Senior Director, Business Development - Marketing Services

Posted 17 Days Ago
Be an Early Applicant
5 Locations
Remote
260K-300K Annually
Senior level
Software
The Role
The Senior Director of Business Development will drive growth for WillowTree's Marketing Services by managing existing strategic accounts and developing new ones. They will work closely with clients and internal teams to ensure successful project delivery, achieve revenue targets, and expand service utilization.
Summary Generated by Built In

Who We Are

WillowTree is a leading digital consultancy that partners with the world’s most admired brands to orchestrate winning experiences across the customer journey. Experiences that are personalized, on-brand, and consistent across channels and platforms. Experiences that can both drive customer delight and reduce operating costs.

Our services include digital strategy consulting, product development, brand and experience design, digital marketing, and data and AI services. WillowTree’s client roster spans industries and growth stages, including T-Mobile, Marriott, Allianz, Dexcom, PepsiCo, Brightline Trains, Synchrony Financial, Domino’s, and Dairy Queen. Check out how our Marketing Service Practice makes an impact on clients.

In January 2023, WillowTree was acquired by TELUS Digital (Symbol: TIXT), a leading provider of next-generation digital customer experience (CX) solutions for global and disruptive brands. The combined firm brings an unparalleled ability to deliver seamless, trusted, digitally-enabled experiences across any channel a customer might choose — including mobile apps, websites, voice UI, chatbots, email, customer service agents, and retail associates.

Location

This role can be Work From Anywhere (Remote) with frequent travel (30%-40%) OR Work From Near (Hybrid) based out of one of our core offices in the US (Boston, MA, Charlottesville, VA, Durham, NC, or Columbus, OH). 

The Opportunity

As a Senior Director, Business Development - Marketing Services, you will oversee the growth of both existing strategic accounts and the development of new accounts. This senior leader will leverage existing relationships with contacts in key target companies to introduce WillowTree’s Growth Marketing and Adobe Practice, and to help position the agency to win work with new logos. They will also build relationships in WillowTree’s existing strategic accounts to uncover expansion opportunities, drive customer retention, and reduce the risk of delivering complex digital projects. Reporting to the Managing Director of Marketing Services, the Senior Director of Business Development will support the delivery teams in strategic consulting engagements and deliverables, including transformation roadmaps, product definition, and solution discovery initiatives. 

The Senior Director of Business Development will work across clients’ marketing, product, and IT functions, and will coordinate with internal executive leaders to ensure Marketing Services is presenting a unified front in all strategic recommendations and project delivery activities related to its Growth Marketing and Adobe Practice. 

Responsibilities

  • Develop and implement a strategic business development plan for the Marketing Services practice, aligned with the overall company objectives.
  • Identify, qualify, and pursue new business opportunities within the Marketing Services domain.
  • Build and maintain strong relationships with key decision-makers at existing and potential clients.
  • Develop and execute targeted sales campaigns and initiatives.
  • Achieve and exceed business development revenue and profitability targets for the Marketing Services practice.
  • Build a deep understanding of our clients’ businesses, to provide subject matter expertise and insights that will help shape and drive current and new business opportunities.
  • Measurably expand clients’ utilization of Growth Marketing and Adobe services as they relate to digital design, AEM engineering, analytics, personalization, campaigns and growth marketing, and mobile development services – particularly in key accounts – year-over-year.
  • Source and lead the successful pursuit of new logos
  • Build and hone deep and trusting relationships with decision-makers/influencers at key client accounts
  • Proactively ideate with executive leaders to produce novel (award-worthy) solutions for clients
  • Partner with creative, technology, and project management leaders to find new opportunities to pitch ideas within existing client accounts
  • Participate in inbound new business pitches as required
  • Contribute to thought-leadership articles that will be posted on WillowTree’s website
  • Help keep Growth Marketing and Adobe services data fully up to date in Salesforce
  • Creation and management of SOWs for assigned clients
  • Creation of strategy briefs at kick-off, outlining the core details of the engagement, objectives, requirements, and key insights

