to 8 years of enterprise data engineering, data warehousing, or CRM consulting experience, with 2+ dedicated years deploying Salesforce Data Cloud (formerly Genie / Salesforce CDP).
- Strong proficiency in advanced SQL for data querying and analysis, along with a deep familiarity with the Salesforce core platform framework.
- Deep understanding of big data concepts, ETL/ELT pipelines, relational database design, semantic data modeling, and identity management strategies.
- Mandatory certification: Salesforce Certified Data Cloud Consultant.
Preferred Qualifications
- Salesforce Certified Marketing Cloud Consultant or Salesforce Certified Administrator certification.
- Prior experience implementing data platform solutions alongside external data warehouses like Snowflake, Databricks, or BigQuery.
Skills Required
- 5 to 8 years of enterprise data engineering, data warehousing, or CRM consulting experience
- At least 2 years of hands-on Salesforce Data Cloud, formerly Genie or Salesforce CDP, implementation experience
- Salesforce Certified Data Cloud Consultant certification
- Advanced SQL proficiency
- Deep familiarity with the Salesforce core platform framework
- Understanding of big data concepts, ETL/ELT pipelines, relational database design, semantic data modeling, and identity management strategies
- Salesforce Certified Marketing Cloud Consultant or Salesforce Certified Administrator certification
- Experience with Snowflake, Databricks, or BigQuery
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The Company
What We Do
FyerX is a Bengaluru-based digital marketing agency that helps businesses strengthen their online presence and generate leads and sales. Its services span branding, logo and brand-guideline development, photography and video production, UI/UX design, website development, social media marketing, search engine optimization, email marketing, ecommerce marketing, and digital advertising across platforms such as Google, Facebook, Instagram, and YouTube.
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