VP, Consumer Insights

| Santa Monica
GoodRx is America’s healthcare marketplace. Each month, 20 million people visit goodrx.com to find reliable health information and discounts for their healthcare — and we’ve helped people save $30 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!

About the Role
The GoodRx Brand Team is looking for a high-performing and action-oriented strategic VP, Consumer Insights to develop and grow our consumer insights team. The ideal candidate has a background in building teams, and is passionate about building exceptional customer lifecycle experiences across product, marketing, and communications. The ideal candidate should have a solid understanding of customer experience within the US healthcare from a consumer and HCP perspective. We’re looking for a skilled researcher and adept strategist who has a track record of turning data and insights into industry leading, consumer-centric innovation.

Responsibilities:

  • Represent the voice of the customer (both current and future) and deepen our understanding of our customers by establishing new research capabilities. Be a storyteller who can bring a diverse group of customers to life
  • Be an indispensable partner to Brand leadership by providing a strong, objective perspective on the voice of the consumer, and by identifying and prioritizing opportunities related to Brand Strategy, Marketing, Product Design and Development and Communications. Influence and impact decision-making across all brands, ensuring alignment between company and customer goals and objectives
  • Synthesize the findings of disparate research projects to create coherent stories, ensuring all internal teams have a shared understanding of our customers
  • Identify and prioritize key strategic questions, using quantitative and qualitative research to formulate an answer
  • Partner with Marketing Enablement, Media, BI and Creative teams to execute and leverage studies and interpret results from customer field studies to understand behavior and customer preferences in order to develop innovative strategies
  • Work alongside UXR and Product teams to develop product roadmaps and go-to-market strategies for new products, features and acquisitions
  • Lead the talent and performance management of reporting staff, while identifying and developing top-potential individuals who can fill the succession planning needs of the company in the future. Align the goals of team members with the needs of the team and broader organization

Skills & Qualifications:

  • 12 + years of professional Marketing & Product experience
  • 10+ years team management experience
  • Direct experience leading primary research studies across various methodologies: online quant surveys, focus groups, 1:1, ethnographies, online qual, mobile
  • Experience driving direction and alignment with cross-functional teams
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience using data and metrics to measure impact and determine improvements
  • Exhibit strong written and verbal communication skills to convey key insights, metrics and progress to senior leadership
  • Expert in market research field
  • Experience managing substantive departmental budgets/P&L
  • Third party vendor/research partner management contract negotiation

Bonus:

  • MBA or Masters degree 
  • Deep understanding of and passion for people's wellbeing, technology and healthcare
  • Experience with applied statistics, predictive analytics, and mixed methodology research
  • Experience on the research vendor side or within the research group of a media company
  • Experience leading different types of studies such as episode testing, dial and theatre testing, concept testing, series maintenance

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $30 billion using GoodRx and 20 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.

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Technology we use

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An Insider's view of GoodRx

How would you describe the company’s work-life balance?

GoodRx hires team members we can trust and empower. With thoughtful hiring, we have assembled a team that is inherently self-motivated, driven and doesn't require (or want) micromanagement.

Reena Scoblionko

Vice President of People

How does the company support your career growth?

GoodRx has been like a family to me. I started as an intern while finishing grad school and never left. I’ve been fortunate to be surrounded by some inspiring and talented leaders who have given me the opportunity to work on a multitude of engineering projects across the business. I’ve now come full circle, managing a team where I first started on!

David Pair

Engineering Manager

What’s the vibe like in the office?

GoodRx provides an awesome laidback culture and happy and energetic office vibe. We believe in working hard and playing harder. The company offers Happy Hour once a week, catered lunches three days a week, an awesome ocean-front office location and events to celebrate small wins - all which make GoodRx a unique place to work.

Priyanka Halder

Agile Delivery Lead

What are GoodRx Perks + Benefits

GoodRx Benefits Overview

- Medical, vision, dental, STD, LTD and AD&D to all full-time employees
- The company offers one (great) PPO Medical plan at NO COST to employees AND dependents
- 4% 401k match
- Meaningful stock options
- Discretionary leave
- Classpass Membership
- Onsite Parking
- Dog friendly office

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Open office floor plan
Diversity
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
- Medical & Dependent Care FSA available $2,700 pre-tax per calendar year $5,000 pre-tax per calendar year
Disability Insurance
Covered @ 100%
Dental Benefits
Offered through Anthem Employees covered @ 100% Dependents covered @ 50%
Vision Benefits
Offered through Anthem Employees and Dependents covered @ 50% Monthly costs range from $3.24 (self) - $9.87 (family)
Health Insurance Benefits
Offered through Anthem Anthem Blue Cross Classic 500 PPO - employees AND dependents covered @ 100% Anthem Classic 250 PPO - monthly cost ranges from $60 (self) - $187 (family) Kasier
Life Insurance
STD, LTD, LIfe & AD&D - ALL covered @ 100%
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
4% 401k match - no vesting period
Company Equity
Stock Options available to full-time employees
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
3 months fully paid with at least 90 days of service
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Catered lunches on Tuesdays, Wednesdays & Thursdays Bagel Fridays Snacks and Drinks that put the freshman 15 to shame!
Game Room
Stocked Kitchen
Happy Hours
Weekly Thursday Happy Hours
Parking
Company paid parking onsite or $100/mo parking waiver
Pet Friendly
Your pets can work alongside David Bowie (dog)
Recreational Clubs
We offer a variety of clubs like our dodgeball league, monthly book club, hiking club, and more
Relocation Assistance
Fitness Subsidies
- ClassPass Membership
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

Working at GoodRx means you can take pride in knowing that your work has a direct and meaningful impact on our users day to day lives. We are disrupting the healthcare space by making prescription drugs accessible and affordable to Americans.

Aside from a great office environment and "perks", the real benefit is working alongside an empowering leadership team, wickedly smart colleagues all while providing a service that helps its customers.

Social Good + Successful Business Model + Great Colleagues = GoodRx

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