Qualifications

  • Minimum 8 years working with products within the Adobe Marketing Cloud, Salesforce, and other MarTech ecosystems
  • Deep experience in a digital product professional services agency or consulting firm engaging with F500-level client accounts
  • Strong leadership and people management skills paired with experience leading multi-disciplinary teams
  • Track record of success in driving revenue growth in the Marketing Services industry
  • Deep understanding of the digital marketing landscape, including trends, technologies, and platforms
  • Deep understanding of software development and nuances of delivering world-class user experiences
  • Demonstrated experience running large engagements with Fortune 500 clients or equivalent
  • Ability to develop strong relationships with clients by gaining trust and repeated successful delivery of expectations
  • Strong knowledge of marketing technology products and modern digital marketing operations
  • Skilled at building client intimacy with CMOs and CIOs to better understand their ecosystems, pain points, and opportunities for custom solutioning

Bonus Points

  • Master’s Degree in Business Administration

Why WillowTree?

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

We want you to reach your fullest potential and part of your professional development at WillowTree will include dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits.

WillowTree upholds our core values in every aspect of our work. We promote safe and inclusive work environments and maintain a drug-free workplace. We celebrate our differences and provide equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Diverse teams build better products. We acknowledge that the tech industry especially lacks opportunity for those who are of non-traditional backgrounds and in underrepresented groups. In order to create the best products for everyone, we know that it's important for our team to reflect the diversity of our users, and we are committed to being the change we want to see.

#LI-TW1

What We'll Offer

In addition to a great culture and interesting work with opportunities for growth and development, this position is eligible for the following benefits: 

  • Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums)
  • Life & Disability Insurance
  • 401K matching
  • Flexible paid time off & paid company holidays
  • Parental Leave
  • Employee Share Purchase Plan
  • Employee Assistance Program (EAP)
  • And more!

*Individual compensation is based on various factors unique to each candidate, including skill set, experience, qualifications, and other job-related reasons determined during the interview process. Role ranges are periodically reviewed and updated based on market changes, internal needs, and industry trends.  To drive ongoing pay equity for team members, WillowTree conducts regular compensation audits.

United States Hiring Range

$260,000$300,000 USD

The Company
HQ: Charlottesville, VA
617 Employees
On-site Workplace
Year Founded: 2007

What We Do

We help our clients realize the potential of rapidly evolving mobile technologies, from developing a mobile strategy to launching mobile products. Our unique team permits us to address our clients concerns at the highest strategic level, while ensuring that all recommendations are presented in the context of real-world build costs and timelines. We then have the expertise to take the strategy through the mobile product design, development, testing, launch and growth phases. Our main areas of focus are:

- App Development
- Web Development
- OTT Development
- Digital Product Strategy
- Digital Product Design
- Growth
- Voice Technology


We serve Fortune 500 clients such as 21st Century Fox, Synchrony Financial, ABInBev, PepsiCo, Alliant Credit Union, Wyndham Hotels & Resorts, Regal Cinemas, and National Geographic.

WillowTree, LLC was founded in 2007 with offices in Charlottesville, VA and Durham, NC, Brooklyn, NY, and Columbus, OH.

Similar Jobs

Huntress Logo Huntress

Senior Sales Development Representative- Mid-Market

Information Technology • Cybersecurity
Easy Apply
Remote
US
450 Employees

JumpCloud Logo JumpCloud

Sales Engineer - United States

Cloud • Information Technology • Security • Software
Easy Apply
Remote
Phoenix, AZ, USA
800 Employees
125K-165K Annually

Capital One Logo Capital One

Manager, SaaS Sales Representative - Capital One Software (Remote)

Fintech • Machine Learning • Payments • Software • Financial Services
Remote
Hybrid
McLean, VA, USA
55000 Employees
120K-120K Annually

ReversingLabs Logo ReversingLabs

Federal Channel Account Manager

Information Technology • Software • Cybersecurity
Remote
United States
300 Employees
126K-136K Annually

Similar Companies Hiring

Jobba Trade Technologies, Inc. Thumbnail
Software • Professional Services • Productivity • Information Technology • Cloud
Chicago, IL
45 Employees
RunPod Thumbnail
Software • Infrastructure as a Service (IaaS) • Cloud • Artificial Intelligence
Charlotte, North Carolina
53 Employees
Hedra Thumbnail
Software • News + Entertainment • Marketing Tech • Generative AI • Enterprise Web • Digital Media • Consumer Web
San Francisco, CA
14 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account