Sales Training Coordinator

Reposted 15 Days Ago
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Dar es Salaam, Kinondoni, Dar es Salaam, TZA
In-Office
Mid level
HR Tech • Logistics • Professional Services • Consulting
The Role
Designs, implements, and monitors training programs for regional and field sales leaders and teams. Performs training needs analysis, creates induction and functional modules, delivers classroom and on-the-job coaching, coordinates with Airtel trainers, supervises content development, measures training effectiveness against sales KPIs, and submits quarterly reports.
Summary Generated by Built In

Job Purpose

To design, implement, and monitor training programs for Zonal Business Managers, Cluster Managers and Field Sales Managers, Retail and S&D team, ensuring they have the knowledge, skills, and leadership abilities required to drive company channel and open-market channel sales effectively

Key Responsibilities

Training Needs Analysis

  • Work with National Sales Director & HR Lead to identify skill gaps among ZBMs, CMs and FSMs.
  • Align training needs with organizational goals (sales growth, Airtel partnership, Apple/HMD market positioning).
  • Conduct regular surveys, performance reviews, and field audits to update training requirements.

Training Program Design

  • Develop structured induction & onboarding programs for all levels.
  • Create functional training modules:
    • Airtel ecosystem sales management (for CMs).
    • Open-market channel management and sales through freelancers (for FSMs).
    • Leadership, negotiation, and people management (for ZBMs).
  • Plan quarterly refresher trainings (classroom, virtual, field-based).

Training Delivery

  • Conduct classroom training sessions, role-plays, and case study workshops.
  • Organize on-the-job coaching sessions during market visits with ZBMs/CMs/FSMs.
  • Coordinate with Airtel trainers for joint learning programs on Airtel systems and bundle promotions.
  • Use blended learning: mix of online modules, in-person workshops, and field immersion.

 Evaluation & Impact Measurement

  • Measure training effectiveness (check - learning, behaviour, results).
  • Link training outcomes with sales KPIs (target achievement, productivity, team attrition).
  • Submit quarterly training effectiveness reports to National Sales Director & HR Lead.

Team & Content Collaboration

  • Supervise and guide the Content Creator in developing high-quality training content.
  • Customize training for different roles (ZBMs vs. CM–Airtel vs. FSM–open-market).
  • Ensure all training material is updated, localized (Tanzania context), and brand aligned.

Key Result Areas (KRAs) – Training Manager

Training Coverage

    • % of ZBMs/CMs/FSMs trained as per annual calendar.
    • % completion rate of induction programs within 30 days of joining\

Training Quality & Effectiveness 

    • Average post-training test score improvement (%).
    • % of trainees applying learning in field (measured via manager feedback).
    • ROI on training (sales productivity increase vs. training cost).
Program Delivery
    • Program Delivery
    • Number of training sessions conducted per quarter for ZBs, CMs and FSMs
    • Blended learning adoption (online modules vs. in-person).
    • Ensuring training modules are planned, Created and Implemented for Retail leads on weekly basis.

Content Relevance & Updates

    • % of training modules updated annually.
    • Satisfaction rating from trainees (feedback scores >80%).

Skills Required

  • Design and implement structured induction and onboarding programs for sales leadership and field teams
  • Conduct training needs analysis using surveys, performance reviews, and field audits
  • Deliver classroom training, role-plays, case study workshops, and on-the-job coaching during market visits
  • Develop functional training modules (Airtel ecosystem, open-market channel, leadership, negotiation)
  • Coordinate joint learning programs with Airtel trainers and manage blended learning delivery
  • Measure training effectiveness and link outcomes to sales KPIs; submit quarterly reports
  • Supervise and guide Content Creator; ensure materials are updated, localized to Tanzania, and brand aligned
  • Plan and deliver quarterly refresher trainings and weekly retail lead modules as per calendar
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The Company
204 Employees
Year Founded: 2018

What We Do

ITM Tanzania Limited is a leading Human Capital Development and Business Solutions Company providing comprehensive services including human resource outsourcing, recruitment, placement, talent acquisition, professional training, capacity building, and HR advisory. Incorporated in 2018, the company offers tailored industry solutions and support to help organizations reach their objectives efficiently, leveraging local expertise and a global perspective.

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